A
Project Report
On

“Comparative analysis of MARKETING STRATEGIES OF
Vodafone & AIRTEL”
Submitted for the partial fulfillment of the requirement For the award of degree of

“Master OF BUSINESS ADMINISTRATION”
SUBMITTED BY:Umesh Garg MBA 1V Sem. Roll No. 08/MBA042 SUBMITTED TO Mr. Narender Tanwar Head of Management department Bhawani Shankar anangpuria institute of technology & management Alampur, Faridabad-121004

ACKNOWLEDGEMENT
I Umesh Garg, sincerely thankful to all those people who have been giving me any kind of assistance in the making of this project report. I express my gratitude to Mrs. Priyanka Singh, who has through her vast experience and knowledge has been able to guide me, both ably and successfully towards the completion of the project. I express my gratitude to Bhawani Shankar Anangpuria Institute of Technology & Management, Faridabad

I would hereby, make most of the opportunity by expressing my sincerest thanks to all my faculties whose teachings gave me conceptual understanding and clarity of comprehension, which ultimately made my job more easy. Credit also goes to all my friends whose encouragement kept me in good stead. Their continuous support has given me the strength and confidence to complete the project without any difficulty. Last of all but not the least I would like to acknowledge my gratitude to the respondents without whom this survey would have been incomplete. I am also thankful to authority of Airtel & Vodafone for providing me the information.

(UMESH GARG)

CONTENT
1. Acknowledgement 2. Contents 3. Declaration 4. Synopsis 5. introduction 6. Need of the study 7. objectives of the study 8. introduction of the topic • • • • • • • • • • Telecom sector in India Airtel Vodafone Background Company profile of Airtel The magic Comparison between marketing strategy of Bharti Airtel and Vodafone Type of research