Competitor Analysis of Whirlpool Corporation with Special Reference to the Stabilizer Market in Surat

Competitor Analysis of Whirlpool Corporation with Special Reference to the Stabilizer Market in Surat

EXECUTIVE SUMMARY

The objective of summer training from academic learning point of view is to provide an interaction with real world and understand the problems, issues and challenges being faced by corporate world, and to give an opportunity to the student to apply the learning at campus. The trainee is expected to work on live projects and work out a feasible solution for the same. For the learner, it is an opportunity to understand about the functioning of the organization at broader level, understanding and experiencing what to expect after joining the corporate world. It is an opportunity to understand work culture.
On   15st   March 2012   I   started   my   project   under   the   guidance   of   Mr. CHIRAG THAKKAR   (Asst. Manager) SURAT. I   have   been   allocated   the   area   for   survey   in   SURAT. The areas covered by   me which are   Varachha, Parvat patiya, Station area, Katargam, etc.

In   1st   phase   of   this   project   I   have   visited   service   centre   of   Whirlpool   at   Adajan for   collecting   technical   information   of   stabilizers   that   Whirlpool   manufactures.

In   2nd   phase   of   the   research   I   have   visited   to   dealers   of   stabilizers   in   Surat   for doing   survey   about   different   brand   of   stabilizers.

In   3rd   phase   I   have   prepared   a   summary   report   of   Surat   electronic   market on   that   basis   it   observed   that   stabilizer   market   is   on   peak   in   Surat   due   to   problem   of   voltage   fluctuation   and   thus   competition   is   enormous.

  In   4th   phase   I   prepared   few   questionnaire   and   on   that   basis   done   survey   in   different electronic   retail   outlets   in   Surat.

In   5th   phase   of   the   research   I   analyzed   the   entire   thing   and   on   that   basis   I   prepared   a   report.







Objectives :

Primary Objective:

“To study the competitive environment of stabilizer market”

Secondary Objectives:

⇨Which are the   major   players of   stabilizer   market.

⇨To find the   market   share   of...

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