...Differences between qualitative and quantitative research methods Source: SEEP-AIMS 2000 Learning from Clients: Assessment Tools for microfinance practitioners. Washington, DC: AIMS/Management Systems International () Quantitative and Qualitative Methods As outlined in the previous chapter, the AIMS/SEEP approach to impact assessment by and for practitioners combines quantitative and qualitative techniques. The Impact Survey and Client Exit Survey are categorized as quantitative tools because they collect standardized information by asking exactly the same questions to clients and organizing their answers into quantifiable response categories. The individual Loan Use Strategies Over Time and Client Empowerment interviews and the Client Satisfaction focus group discussions are qualitative instruments that gather more detailed information through a more flexible, in-depth dialogue with clients. AIMS believes that these two categories of tools are complementary, each providing different types of information that enable evaluators to gain a more complete, richer picture of impact than would be possible with only one. This chapter's overview to quantitative and qualitative approaches presents the differences between the two techniques and provides general guidelines for their application. The interviewers' roles and responsibilities for both quantitative and qualitative techniques outlined here apply to all the corresponding tools presented in this manual. Quantitative? Qualitative...
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...Genomic Health, Inc. External Analysis Report Presented to: Dr. Karen Middleton Texas A&M University – Corpus Christi Submitted by: Jacinda Martinez Jennifer Kindred Shiwei Chen Yang Gao Ying Zhang October 16, 2013 TABLE OF CONTENTS LIST OF TABLES iii EXECUTIVE SUMMARY iv INTERNAL ENVIRONMENT 1 MISSION STATEMENT 1 FINANCIAL RATIO ANALYSIS 1 STOCK ANALYSIS 2 VRIO TEST 3 CORE COMPETENCIES 3 Research & Development 3 Patents 5 Management Team 6 Reputation 7 CURRENT BUSINESS AND CORPORATE LEVEL STRATEGY 9 Business Level Strategy 10 Corporate Level Strategy 10 STRENGTHS AND WEAKNESSES 13 Strengths 10 Weaknesses 10 SWOT MATRIX 13 REFERENCES 25 LIST OF TABLES (need to redo these for internal tables) Table 1: Strategic Group Dimensions 13 Table 2: Liquidity Ratios 14 Table 3: Leverage Ratios 15 Table 4: Activity Ratios 15 Table 5: Profitability Ratios 16 Table 6: Growth Ratios 17 Table 7: Stock Analysis 18 MISSION STATEMENT Genomic Health is dedicated to addressing the difficult challenges of cancer treatment by utilizing genomics to help physicians and patients choose the most appropriate treatment options with optimal confidence. Table 1: Nine Components of a Mission Statement Customers | Yes | Products/Services | Yes | Markets | Yes | Technology | Yes | Survival, Growth, Profitability...
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...Tourism Management, Tamkang University, Jiaosi Township, Taiwan, Republic of China Abstract Purpose – The purpose of this paper is to investigate the predicting roles of extension naming strategies and categorical fit on the transfer of brand personality from a parent brand to its extension brand. Extension naming strategies include direct and indirect naming, while categorical fit is the similarity between an extended product and its parent brand’s cognitive category. Further, the interaction effect and the relative effectiveness of various combinations of the two predictors when determining brand personality transfer are also explored. Design/methodology/approach – A 2 £ 2 factorial between-subject experimental design with one covariate is used to test the proposed hypotheses. The experiment involves 242 participants from a university in Taiwan. Findings – The findings show that consumers perceive higher brand personality transfer when a direct naming strategy is applied or when the parent brand extends to a high perceived fit product. The former is the dominant predictor of brand personality transfer. There also exists an interaction effect between extension naming strategies and categorical fit. Specifically, consumers perceive the highest brand personality transfer when a direct naming strategy is applied for a high fit extended product. Moreover, the use...
