...Inc. Apple was established in 1976 as a computer company. However, in the last decade, Apple has expanded into a complex company that specializes in much more than just computers. In 2001, Apple broke the barrier of the music devices with the iPod, eventually becoming the dominant market leader in music players. In following, Apple joined the phone industry in 2007 with the iPhone, which has also been widely successful. Apple competes with many different companies throughout the different industries it takes part in. (21 competitors: Asiarim Corporation, Concurrent Computer Corporation, Dell Inc., Digi International Inc., Hewlett-Packard Company, Lenovo Group Limited, Insight Enterprises, Inc., RadiSys Corporation, SteelCloud, Inc., Silicon Graphics International, Super Micro Computer, Inc. etc). Apple recently reached third place in personal computer sales in the U.S., selling more Macs. Also, Apple is the leader in the tablet market with its iPad. In one quarter sold 9.52 million iPads. Apple has established a unique reputation in the consumer electronics industry since it is flexible from its philosophy of comprehensive aesthetic design. Its main characteristic is that it has a very strong customer base, which is extremely important in understanding Apple, has diversified its market and range of products to increase its profits and market share. Among its highest traded products is the iPod which enjoys global recognition. The company is currently operating over 350 stores...
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...The 22 Immutable Laws of Marketing By Al Ries and Jack Trout Summary: 1) The Law of Leadership: It is better to be first than be better 2) The Law of the Category: If you can’t be the first in a category, set up a new category that you can be first in 3) The Law of the Mind: It’s better to be first in the mind than to be first in the marketplace 4) The Law of Perception: marketing is not a battle of products, it’s a battle of perceptions 5) The Law of Focus: The most powerful concept in marketing is owning a word in the prospect’s mind 6) The Law of Exclusivity: Two companies cannot own the same word in the prospect’s mind 7) The Law of the Ladder: The strategy to use depends on which rung you occupy on the ladder 8) The Law of Duality: In the long run, every market becomes a two horse race 9) The Law of the Opposite: If you’re shooting for second place, your strategy is determined by the leader 10) The Law of Division: Over time, a category will divide and become two or more categories 11) The Law of Perspective : Marketing effects take place over an extended period of time 12) The Law of Line Extension: There’s an irresistible pressure to extend the equity of the brand 13) The Law of Sacrifice : You have to give up something in order to get something 14) The Law of Attributes :For every attribute ther is an opposite, effective attribute 15) The Law of Candor : When you admit a negative, the prospect will...
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...November 1, 2012 Geoffrey L. Fogus Apples Eat Themselves Article Synopsis A review of the legal battles between Apple, a computer company and Apple, a record company, are discussed in this article. Both share a similar logo (an apple) and since 1981, the companies have gone to court to claim the Apple logo should only be unique to one company. In 1991 the Court agreed for each company to continue to use the Apple logo but now, the record company has accused the computer company of not conforming to the terms of the agreement. LEGAL ISSUE The legal issue Apple Corps raised is that Apple Computer is involved in the music business and that in the 1991 agreement Apple Computer agreed to stay away from the sound recording industry, committing trademark infringement. In 2001 Apple computer released the iPod as a hardware device that can be used to download and play software like music from iTunes. iTunes was released in 2003. Apple Corps claims that Apple Computer is involved in the sound recording industry by the use of the iPod and the music downloads from iTunes that is in violation of the 1991 agreement in which Apple Computer would not have any business dealings that had to do with the sound recording industry. The High Court ruled that Apple Computer “hadn't breached the terms of the agreement” (BBC News, 2006) and could continue to operate their computer business as usual. MANAGERIAL PERSPECTIVE Legal issues affect the way business is conducted on an...
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...humble beginnings in 1975, and soon rose to become one of the biggest companies in modern history. Today, Microsoft is having record revenues, making a total of $18.06 billion dollars last quarter (Forbes). Microsoft affects almost everyone’s life in the US daily, whether it is kids on their Xbox, to desk workers using Windows Office each day to accomplish their work, people use Windows every day. From Microsoft’s early beginnings to its multibillion-dollar company today, Windows has had success from the start, and will continue to for the coming decades. Two men in 1975; Bill Gates and Paul Allen founded Microsoft. (History of Windows) They started out with MS-DOS, their first operating system. The companies’ first headquarters was in Albuquerque, New Mexico, but after signing some pivotal contracts with IBM, they moved to their headquarters in Bellevue, Washington in 1979.(History of Windows) Working side by side with IBM to develop OS/2, Microsoft released their new product, Microsoft Windows. It was a graphical extension of MS-DOS. On March 13th, 1986, Microsoft went public, which would result in 4 billionaires and an estimated 12,000 millionaires being created from the ensuing rise in stock. (Forbes) Along with its partnership with IBM came allegations that they were trying to monopolize the computer industry. The Federal Trade Commission set its sights on Microsoft and began almost a decade of legal battles between Microsoft and the US Government; which Microsoft claimed;...
