...Executive Summary This report provides a strategic analysis on Tesla. The findings consist of an Internal and External analysis of the Automotive Industry focusing mainly on the UK, a resource based view and value chain analysis of Tesla, an analysis of two PR crises and to conclude an evaluation of Tesla’s strategies. 1. External Analysis The main findings from a PESTLE analysis found that legal and technological factors had the most significant affect on the UK automotive industry. In particular UK laws that enforce vehicle CO2 emission standards are forcing manufacturers to produce more eco-friendly cars. In addition, fast changing technology is increasing innovation and creating new market segments such as the Electronic Vehicle. The main findings from a Porters 5 Forces Analysis shows: The threat of new entrants is low, the risk of substitutes is low, the buyer bargaining power is high, supplier bargaining power is moderate and the intensity of rivalry is high. This concludes that the industry is still attractive and profitable for those who are already in it. 2. Internal Analysis An internal analysis of Tesla showed that their man competitive advantage comes from their vast amount of intellectual property and infrastructure. Tesla also has large amounts of capital being invested into the company to further boost production and innovation. 3. PR Crises The two examples of PR crises found that Tesla is a company who take CSR and brand reputation seriously. They are...
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...Synopsis The following report examines the UK estate agency industry (residential sales at a local market level) between two time periods (the recent boom and subsequent recession that followed). Porters 5 Forces framework has been used to evaluate the changes in industry attractiveness. The analysis draws on industry specific information and makes reference to strategic management theory where appropriate. The discussion alludes to the capabilities of a chosen company within this industry and how it fairs as a competitive player. Finally, a critical evaluation of the framework in reference to the industry is pursued to support a discussion around alternative frameworks and their contribution to a more wholesome analysis. 1.2 Industry context The estate agency industry in the UK expanded considerably between the years of 1997-2006 with the average house price rising in value from £60,638 (1996) to £201,081 (2007), a rise of 232%[i], but witnessed a change of fate mainly due to the economic downturn post 2007. The expansion of such a lucrative market was due mainly to the buoyant activity of buying/selling of property/land for a higher realised value than what it was worth previously, an increase in disposable incomes and generous lending offerings by mortgage lenders. However as the UK economy slipped into decline, the industry stagnated. The role of the estate agent is to act on behalf of a client in marketing residential property and undertake related activities to obtain...
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...我在英国的哈韦斯特银行工作，在国家处于全球经济衰退的情境时，我的任务是为银行踌躇一个商业计划。现在的银行业正在脱离经济衰退的过程中。在当今的市场上，对银行业来说，存在着很多机遇，因为新的企业正在建立，新的移民来到这个国家，尤其是学生。因为这个国家复苏后的经济趋于稳定化，很多欧洲人士也移居到此国。在此种形势下，一些人更想成为独家经营者和合伙企业开始创业。对于银行来说是机遇，所以我们银行业可以从此情势下通过开立网上银行获取利益，因为技术介入银行业会为银行减少花费，展开竞争，帮助处于困难时期的企业。 英国市场分析—UK market analysis 来自2010年8月问卷调查统计后的国家官方数据表明约30,100,000位成年人，即将近总人数的60%每天都在使用网络。从未使用过网络的人数在日益的减少，每年大约增加9,000,000—10,000,000名网民。上一年在网上购物，享受网上服务的人数约3,000,000人。此数据表示在总人口中约占62%的年满16岁的人，大部分选择在网上购买运动设施和衣服。 In UK I am working in a Harvest bank and I have to prepare a business plan for a bank in the situation when there was global recession in the country and now banking industry is coming out of recession. There are a lot of opportunities in the current market because new businesses are growing, new migrants are coming in the country specially students, many Europeans are also coming because of the recovery toward stability in the country. In this situation many sole proprietors and partnerships are taking place many people want to start business. There is an opportunity for banks so our bank can take benefits from this situation by launching an online bank because of the intervention of technology in banks which are reducing the costs, giving competition and tough time to every business so a banks. 英国市场分析—UK market analysis In a report from Office of National Statistic in opinion survey in August 2010 it was stated that about 30.1 million of adults uses the internet every day which is approximately 60% of the total population. The number of persons...