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...in the lower half in comparison Makita. People believed B&D provided good products for the consumer but not for the professional. This view of the consumer product translated into the professional segment. Coloration may even have an impact on this as people that used the colors associated with B&D were not taken seriously in the professional segment. Consumers believed that the service behind B&D was good, but felt the quality associated with the Makita brand was superior for the demands of the workplace. B&D was to be used at home, while professionals should only use Milwaukee and Makita brands. In comparison people viewed B&D below Makita as one of the best brands to use. Causes: Negative spillover effect. Price, color, and brand association. 2. How does the buying behavior of the tradesman impact the situation? The buying behavior of the tradesmen impacts the situation by the word of mouth. The poor perception of B&D in the professional segment resulted in B&D being viewed as having an inferior product. Also, if one tradesmen uses products of high quality and status others will want to do the same. If a tradesmen shows up to a job site with equipment that is less superior to what others are using, they may be looked at as unprofessional. Thus, having the best products by your side shows a level of professionalism to others. The brand association with Makita and Milwaukee shoes a level of seriousness in comparison to B&D. B&D ranked...
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...of gathering information about a person and his or her environment to make decisions about the nature, status, and treatment of psychological problems * Typically begins with a set of Referral Questions developed in response to a request for help * Determine the goals of the assessment and select appropriate psych tests or measures | Goals of Assessment | * What procedures and instruments to use – age, med condition, and symptoms influence tools – psychologist’s theoretical perspective also affects scope. * Integrate findings to develop preliminary answers – shares this – process sometimes has therapeutic effect – feedback | Screening | * Screening - an assessment process that attempts to identify psychological problems or predict the risk of future problems among people who are not referred for clinical assessment * All members of group are given a brief measure for which some identified cutoff score indicates the possibility of significant problems, e.g. Centre for Epidemiological Studies-D (CES-D) – possibility of depression. * General Health Questionnaire (GHQ) – broad-based – indicates if more thorough evaluation is needed. * AUDIT test – 10-item screen to identify substance abuse * To evaluate usefulness of screening, they must have: * Sensitivity – ability of the screener/instrument to identify a problem that actually exists. * Specificity – indicates % of time the absence of a problem is accurately identified. * False positives & False...
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...of gratitude to Mr. and Mrs. Ocampo for letting us stay in their home and use their computer unit and access the internet all day. To our research adviser, Ms. Kimberly Cabrera, a lot of thanks for guiding us all throughout the process of conducting this study. Lastly, to our parents to whom we wholeheartedly dedicate all our efforts and hardwork, a lot of thanks to them. Abstract This study focuses on determining the effectivity of storytelling in teaching Atomic Structure. The goal of this study is to show that storytelling greatly helps in the teaching-learning process. This study also aims to test the conceptual understanding of the students and as well as their interest when listening to stories. The instruments used are pre and post-tests and anecdotal records. The result of this study will help educational specialists in developing teaching strategies and methods. Table of Contents | | Page Number | Cover Page | | i | Title Page | | ii | Acknowledgement | | iii |...
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...Report Training Evaluation Submitted by Miss Nathaporn Janped 55760213 MissThunchanok Neamsawan 55760541 MissSirada Janthon 55760718 Present Mr. Lorenzo E.Garin Jr Training and Development Naresuan University International College Content Titles Pages Content 2 Introduction 4 Reasons for evaluating training 5 - Formative Evaluation 6 - Summative Evaluation 6 Overview of the Evaluation Process 8 Outcomes Used in the Evaluation of Training Program 9 -Reaction Outcomes 9 -Learning or Cognitive Outcomes 9 -Behavior and Skill-Based Outcomes 9 -Affective Outcomes 10 -Results 10 -Return on Investment 10 Determining Whether Outcomes are Appropriate 11 -Relevance 11 -Reliability 13 -Discrimination 13 -Practicality 14 Evaluation Practices 15 - Which Training Outcomes Should be Collected 16 - Evaluation Designs 18 - Threats to Validity 18 - Types of Evaluation designs 21 Consideration in choosing an Evaluation design 24 Determining return on investment 25 - Determining Costs 25 - Determining Benefits 26 Other Methods for Cost-benefit Analysis 27 Practical Considerations in Determining ROI ...
