How Marketing Strategies Impact on Buying Behavior of Customers, A Case Study of TESCO

Table of Contents
Chapter 1; Introduction to Topic
Introduction
Introduction to Tesco
Aim of the Study
Importance of the Study
Research Questions
Research Objectives
Research Strategy
Chapter 2; Background
Literature Review
Chapter 3; Methodology
Research Design
Research Approach
Research Methodology
Reason for Methodology Selection
Data Collection
Tools for Data Collection
Sampling Methods
Data Presentation
Sample Size
Data Analysis
Validity
Reliability
Ethics of Research
Limitations of the Research
Chapter 4; Data Analysis
Introduction
Tesco
Marketing Strategies of a retail Business
Consumer Behavior Determinants
Marketing Strategies to Affect Consumer Psychology
Potential Fail Points of Retail Marketing
Effect of Marketing Strategies on Consumer Behavior
Chapter 5: Conclusion
Introduction
Retail Marketing Strategies
Determinants of Consumer Behavior
Consumer Psychology based Marketing Strategies
Retail Marketing Fail Points
Marketing Effects on Consumer Behavior
Conclusion
References

CHAPTER 1: INTRODUCTION TO TOPIC 1.1. INTRODUCTION
The world today is subjected to globalization that has affected every part of the business. Business strategies have changed; customer is more aware of what he actually needs, multiple options are available much conveniently then were ever before. This over competitive environment has increased the pressure on the management to come up with innovative ideas of product lines, services and marketing in order to stay in the business. The dynamic market is the biggest competitor in itself for the manufacturers and service providers. The successful operations and business generation is dependent on the organizational strategies that need not mer-ely implementation of long studied and used principles