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...The Triumph of the nerds Paper The first true nerds were young men who obsessed over computer programming. They would stay up for days at a time to program, not talk to anyone, smell terrible, and fell in love with computers. They developed the first more or less working computers and some applications, better operating systems and such. Nerds created programs for fun, tried to take over the computer market, and continued to expand their knowledge. Impressing Their Friends-The first computer developed by these nerds was developed in a garage in Silicon Valley. Every one of them built a version of a computer in their garages. Ed Roberts developed the Altair (first personal computer) which worked by flipping a series of switches. Many programmers enjoyed this version, but thought it to be too annoying to work with. Steve Wozniak and Steve Jobs later enhanced the Altair with developments and named it Apple2 . Which boomed the market . Grace Hopper developed COBOL which made it possible for them to advance much easier. More people created applications that made the display more attractive, and more fun. Riding the Bear-With all the computer companies existing in the world, new companies could not really take off. Many of the major companies competed for ownership of the world’s computer users. IBM was in trouble, and in order to save themselves, they thought up a new idea: use non IBM products. That worked quite well, but Bill Gates (Microsoft) was still the wealthiest man in...
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...Wearable Computers EEE 439 What is a Wearable Computer? As we continue to integrate computers into our everyday lives at an ever faster rate, the idea that a static desktop, or even a portable laptop can fulfill all of our computing needs is becoming increasingly more ridiculous. The integration of technology constantly creates situations in which we pause and think, “If only I had a computer,” The wearable computer does this. It goes where you go, it does what you do. Its there when you want to use it, unobtrusive when you don’t. So what is a wearable computer? Why don’t we just put our laptops on a sling? In 1998, Steve Mann gave a keynote address at the International Conference on Wearable Computing in which he explained the operational modes of wearable computers and six defining traits of a true wearable computer. According to Mr. Mann, the wearable computer creates three new modes of interaction between human and computer which have not existed before. These three new modes of operation are Constancy, Augmentation, and Mediation (Mann, 1998). Constancy means that the computer is always on and available for use by the user; traditional devices are turned off and closed when not in use. Augmentation is the idea that wearable computers will augment the user’s abilities instead of merely providing computing power on demand. Mann splits Mediation into two different areas; Solitude – the ability to cut oneself off from material, and Privacy – the ability to block or modify...
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...------------------------------------------------- Battle of the clouds The fight to dominate cloud computing will increase competition and innovation THERE is nothing the computer industry likes better than a big new idea--followed by a big fight, as different firms compete to exploit it. "Cloudcomputing" is the latest example, and companies large and small are already joining the fray. The idea is that computing will increasingly be delivered as a service, over the internet, from vast warehouses of shared machines. Documents, e-mails and other data will be stored online, or "in the cloud", making them accessible from any PC or mobile device. Many things work this way already, from e-mail and photo albums to calendars and shared documents. This represents a big shift. If you store more and more things online, and access more and more software through an ordinary web browser, it suddenly matters much less what sort of computer you have, and what kind of software it is running. This means Microsoft, which launches the newest version of its Windows operating system this month, could lose out--unless, that is, the software giant can encourage software developers and users to migrate to its new suite of cloud-based services. Its main rival is Google, which offers its own range of such services, and continues to launch new ones and interlink them more closely. Yahoo!, which is allied with Microsoft, and Apple also offer cloud services for consumers; specialists such as Salesforce and NetSuite do the same for companies. Amazon...