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...College Students' Speed Reading and Content Comprehension of Computerized Texts Osama Hassanein Sayed, PhD Community College in Bisha, King Khalid University, KSA, Faculty of Education in the New Valley, Assiut University, Egypt (2009) Paper puplished in CDELT Occasional Papers, Vol. 50, August, 2009. Abstract This study attempted to investigate the effect of training EFL college students in reading computerized texts on their reading speed and content comprehension. The study had a pre-post control group design. Thirty EFL students at the community college in Bisha, king Khalid university, Saudi Arabia, participated in this study. An online speed reading test was used to measure students' speed reading rate and content comprehension. Experimentation lasted eight weeks; three 50-minute sessions per week. A “t” test for small samples was used to analyze the difference between means of scores of the study subjects in the pre-post-measurements. Findings revealed a significant improvement in the experimental group students' speed reading rates and their reading comprehension of computerized texts. Introduction: With the explosion of information we live in nowadays, with the growing emphasis and on the importance concepts of information as and communication with such globalization,informatization, and intercultural communication, strong reading skills, as Kasper (2003) states, are essential not only for students' academic success, but also for their social and economic advancement"...
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...College Success Helpful Tips For College and Life “Becoming a Time Manager and a Goal Setter” is a chapter that teaches skills that can used in every part of life. The purpose of this chapter is to teach you how to manage your time and establish goals in each area of your life. Some types of goals are an immediate goal, which is achievable in a few hours. A short-term goal is achievable within the range of a week to a term. An intermediary goal is achievable a year or more. A long-term goal is achievable in a matter of years (Wong 108). A helpful tool in establishing your goals is STSR. It is: • Set Specific, clear and realistic goals. • Set a specific Target date and time to complete each goal. • Identify the individual Steps involved in reaching the goal. • Plan a Reward for yourself when you reach the goal (Wong 110). Linda Wong warns that trying to achieve too many goals at one time can be overwhelming. Use her ABC Method to prioritize your goals. You need to: • List all the goals you want to achieve. • Assign a priority letter A, B, C to your goals. • Then achieve goal one at a time based on your priority rating (Wong 115). Then once you establish your educational, work and leisure time goals you are directed to learn how to create a weekly time schedule. It is important to be realistic when creating your schedule such as having a rotating work schedule. You might have to adjust the schedule...
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...based on the comparison of the price charged by different medical diagnostic centres in Sylhet, which you asked us to conduct on January 2012. On our study of 10 private medical diagnostic centres of Sylhet, of different categories revealed significant differences on three areas: priced charged, availability of services in the diagnostic centres, the use of colour or black and white images to make a report. We appreciate your choosing ‘Peter Drucker’ for this assignment. If you have any queries or need assistance in implementing our recommendation, please contact us. Sincerely yours, Kaniz Fatima Choudhury, Group Leader, Peter Drucker. TABLE OF CONTENTS EXECUTIVE SUMMARY ……………………………. 05 1. INTRODUCTION ………………………………….. 06 Incidentals of Authorization and Submittal Objective of the Study Use of Observational Techniques A preview of the presentation 2. THE DIAGNOSTIC CENTRES ……………………. 07 3. COMPARISON BETWEEN THE PRICES ……….. 11 4. CONCLUSION …………………………………… 13 5. BIBLIOGRAPHY …………………………………… 13 EXECUTIVE SUMMARY The pricing strategy of the different diagnostic centres reveals that a few organisations are charging a high price compared to the service provided, while others charge a reasonable amount. The quality of the services also varies as it depends on the technology used by the organisations. A few firms use the colour or 3D system to test and make a...
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...measurements at different ages to answer questions about development. Longitudinal and cross sectional designs are special developmental research strategies. In each, age comparisons form the basis of the research plan. (Berk 34.) Longitudinal design is when participants are studied repeatedly, and changes are noted as they get older. This approach has two major strengths. The first one is since it follows the performance of a person over time; the scientist can identify common patterns as well as individual differences in development. The second is that the researchers are permitted to examine relationships between early and later events and behaviors. An example of this would be The Guidance Study; where it tracks to see if children with extreme personality styles retained the same dispositions as they became adults. (Berk 34.) There are also problems when conducting longitudinal research participants might move away or drop out of research. Also due to the repetition of the study; people may become aware of their own thoughts, feelings, or actions and revise them in ways that have little to do with age related change. The most common threat is cohort effects. This is because different decades have different actions and values; these groups that are influenced by particular cultural conditions. Now researchers are using a more conventional strategy for...