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...round the globe and have over 78000 personal working in UK and 42 other territories globally. The core values of M&S are quality, value, service, innovation and trust (Marks and Spencer group plc 2011). The group is one of the leading brands in the United Kingdom in the category of clothing, food and home ware. A general SWOT analysis strategy conducted on the company reveals the major areas of concern and attention required for the organisation is given below. Strengths • Strong market position and reputation. In terms of value, volume and reputation, Marks and Spencer is counted as one among the leading retailer company of UK particularly in the clothing segment. The group have large network of stores inside UK and also in international markets. The growth in market performance and leadership in previous years helps the company to enhance its brand image and adds competitive advantage in the international markets. • Worldwide / global expansion to international market. M & S have 361 owned and franchised stores in 42 territories and it keeps improving its international business and thereby reducing overall business risks.. This mix of models and geographic markets enabled the group to perform stable during the period the market witnessed decline in economic growth. International business expands the business of the company mainly with multiple points of sales and increase in manufacturing costs in the UK and this generates higher volume production benefitting...
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...ideas, goods and services in order to create exchanges that satisfy individual and organisational goals. When Adam Smith said that consumption is the sole end and purpose of production he was in fact describing what has in recent years become known as the marketing concept. The marketing concept implies that all the activities of an organisation are driven by a desire to satisfy customer needs. In order to satisfy customer needs it is essential for today’s businesses to create a marketing plan. Marketing planning is concerned with adapting the organisation to a changing environment. Long-term success in current competitive markets requires a co-ordinated approach to meet customer needs better than competitors. All companies have a set of capabilities in the form of resources and management skills, which are not necessarily capable of taking advantage of all market opportunities as effectively. Marketing planning is a logical sequence and a series of activities leading to the setting of objectives and the formulation of plans for achieving them. The marketing plan operates at two levels. The strategic marketing plan lays out the broad marketing objectives and strategy at the corporate level. It analyses the marketing environment, the competitors, the current marketing situation and opportunities. The tactical marketing plan outlines specific marketing tactics, including advertising and promotion, merchandising, channels and service. In large companies this is usually done at...
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...Tesco is known to many US investors. In this analysis I will attempt to outline the key dynamics of this company and demonstrate why I consider it to be an excellent investment at the current market price. Readers should be aware that I have been a shareholder in Tesco PLC since 2006. In addition, since this analysis has been written for the Gurufocus value ideas competition there may be some unconscious element of positive bias, even though I have attempted to be objective. Therefore I would strongly advise investors to do their own further research before investing in this company. Tesco is listed on the London Stock Exchange, stock code TSCO, and is also available on the US market as an ADR, stock code TSCDY. At the time of writing this article the share price in London was 395 pence and $19.59 for the ADR in the US. The Business Tesco PLC is the largest retailer in the UK and its core business is large format stores for food and other convenience items. In addition the company offers telecoms services such as mobile and broadband to UK customers as well as financial services including household and car insurance, personal loans and credit cards. In 2009/2010 the company achieved 31% of total sales in international markets. The market cap is 31.7 billion pounds (US$51.83 billion) and Tesco is now the world's third largest retailer behind Wal-Mart (first) and Carrefour of France. In the UK it has been reported that one out of every eight pounds spent in retail stores...
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...Strategic analysis of the Shakespeare Birthplace Trust Syndicate group 8 Contents 1. Introduction to the Shakespeare Birthplace Trust 2. External analysis of the market in which the Shakespeare Birthplace Trust competes 2.1. Porter’s 5 forces analysis 3. Internal analysis of the Shakespeare Birthplace Trust 3.1. Resource based view of the firm 3.2. VRIN model 3.3. Financial overview 4. SWOT analysis 5. Strategic positioning 6. Executing the strategy 6.1. First Proposal: Bringing Shakespeare characters to life 6.2. Second Proposal: Promoting the Shakespeare Birthplace Trust in London 7. Reference list 8. Appendices 2 1. Introduction The Shakespeare Birthplace Trust (hereafter “SBT”) is a privately funded organisation based in Stratford-Upon-Avon (hereafter “Stratford”) in order to: 1. Promote in every part of the world the appreciation and study of the plays and other works of William Shakespeare and the general advancement of Shakespearian knowledge. 2. Maintain and preserve the Shakespeare properties. 3. Provide and maintain a museum and a library of books, manuscripts, records of historic interest, pictures, photographs and objects of antiquity with particular reference to William Shakespeare, his life, works and times (source: www.shakespeare.org.uk). Although the SBT has multiple revenue streams, its primary business is to sell a quality, historic, Shakespeare related experience to visitors to the Shakespeare houses located in Stratford....
