...Bang College of Business The difference between needs, wants and demands and the various factors that influence human consumption. Monandniso Tursunova ID: 20111449 MKT 3140: Intermediate to Marketing Dr. Kim Chung 20.02. 2012 Outline 1. Introduction a) The concept of needs wants and demands. b) The factors influencing the consumption behavior 2. Body a) Maslow’s Hierarchy of needs b) The difference between the demands and wants 3. Conclusion a) Marketing reflects the needs and wants of customer b) Marketing shapes the needs and wants of customer c) My point of view about the marketing position A Penny Saved Is A Penny Earned. Different people have different preferences, opinions and tastes. Everyone is unique by its nature and characteristics. And to understand all these diversity marketing industry should put a lot of efforts. In order to satisfy their demands needs and wants they should face them directly. They have to make appropriate and even unusual approach to catch the attention of audience. First of all let’s look to the concept of needs, wants and demands. What are they?? And why marketers do worry about them a lot?? As we already mentioned needs, wants and demands are basic factors of marketing principles. Even though they are three simple words, they hold complex meaning behind them along with a huge differentiation factor. Generally a product can be defined on the basis of whether it satisfies...
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...Factors Affecting College Students’ Motivation A thesis submitted in partial fulfilment of requirements for the College of Arts and Sciences Major in Psychology By Imelda Tolentino Josan Alejandra Valle Charize Faith Laciste Mirriam Calimlim Arellano University-Pasig September, 2013 Chapter I Introduction Studying is said to be the primary key to achieve academic excellence, but what factors really driven students to study? Others might say that fears motivate students while others might claim that you should give them tough classes and they will pull through. Some teaching faculty would say that students are motivated because of their personal goals in life. Yes, you could ask everyone but they would just answer in different opinions. The disagreement about the sources of student motivation makes the question of academic motivation sound a great deal like that of workplace motivation. Management theory abounds with contradictory theories about what makes employees work. Maslow (1968) argued that needs drive behaviour, and that workplace (and, presumably, academic) motivation is determined by the level of the needs hierarchy at which the individual is operating. McClelland (1966) claimed instead that motivation is driven by an innate need to achieve, and Herzberg (1959) proposed that the content of the jobs themselves was the source of the elusive employee motivation. The purpose of this research was to align explanations for student motivation with classical workplace...
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...Karlstad University A Study of Factors Affecting on Men’s Skin Care Products Purchasing, Particularly in Karlstad, Sweden A Thesis Submitted in Partial Fulfillment of the Requirements For the Degree of Master of Business Administration School of Graduate Studies Master Thesis – One year program (FEAD 01) Karlstad University Academic Year 2010 Thesis Advisors: Per Skålén Sofia Molander Chanintorn Moungkhem 860119-T219 Jiraporn Surakiatpinyo 860926-T204 Karlstads universitet 651 88 Karlstad Tfn 054-700 10 00 Fax 054-700 14 60 Information@kau.se www.kau.se A Study of Factors Affecting on Men’s Skin Care Products Purchasing Page 1 of 77 ABSTRACT This study examines in some depth the influences of marketing mix, social factors, emergence of the metrosexual, evolution of femininity and masculinity, self-esteem and customer decision making on the male consumer behavior in purchasing skin care products in Sweden, particular in Karlstad. In do so, the theories of masculinity and femininity, customer behavior theory, customer decision making’s theory, theory of metrosexual and theory of the four Ps in marketing mix strategy are employed as a theoretical framework and also adapted with theory of the self esteem involvement. It also endeavors to find out the reasonable impacts of perception on the relationship between variables and consumer behaviors. A questionnaire was developed and distributed to men who are in the age range between 15-45 years old and living...