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...The experiment is aiming for students in the experimental group to have higher scores on the test. This study is also looking to gather provable facts based on the practice, adhering to the one to one positivist epistemological orientation (The Open University, 2014l). In this case, mathematical vocabulary learning strategies are essential to student learning and retention. No qualitative method or analysis will be used as evidence; the research is focused on the production of empirical evidence, again aligning with the positivist approach (The Open university, 2014d). Fotiadou (2014) questioned the credibility of the results with introduction of an extra class. The introduction of the extra class echoes Togerson (2010) in that intervention is an add-on rather than a replacement. Ensuring rigorous controls of he variables will hopefully provide meaningful results (Togerson...
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...Bldg 405 (Academic Quad) dzaffran@fit.edu Grading Policy: Online Homework ( 50 Practice Tests ( 50 Quizzes ( 200 Tests ( 300 Final Exam ( 200 TOTAL ( 800 Grading Scale: A: 90 – 100; B: 80 – 89; C: 70 – 79; D: 60 – 69; F: below 60 Late work will not be accepted without an excused absence. Only students with excused absences will be allowed to take make-up exams, quizzes, labs, etc. There will be absolutely no exceptions (consult your student handbook). An excused absence requires official documentation, e.g. a doctor’s note (in the case of illness). ATTENDANCE IS REQUIRED and will be taken at all lectures and labs. Required Text: Single Variable Calculus: Early Transcendentals, 7th ed., by Stewart. Online Homework URL: Available through the Angel link on the FloridaTech homepage or at www.webassign.net using the Course ID: fit 9672 0423 The LectureTopics will correspond to the following sections from the textbook: 5.1: Area Between Two Curves 5.2: Volumes by Slicing & Disks and Washers 5.3: Volumes by Cylindrical Shells 7.1: Integration by Parts 7.2: Trigonometric Integrals 7.3: Trigonometric Substitution 7.4: Partial Fraction Decomposition 7.5: Strategy for Integration 7.6: Integration Using Tables and Computer Algebra Systems 7.7: Approximate Integration 7.8: Improper Integrals TEST 1: February 6, 2014 (Thursday - 8PM) 8.1: Arc Length 8.2: Area of a Surface of Revolution 9.1:...
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...today it emerged as a world’s third largest retail store with more than 50,000 employees and 6200 stores. Tesco’s headquarter is located in Cheshunt, United Kingdom. Tesco has been functioning in 14 countries across Europe, Asia and North America. With the help of private label programme that are well established, Tesco engaged in producing high quality products. A key strategy because of that Tesco is on world’s third place in retail stores sector is that the company uses and believes in own-label brands which are well-targeted containing the up-market low-price ‘Value’ and ‘Finest’ labels. Morrison Morrisons Plc, also called Morrison Supermarkets, is the world’s fourth largest supermarket chain in the UK. It is on the list of FTSE 100 Index of companies. Morrison all over the world considered as one of best stores that provide fresh quality food products. The company was founded in 1899 by William Morrison and headquartered in West Yorkshire, Bradford, England. Along with 132,000 employees the company is functioning with approximately 500 stores counting 14 M Local Stores around the United Kingdom. The key strategy of Morrisons is the promise to offer its customers with exceptional quality, value and service. Financial Analysis Financial Overview of Tesco Tesco's share of the UK grocery market in the 12 weeks to 18 March 2012 was 30.2%, down from 30.6% in the 12 weeks to 18 March 2011. This year's statement on Christmas sales provided far more cheer. The company reported a...
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...The research relies on the literature to provide reliability and validity to the comparisons and analyses being made. The concepts presented in the research are concepts provided from the literature reviewed. Hearn argues that “to understand the influences of state policies and practices on college students’ learning, it is important to first understand the broader societal context in which those influences take place.” Hearn and Holdsworth base their concepts of societal context with examples provided by Sociologist John Meyer and colleagues, National Institute of Education, National Center for Literacy, and the National Center for Public Policy in Higher Education. Some of the articles included in the research include Choosing quality: Reducing conflict between the state and the university by F. Newman, A framework for evaluating...
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