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...Investment analysis November 2015 Jaime J. Delgado Code Unit STR364 Student Num. Q12576077 TABLE OF CONTENTS 1. Introduction…….………………………………………………………................... 2 p 2. Overview of Land Securities..…….................................................................... 2 p 3. The market trends, opportunities and risks..…...…………................................ 2 p a. Housing in London 2 p b. Commercial real estate in the UK 3 p 4. Strategy for management and marketing.……………………………………….. 3 p c. Business model .……........................................................................... 3 p d. Performance.……................................................................................ 4 p 5. Specific project analysis …………....…………………........................................ 4 p e. Stakeholders aspirations …………………………………………………... 4 p f. Operational performance …………………………………………………… 5 p 6. Conclusion and recommendation ………………………………………….............. 8 p 7. References …………………………………………………………………………….. 9 p 8. Appendix………………………………………………………..…..............…..…....... 11 p 1. INTRODUCTION This report aspires to critically evaluate the performance of Land Securities and provide enough evidence to allow non-professional investors to understand the Company performance, the market where it operates and decide if investing in Land Securities is...
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...degree to the University of Gloucestershire, for the degree of Master in Business Administration (MBA) Supervisor: .... 2012 Contents EXECUTIVE SUMMARY 4 Description of products 4 Business strategy 4 Competition 4 Risk analysis 5 Company Ownership 5 Start-up Summary 6 Chapter 1: Introduction 7 1.1. Rationale of Business 7 1.2. Business Opportunity Definition 7 1.3. Scenario Selected 8 1.4. Business objectives 9 Chapter 2: The Business Concept 10 2.1. Brief Discussion of the Business Idea: 10 2.2. Business Objectives 10 2.3. Mission 11 2.4. Keys to Success 11 2.5. Product Description 11 Chapter 3: Feasibility 14 3.1. Primary and secondary market research 14 3.1.1. The UK market 14 3.1.2. The UK Domestic Production 16 3.1.3. Third Party Importing Activities: 17 3.2. Feasibility 17 3.2.1. Products Positioning 17 3.2.2. Industry/Market: 18 3.2.3. Organizational 19 3.2.3. Financial Feasibility 19 3.3. Resource requirement evaluation 21 Chapter 4: Strategic Analysis and Business Model 23 4.1 Strategic Analysis of the business idea 23 4.2 SWOT analysis 24 4.3 Sources of competitive advantage and sustainability 26 4.4 Selection of strategies for success 26 4.5 Development of appropriate Business Model 27 Chapter 5: Business Plan 29 5.1. Overall assessment of the Business Development Proposal 29 5.2. Business Plan 29 5.2.1. Marketing Strategy 29 ...
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...leading global hospitality company Owns, manages and develops hotels, resorts and timeshare properties, and lodging properties Acquired by The Blackstone Group on 24th October 2007 It is now the subsidiary of The Blackstone Group, an American private equity firm Well known for its award-winning customer loyalty program, Hilton HHonors The company’s brand portfolio are segmented into four categories; luxury, full service, focused service, lifestyle and vacation ownership General Business Environment ENVIRONMENTAL • Hilton incurs costs in order to comply with requirements and potential liabilities under various local and foreign environmental laws and regulations; For example, laws on storage and disposal of hazardous substances (Hilton Worldwide, 2013). • Hilton managed to be the first hotel to be awarded the Carbon Trust Standard for reducing its carbon footprint (Murray, 2009). POLITICAL • The threat of terrorism in the UK is increasing this is indicated with the current threat level being severe (MI5, 2014). This is most likely going to reduce the numbers of visitors to the UK impacting Hilton customers base negatively. For example hotels are easy targets for terrorism and the recent terror act that occurred in Paris has indicated this (Claire Duffin In Paris,Jay Akbar For Mailonline. 2015) GENERAL ENVIRONMENT! LEGAL • UK government has made changes for the visa...
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...types. Topic 1 The firm: objectives, costs and revenues 1 Both private and public companies are privately owned capitalist business enterprises. The difference stems from their ownership. Private companies are owned by private shareholders who can choose the buyer of their shares. Public company shares are listed on the stock market, which means that they have to comply with the rules of the stock market and any member of the public can buy shares in the company. 2 An excess of sales receipts over the spending of a business during a period of time, which can be calculated using the formula: profit = revenue – costs. 3 At any level of output, revenue is calculated by multiplying output by the price at which each unit of output is sold. In perfect competition, because it is always possible to increase sales revenue by selling more units of output, the revenue-maximising level of output does not exist. In other market structures, including monopoly and oligopoly, marginal revenue falls as more units of the good are sold. Revenue maximisation occurs at the level of output at which marginal revenue is zero (MR = 0). By contrast, in all market structures, including perfect competition,...