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...now an everyday part of childhood and adolescence” (Olsen, 2010). Considering children and adolescence are our future, parents need to consider and monitor how these electronic games are affecting their child. There are more studies afloat that report the negative affects of video games over the positive effects until recently. Children and adolescents become addicted to video games easily so it is important to monitor what they are playing and how it is affecting them and their character. A recent study on many boys and girls reported why they are entertained by these games and how it affects them as a whole. Many children and teens in today’s generation have a favorite pastime of playing video games. It is easy for any parent to not like these video games and to blame their child’s bad behavior on them playing these games. According to the article, Children’s Motivations for Video Game Play in the Context of Normal Development, boys and girls enjoy playing video games for many different reasons. Regardless of the negative effects some have found video games to create, there are many positive effects that go unrecognized. “For some video game skill seemed important to their self-esteem, especially if they had less success in other areas such as academics or sports” (Olsen, 2010). Self-esteem plays a significant role in the creation of a child’s character. These children and teens teach, learn, and communicate with a great deal of others their age around the world. There are so...
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...now an everyday part of childhood and adolescence” (Olsen, 2010). Considering children and adolescence are our future, parents need to consider and monitor how these electronic games are affecting their child. There are more studies afloat that report the negative affects of video games over the positive effects until recently. Children and adolescents become addicted to video games easily so it is important to monitor what they are playing and how it is affecting them and their character. A recent study on many boys and girls reported why they are entertained by these games and how it affects them as a whole. Many children and teens in today’s generation have a favorite pastime of playing video games. It is easy for any parent to not like these video games and to blame their child’s bad behavior on them playing these games. According to the article, Children’s Motivations for Video Game Play in the Context of Normal Development, boys and girls enjoy playing video games for many different reasons. Regardless of the negative effects some have found video games to create, there are many positive effects that go unrecognized. “For some video game skill seemed important to their self-esteem, especially if they had less success in other areas such as academics or sports” (Olsen, 2010). Self-esteem plays a significant role in the creation of a child’s character. These children and teens teach, learn, and communicate with a great deal of others their age around the world. There are so...
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...explaining two types of motivation, and comparing the cultural differences between China and the USA and at the same time tries to apply all the findings into human resource management in modern companies around the world. The key point of this thesis is the way country cultures affect intrinsic motivation and extrinsic motivation. Introduction: With the rapid development of globalization process, the economic exchanges between different countries are increasing. Social cultures vary greatly from country to country. So the motivations can be affected distinctly in different culture. In the 21st century, the competition among enterprises has turned into human resources. Therefore the motivations of human are significant. Human Resource Management is getting more important in business nowadays, because people and their knowledge are the most important aspects affecting the productivity of the company. 1. Country culture can affect motivation: According to web, motivation is the explanation about human behavior, such as actions, desires, and needs and which can also be defined as one's direction to behavior or the reason people repeat a behavior, which can be generally divided into two types: intrinsic and extrinsic motivation. Just as its name implies, intrinsic motivation means the inner motivational stimuli of an individual. As a matter of fact, the individual has the desire to perform well during a task, because its results are in accordance with his belief system or...
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...HBO - PRELIM Task 1(a) According to Taylor (1909), “Scientific Management is an art of knowing exactly what you want your men to do and seeing that they do it in the best and cheapest way”. In Taylors view, if a work is analysed scientifically it will be possible to find one best way to do it. It implies application of scientific principles for studying & identifying management problems. In this, he proposed that by optimizing and simplifying jobs, productivity would increase. He also advanced the idea that workers and managers needed to cooperate with one another. This was very different from the way work was typically done in businesses beforehand. A factory manager at that time had very little contact with the workers, and he left them on their own to produce the necessary product. There was no standardization, and a worker's main motivation was often continued employment, so there was no incentive to work as quickly or as efficiently as possible. Taylor believed that all workers were motivated by money, so he promoted the idea of "a fair day's pay for a fair day's work." In other words, if a worker didn't achieve enough in a day, he didn't deserve to be paid as much as another worker who was highly productive (Taylor, 1909). Hence scientific management is a thoughtful, organized, dual approach towards the job of management against hit or miss or Rule of Thumb. Principles of Scientific Management 1. Development of Science for each part of men’s job (replacement...