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...file:///F|/Business/Marketing/22 Immutable Laws Of Marketing.html The 22 Immutable Laws of Marketing Al Ries and Jack Trout The 22 Immutable Laws of Marketing Violate Them at Your Own Risk Al Ries and Jack Trout Dedicated to the elimination of myths and misconceptions from the marketing process A DF Books NERDs Release THE 22 IMMUTABLE LAWS OF MARKETING. Copyright © 1993 by Al Ries and Jack Trout. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the non-exclusive, non-transferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, down-loaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission Contents Introduction 1. The Law of Leadership 2. The Law of the Category 3. The Law of the Mind 4. The Law of Perception 5. The Law of Focus 6. The Law of Exclusivity 7. The Law of the Ladder 8. The Law of Duality 9. The Law of the Opposite 10. The Law of Division 11. The Law of Perspective 12. The Law of Line Extension 13. The Law of Sacrifice 14. The Law of Attributes file:///F|/Business/Marketing/22 Immutable Laws Of Marketing.html 15. The Law of Candor 16. The Law of Singularity 17. The Law of Unpredictability 18. The...
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...modes were upgraded and besides the lackluster graphics, the gameplay was solid for its generation. SOCOM 3 also made me a fan of military shooter games and the first person shooters today. Apparently, many other people felt the same way due to the fact that Sony named it one of its “Greatest Hits” by 2006 (Colayco, 2005). Sony Computer Entertainment and Zipper Interactive are the two primary companies responsible for the production of SOCOM 3. The game was developed by Zipper Interactive and produced by Sony Computer Entertainment, who is the parent company of Zipper. Both companies also consulted with the Naval Special Warfare Command, showing the realness of the game’s overall design (Colayco, 2005). Each company had numerous production teams, including an executive production team, art teams, design teams, and software teams. After the campaign is completed, the credits on the screen roll about three and a half minutes. The job titles that were listed included senior producers, associate producers, software engineers, and multiple art designers. By the end of the credits there were about 300 names listed, not to mention the numerous companies that were involved in the production of the game. For those reasons, I believe that it required approximately 1,000 people to develop and produce SOCOM 3 ("SOCOM 3: credits," 2008). Sony first released SOCOM in 2002 for PlayStation 2 and ever since, the franchise has remained exclusive to PlayStation. The...
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...years under the visionary and innovative ideas of founder Steve Jobs. It started in 1976 with Apple I, which was a computer circuit board. Soon after launching Apple I, the company came up with Apple II, which quickly drove Apple to become the PC industry leader. In December 1980, Apple launched a successful IPO. When IBM entered into the competition market, Apple responded by introducing Macintosh in 1984. It provides the user hardware and software flexibility along with flexibility of plug and play. Job`s mission was to bring an easy-to-use computers to the market. The biggest revolution was the iMAC with intel processor providing high speed and low power consumption having Mac OS X operating system. Further, it came up with iPod having sleek design and mass storage. Later, the company launched iphone which was called “invention of the year”. A revolutionary 3.5 inch touch-screen interface placed commands at the touch of users’ fingertips without a physical keyboard. Apple also came up with app store wherein customer can use thousands of applications and can even download for free. ipad was the latest inventory to the name of the apple. By this time apple is $ 220 billion Company and is heading towards becoming the first trillion company of the world. Is it possible or the apple would lost in between? Would the company miss the vision of Jobs who has reshaped the company. . IDENTIFIYING THE PROBLEM * In the early stage of...
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...1. What are some of Apple’s biggest successes and failures? Describe why. The Good How can we have a list of Apples greatest successes without including the computer that kicked it all off, the Apple II. This is the computer that started it all, built just 12 months after the Apple 1 came out, it was the computer that made Apple the company it is today. It was the fastest selling computer of its time, and was designed by cofounder Woznaik. Apple sold this line if computers for almost 20 years or until about 1993. The Apple II cost about $1300 when it first went on sale, but this did not stop the company from selling over 300,000 units in the first few months. This computer alone made Apple $79 million in revenue during 1979. The reason this computer was so successful for its time was the fact it had color graphics, came with two gaming paddles, and was expandable to the users who had it. It came with the ability to add a printer and floppy disk drive to it as well, which was well ahead for its time. I don’t know how anyone can talk about Apple and not mention ITunes. ITunes changed the way Apple was and will be forever. They changed the way an industry was, and actually killed CD’s in its wake. It was introduced in Jan 2001 and allowed users to store all the data in one place on a computer or portable device. When ITunes was first released it was only available for download on Mac OS 9, however when they partnered with Microsoft and created a platform on Windows...