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...Table of Contents Introduction 2 Human Resource Defined 3 Strategic HRM Elements 3 Strategic Planning 4 Strategy 4 Strategic HRM and Goals & Objectives 4 SHRM – A tool to achieve organization’s goals and objectives 6 Case Study 7 Company Information 7 Company background 7 Core strategic aims and values 7 Pest Analysis 8 Political Factors 8 Economic Factors 9 Social Factors 9 Technological Factors 9 Employee and human relations 10 Human Relations 10 Key Success Variables 10 Employee Relations 10 Key Success Variables 11 Global market value and competitive advantage 11 Internal & external customer satisfaction 11 Key Success Variables 12 Conclusion 12 List of Figures Figure 1: Strategic Human Resource Management Model 6 Figure 2: Traditional HR versus Strategic HR 7 Figure 3: Pest Model 9 Introduction In the current global business environment, the role of HR cannot be neglected. HR consideration is equally important as the knowledge economy expects from their workforce to share their contribution in building the structure of the ideas for the benefits of organization as a whole and at the same time support in compliance of its strategy. HR competent people working in an organization set the benchmark in value additions for the business activities that are undertaken in return to have the desired achievements of goals and objectives. Hence it has been pretty crucial to acquaint with the dynamic HR changes that are happening in an economy. ...
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...FOUNDATION TO BUSINESS STRATEGY ALDI ALDI is one of the world’s leading grocery retailers with more than 7,000 stores across 70 countries. The company originates from Germany, where it was founded in 1913 as one of the first retailers to offer self-service. Since opening its first store in 1913, ALDI has established itself as a reputable retailer operating in international markets including Germany, Australia, UK, and the U.S. What distinguishes ALDI from its competitors is its pricing strategy without reducing the quality of its products. In fact, in some cases ALDI’s products are 30% cheaper than those offered by its competitors. ALDI can do this because the business operates so efficiently. ALDI has operated in the UK since 1990, and now has over 500 stores in the UK and Ireland employing in excess of 20,000 people. ALDI’S POLICIES: ALDI does not have a clear defined Vision and mission statements, however it has clearly defined policies based on which it could create its competitive position in the market. ALDI’S Policies are based on ‘What if a grocery store challenged the typical retail business model?’ALDI’s business model enables to provide the customers the highest quality products at the lowest possible prices. This value stems from the numerous efficiencies and innovations instituted at every level of ALDI’S operation. The following are the cost saving strategies that ALDI adopts: * Customers bring their own bags or buy our reusable bags to save money ...
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...United Football Club (MUFC) is one of the world’s biggest football clubs with more than £363 million in revenues. Facing an intensive competition, the survival and growth of MUFC relies on its core competences in order to obtain competitive advantages in such fierce markets. Being a leader in upscale industry, it stands in a unique position, but still faces competitions from its rivalries. The objective of this study performed a value chain, VIRO framework, Five force, and PEST analysis, identifying the internal and external environment of MUFC, the core competences of MUFC, the strategic directions and the implantation of the key strategies, the objective is to improve the efficiency of MUFC and achieve the football club industry sustainability in future. 2. Identifying and assessing MUFC’s competences Through examining MUFC’s competencies and performance in discrete activities, we can inferentially assess its overall competency. Parthasarthy (2007) stated that successful companies must possess both entrepreneurial and operational competencies. Thus, value chain is adopted to recognize and evaluate operational competencies (Porter, 2012). 2.1 Value chain Figure 1. Value chain of MUFC Value chain analysis facilitates MUFC to identify its competitive strengths and cost position. Figure 1 shows that MUFC’s primary activities, such as explore for good players and coaches, training players, produce season tickets, and sell tickets to end customers, are supported by its stadium...
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...1. Executive Summary of the Marketing Plan Parayem Solutions LTD has decided to launch a new web-based data sharing site with multiple functionality. The product will be new feature on Surreylearn platform. The marketing plan will have a market summery to introduce the market. The potential and key trends of the market will be evaluated. A consumer analysis and industry analysis using Porters Five forces will look into the external factors and the SWOT analysis will examine the idea of Gerraroom. A marketing strategy including a product positioning and a pricing strategy will be comprised. Further a communication strategy consisting of personal selling and events will show an overview of the action plan that the compa 3. Consumer analysis 3.1 Key figures, Trends and movements Almost 65% of the online population (54 million) (Wiki) have used faced book in the past month, (95%) and (74%) between the ages of 16-20, 21-24 respectively in the younger generation category. Youtube comes second with (50%), twitter (23%) windows live (14%), Linkedin (13%), google+ (12%) and Spotify (10%). Moneysavingexpert.com has as many users as Twitter. Spotify primarily a music service provider with users now able to see friends listing habits and share music via face book with 10% of their users spending 14 hours a week using their service. (YouGov.2013) About 25% of Facebook users have said that they use Facebook less compared to 12 months ago, with a further 19% expected to use the site...
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