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Competitor Analysis Website & Thought Leadership

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Submitted By anupdubey321123
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Competitor analysis: Website & Thought leadership

Report by Rashmi Singh (PGDM No: 10098)

Work carried out at Tata Consultancy Services, Bangalore, Karnataka

Submitted in partial fulfilment of the requirement of Summer Internship Programme

Under the Supervision of Mr. Ashish Shetty, Marketing Lead, Insurance ISU, TCS, Bangalore

SDM Institute for Management Development Mysore, Karnataka, India (June 2011)

SDM IMD

INSTITUTE CERTIFICATE

This is to certify that Ms. Rashmi Singh, undergoing PGDM program 2010-12 at this institute has successfully completed the Summer Internship Programme on the project titled ―Competitor Analysis: Website and Thought Leadership‖ at TCS, Bangalore, from April 01, 2011 to May 31, 2011 as a partial requirement for completion of his PGDM curriculum.

Prof. Govinda Sharma Internal Faculty Guide SDM IMD, Mysore.

Date: 24/06/2011 Place: Mysore

Summer Internship Project

Page 2

SDM IMD

Acknowledgement

I take this opportunity to extend my sincere gratitude to our guides at Tata Consultancy Services, Mr. Ashish Shetty and Ms. Varsha Nair who spent a lot of time mentoring and guiding us. The insurance ISU was a completely new arena for us. We stumbled a few times, yet they have been very patient and supportive with us, always encouraging us to give our best. I also thank the Academic relationship manager, TCS, Mr. Chandra Koduru, for helping us with the joining formalities and induction program. I would also like to thank Prof. N. R. Govinda Sharma and Lt. Col. S. N. Prasad, our internship guides at SDM Institute for Management Development, for their constant encouragement and guidance during our internship. Finally, I thank my team mates Chaitra B. and Muhammed Shafeeq for their inputs throughout the internsip.

Summer Internship Project

Page 3

SDM IMD

Executive summary
In this era of digital marketing, a company‘s website and its

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