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...Bill Gates, formally known as William Henry Gates III, was the co-founder of the Microsoft Corporation in 1975. It was not until the 19080s when this company really became a known corporation. Bill Gates was known for being an aggressive person that went after his ideas and did think twice about what his peers opinions were of him. Bill Gates found himself in the middle of a lawsuit and parted from the company in 2008 [ (Oxford World Encyclopedia, 2012) ]. Bill Gates began working on programming at the age of 13 and was able to show people that his innovations and business style were successful and profitable. Many people would assume that someone as successful as Bill Gates would be a straight A student that worked and studies hard. On the contrary Bill Gates and his partner spent most of their time in computer labs and studied just enough to get passing grades. It wasn’t long before both of them dropped out of college and formed Microsoft. Bill Gates and his partner met with IBM and he was so young that people at the meeting thought that he was an office assistant not the co-owner of Microsoft that was writing complex computer problems. Bill Gates and his ideas opened the door for computer systems and change how personal computers would operate. They were made more user friendly and accessible to everyone. The personal computer would soon be in everyone’s home and Microsoft Office would soon be in every business’ office [ (bio.True Story, 2013) ]. Bill Gates’ personal situation...
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...the workplace. There are some good points to monitoring employees, that I read about such as “using monitoring as a positive aid for training, improving service, ensuring compliance, protecting employees, customers, and so forth, and to assist in fairly evaluating employee performance.” But If I have to choose a side I would go against monitoring employee’s computers, listening in on calls, and video surveillance. I think my biggest concern is the fact that many employers will go too far. There will be no privacy at all for the employee in the workplace, except in the restrooms. I think this total lack of privacy and lack of trust shows an employer has no respect for the employees. Employers need to consider the effect such monitoring has on their employees since employee and employer attitudes about monitoring often diverge. There should be a pretty good battle over this issue, what with so many people being concerned with their privacy, but on the other hand so many companies making big money on software that is used to spy on a companies’ employees. Software manufacturers in 2004 expected the sale of computer monitoring and surveillance software to businesses to increase from $139 million in 2001 to $622 million in 2006 (Wakefield 2004). There aren’t any constitutional or federal laws protecting an employee's rights at work. We may end up with a few new regulations in the future that might ease the spying up a little bit, but not much. Remember years ago how people...
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...innovative company. It has gone through many ups and downs over the past 30 + years. From a successful company that brought in millions thanks to 2 guys a garage and a dream, to Steven Jobs, one of the founders, walking away from the company and in the process causing competitors to acquire ideas due to legal mistakes. Apple computer has faced many challenges throughout its 24 year history. Steven Jobs left Apple over disagreements with John Scully, whom Jobs recruited as Apples president and CEO and started next. During Jobs absence from Apple, Apple partnered with IBM and Motorola to produce the Power PC Chip. One of the key strategic challenges that Apple Computers faced was the loss of the exclusive rights to interface design, due to a poorly negotiated contract. With this loss Apple was now in a position in which it needed to gather d its resources and fight a battle toward standardized software as... Abstract Apple Computer, Inc. is a leader in the technology industry. Whenever one thinks of Apple, computers are the first product that comes to mind. A study of Apple’s history shows that while computers may be the public’s idea of their flagship product, in truth iTunes is the product that propelled Apple’s entrance in a host of other product offerings. Apple’s challenge remains how to maintain the music division of the company while continuing their sponsorship of two equally lucrative products: the iPhone and Apple TV. After all, few companies can have the...
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...Microprocessor Wars Samuel W. Aldrich Principles of Marketing Tracy Foote July 3rd, 2012 Microprocessor Wars Computer processors are very complicated electronic devices that are used to be the brain of computers. They process all data in the computer and have revolutionized the world in every facet possible, creating new and quicker ways to accomplish tasks. There are a few companies that produce the x86 microarchitecture chips found in almost every desktop and many mobile devices today but only two are true heavy hitters in the market, Intel and Advanced Micro Devices (AMD). The market slug fest that has been happening between these two companies have driven the pace at which computing has advanced by leaps and bounds. They are a perfect example of how competition and not just supply and demand push industries to their pinnacle. To give a little background to the current market situation, Intel was the original inventor of the x86 microarchitecture central processing unit in 1978. Advanced Micro Devices didn’t start making chips until 1982; four years after Intel had already released their first x86 microprocessor chip as a company. Advanced Micro Devices along with Intel has over 99.5% of the market for x86 architecture central processing units. This means the two companies quite literally own the market and control the supply of computer processors. MaximumPC.com’s own history of the situation that expertly describes the beginnings and even reciprocal situation...
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