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...My essay will be making justified recommendations to the sport of Badminton’s general reputation by using statistics of Australian Children’s participation with references to the individual, interpersonal and institutional levels of Figueroa’s framework. Figueroa’s Framework is a structural foundation developed by Professor Peter Figueroa. His theory focuses on the different factors affecting an individual with regards to participation in health and physical activity such as a person’s race. His framework investigates social factors such as Individual, Interpersonal, Institutional, Structural and Cultural level of influence, of which are all connected in one way or another. The Individual level focuses on the individual’s personal values,...
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...individual's safety needs take precedence and dominate behavior. These safety needs manifest themselves in such things as a preference for job security, grievance procedures for protecting the individual from unilateral authority, savings accounts, insurance policies, reasonable disability accommodations, and the like. Social needs After physiological and safety needs are fulfilled, the third layer of human needs are social and involve feelings of belongingness. Humans need to feel a sense of belonging and acceptance, whether it comes from a large social group, such as clubs, office culture, religious groups, professional organizations, sports teams, gangs, or small social connections. Esteem needs All humans have a need to be respected and to have self-esteem and self-respect. Esteem presents the normal human desire to be accepted and valued by others. People need to engage themselves to gain recognition and have an activity or activities that give the person a sense of contribution, to feel...
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...of the health benefits. | Able to verbalize when in pain or not feeling well. Curious about their body and its functions. View the internal body to be hollow. | Aware of how their body functions and when it is sick or not functioning properly. Have abstract thought and understand the definition of health and factors causing illness. Cultural influences contribute to their perception of illness. | | Risk for injury r/t accidental exposure and environmental dangers. Risk for poor health maintenance r/t caregiver knowledge deficit. | Risk for disturbed body image r/t body image issues, size or deformities producing sense of vulnerability and fear. Risk for infection r/t up to date immunizations. | Risk for self-neglect r/t poor hygiene and show of no interest in their appearance. Risk for ineffective health maintenance r/t learning poor health habits by imitating their caregivers. | Nutritional-Metabolic Pattern:...
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...Social Psychology Concept Matrix Donna Conahan Dr. Marina Stakic PSY110008VA016-1134-001 May 3, 2013 Social Psychology Concept | Definition | Application to SocietyProvide Example | Application to Criminal JusticeProvide Example | Application to the IndividualProvide Example | Survey Research | Survey research begins with a set of well-defined structured statements and/or questions that have been given to a select group of people allowing for the mathematical measurement of personal beliefs, attitudes, values and/or behavioral tendencies. | An example of a survey that would be applicable to society would be the issues and effects of marital separation that brings about disruption in the household and negatively affects the children as well as the spouses ability to cope and adjust which ultimately prevents reconciliation thereby leads to divorce. | An example of a survey that applies to criminal justice would be a survey that addresses how to change the public’s opinions and attitudes toward the criminal justices system. This survey would include the common criminal acts in their community, how they are currently being handled, what would like to see in the way of changing their community, what their expectations are of the local police, the changes they would like to see with how the police and criminal justice system handle these perpetrators. | Due to today’s economic hard times, I think a great survey could be how this nation’s economy has brought about...
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...The American Academy of Pediatrics Eat Fresh. Move More. Watch Less. Campaign to Combat Obesity in Children & Adolescents XXXXXXXXX November 19, 2013 MKTG201/ACP250, Marketing for Social Change Fall Semester 2013 Contents Executive Summary 3 Background, Purpose, & Focus 3 SWOT Analysis 4 Target Audiences 6 Objectives & Goals 7 Barriers, Benefits, Competition, & Influential Others 8 Positioning Statement 10 Product 10 Price 11 Place 11 Promotion 12 Monitoring & Evaluation 13 Budgets & Funding Sources 13 Implementation Plan & Timeline 15 Resources 16 3 Executive Summary Given the rise in the amount of obese children and adolescents in the United States, the American Academy of Pediatrics (AAP) will implement a campaign to promote in helping our society combat and prevent obesity. The AAP will implement a mobile app to track and promote a healthy lifestyle and to help spread awareness among parents, children, and teenagers. The mobile app will track participants’ goals by observing their meals, exercise patterns, BMI, weight, surveys, etc. The AAP is a leading and respected non-profit organization with its goal of being “dedicated to the health of all children.” In helping AAP implement the program, various school districts, health clubs, the YMCA, Microsoft, physicians, and other companies will assist by donating various items and services. The bulk of the campaign will focus around...
