Executive summary
Advertisement campaign in relation to neoclassical theory of consumer, understanding what consumer behavior in terms of their wants and needs, not forgetting their personality, attitude, perception, is not only important to marketers whose main goal is to make profit but also to the government and its various regulatory agencies and the whole society. Such a theory is usually based on a consumer image as one of the highest rational decision maker that widely seeks to maximize customer satisfaction by way of providing an informed and reasoned analysis of utility and value. The consumer behavior is known to create strong assumptions which are based on both computational and informational bases of consumer theory.

Contents
1.0 Description of the advertisement 3
2.0 Market Group 4
3.0 Problem recognition 5
4.0 Neoclassical consumer theory 6
5.0 Application of neoclassical theory of consumer 8
6.0 Conclusion 9
7.0 Work cited 10

Consumer Behavior
1.0 Description of the advertisement
The advertising campaign is for an airline company QANTAS that has its base in Australia. It has a picture of a young girl having fun while watching a movie using the toy movie machine. The airline is targeting plane travelers by promising to offer the best flight entertainment. This according to the airline will be able to have them enjoy their journey through entertainment and not be able to realize how long the journey is. The airline promises to offer a travelling experience that will not only be luxurious but also memorable as the customers. The airline promises to provide a total of 1500 channels for the travelers to choose from. This will offer a chance for the travelers to sample from the channels they do have and choose the best that will offer them the generous entertainment (De Mooij, 2001).
The picture used