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Competitive Advantge

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COMPETITIVE ADVANTAGE
Competitive Advantage is an advantage over competitors gained by offering consumers greater value, either by mean of lower prices or by providing greater benefits and services that justify higher prices. (Michael porter- competitive strategy 1985)
Cost leadership
Differentiation
Focus differentiation
Focus cost leadership

ADDED VALUE
Value is the worth of the product or service that an organisation creates, value can be can be measured by what it costs the organisation to produce and what the customer is willing to pay. .A product or service is of value to the customer when it provides what the customer wants , expect and appreciates, thus organisation strive to provide such products or services to customers.
Added value refers to the addition of greater value or worth to a product or service, as a result of all the process that support its production and delivery to the customer: marketing, design, production, customer service, distribution, maintenance and so on.
• Improved quality
• Reduced prices and total costs
• Reducing time to market and achieving deliveries to required timescale
• Creating innovation
• Reducing risk and supply vulnerability
• Consolidation of supply chain
• Improved supply chain relationships
• Redesigning the organisational structure

LEAN AND AGILE SUPPLY CHAIN
Lean supply defined by lamming as “the elimination of duplication pf effort and capability in the supply chain combined with a philosophy of continuously increasing the expectations of performance and self-imposed pressure to excel.”

• Lean supply chain management represents a new way of thinking about supplier networks
• Lean principles require cooperative supplier relationships while balancing cooperation and competition.
• Cooperation involves a spectrum of collaborative relationships & coordination mechanisms.

• Supplier

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