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...The internal factors of educational underachievement refers to factors within the school that affect how pupils academically succeed, for example; interactions between pupils and teachers and inequalities between schools. Sociologists can suggest the reasons why these internal factors occur through a child's class, ethnicity and gender; such as the labelling theory, the self-fulfilling prophecy, pupils subcultures and institutional racism. Despite judging or stereotyping a person based on their class, ethnicity or gender being widely condemned in our modern society, it is clear from research that it still occurs in schools, however it is not necessarily intentional. The labelling theory suggests that teachers label pupils depending on how well they fit their idea of an 'ideal pupil'. These labels do not often reflect the pupil's actual ability or attitude, but they are based on stereotypical assumptions from a pupil's class background, ethnicity or potentially their gender. Ray Rist's study in 1970 of an American kindergarten showed that a child's home background and appearance determined what groups they were separated into on each table, not the child's ability. 'Ideal pupils' were commonly found to be middle-class children of whom had a clean and neat appearance. These children were seated closest to the teacher being given the most encouragement. The remaining groups labelled 'clowns' and were seated furthest from the teacher. Children in these 'clown' groups were likely...
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...Environmental Scan Paper Environmental Scan Paper According to BusinessDictionary.com, “an environmental scan is the vigilant monitoring and evaluation of a firm’s external and internal environments for detecting early signs of opportunities and threats that may influence current and future plans” (BusinessDictionary.com, 2011). In strategic planning, an environmental scan can help an organization increase understanding of the internal and external environmental factors that are required to reach the long-term goals of the company. This paper’s purpose is recognizing and exploring the external and internal situations of two successful organizations, Apple and Coca Cola. Also, to examine the competitive advantages and strategies used by these organizations, as well as sustaining value in an increasingly competitive market through creative strategic business plans. Another area being explored is the measurement guidelines used to substantiate the strategic effectiveness for these organizations and the effectiveness of these measurement guidelines. Internal and External Environments The whole process can be seen as beneficial knowledge for managers wishing to increase the long-term efficiency and develop strategic plans for the business. An organization’s environment can be broken into two separate divisions. First, the internal environment which is generally compiled of the factors or elements directly involved within the company. This would basically include the managers...
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...Psychology? 4 What Is Sleep and Why Is It Important 4 Sleep Regulation 4 The Impact of Sleep on Daytime Functioning 5 Sleep deprivation impairs learning and memory. 5 Sleep deprivation impairs academic success and neurobehavioral functioning. 5 Sleep deprivation impairs emotional regulation. 5 Sleep deprivation impairs health. 5 Sleep deprivation impairs adolescents’ driving ability. 6 Sleep Behaviour Across Development 6 New-borns and Infants (0 to 12 months) 7 Developmental changes in sleep. 7 Behavioural and psychological factors affecting sleep behaviour. 7 Early Childhood (12 Months to 6 Years of Age) 7 Developmental changes in sleep. 7 Behavioural and psychological factors affecting sleep behaviour. 7 School-Age Years 8 Developmental changes in sleep. 8 Behavioural and psychological factors affecting sleep behaviour. 8 Adolescence 8 Behavioural and psychological factors affecting sleep behaviour. 9 Further studies regarding the effect of sleep on the development and psychology of children and adolescents. 9 Sleep and the Body Mass Index and Overweight Status of Children and Adolescents 9 Sleepless in Chicago: Tracking the Effects of Adolescent Sleep Loss During the Middle School Years 10 Sleep, Learning, and the Developing Brain: Early-to-Bed as a Healthy and Wise Choice for School Aged Children (EDITORIAL [41]) 11 Key Features of Preventative Sleep Education Programs 13 Sleep deprivation may result from lifestyle choices...
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