...| A grim contradiction: The practice and consequences of corporate social responsibility by British American Tobacco in Malaysia * British American Tobacco Malaysia (BATM) was formed from he merger of Rothmans of Pall Mall (Malaysia) Berhad and Malaysian Tobacco Company Berhad on 3 November 1999. * Today, British American Tobacco Malaysia is the clear market leader with approximately 63% market share, and ranks amongst the top 25 companies on Bursa Malaysia Securities Berhad in terms of market capitalisation. * British American Tobacco Malaysia manufactures and markets high quality tobacco products designed to meet diverse consumer preferences. Their portfolio includes well-established international names such as Dunhill, Kent and Pall Mall.Q1. Explain what is CSR * Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. * Kilcullen corporatn and Kooistra (1999, p.158) defined CSR as ‘the degree of moral obligation that may be ascribed to corporations beyond simple obedience to the laws of the state. * However, Maignan and Ferrell (2004) trace the evolution of perspectives on CSR from its emergence in the 1950s as 1. Social Obligation 2. Stakeholder Obligation * CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives as mentioned in Triple-Bottom-Line-...
Words: 1406 - Pages: 6
...COMMUNICATION PROBLEMS FACED BY MALACCA HEALTH DEPARTMENT (MHD) ON ANTI SMOKING CAMPAIGN INTRODUCTION Communication refers to the act, by one or more persons, of sending and receiving messages that are distorted by noise, occur within a context, have some effect, and provide some opportunity for feedback. All communication takes place in a context that has at least four dimensions: physical, cultural, social psychological and temporal. Communication always has some effect on one or more person involved in the communication act. For every communication act, there is some consequence. For example, we may gain knowledge or learn how to analyze, synthesize, or evaluate something. These are intellectual or cognitive effects. Or we may acquire or change our attitudes, beliefs, emotions and feelings. These are effective effects. We may even learn new bodily movements, such as throwing a ball or painting a picture, as well as appropriate verbal and nonverbal behaviours. These are psychomotor effects.Communication behaviours, whether they involve verbal messages, gestures, or some combination thereof, usually occur in “packages” (Pittenger,Hockett,& Danehy 1960). Communication is transactional (Barnlund 1970; Watzlawick 1977, 1978; Watzlawick, Beavin, & Jackson 1967; Wilmot 1987). One implication of viewing communication as transactional is that each person is seen as both speaker and listener, as simultaneously sending and receiving messages. Each person in a communication transaction...
Words: 7570 - Pages: 31
...countries that still burdened by infectious diseases such as dengue fever, malaria, tuberculosis and waterborne diseases due to natural disasters such as tsunamis, floods and landslides. Although this health crisis can be controlled, precaution step should be made to predict and plan the early action if a similar crisis hit again especially to our country. Health and welfare of the citizen is the key for Malaysia or other country to achieve their objectives of economic and community development. Improved in health system contribute to labor productive and is core to make any country to become better. Malaysia has implemented the best in expanding their health services to the public. Malaysia health care system has been relatively successful in providing health services fairly to the poor through public subsidies. Although the health care delivery system is efficient, expenditure on healthcare needs to be enhanced to handle the demands and pressures on the health care system that is parallel with development. This is not only for Malaysia, but also the same to other Asian country and...
Words: 10384 - Pages: 42
...1.0 Introduction Business is generally known as an organisation, either as an individual or society that involved in the trade of goods, services, or both to consumers. As a whole, a business is doing commercially viable and profitable work. The business world has moral that to survive in the industry to make money and gain a face value and thus increase their share value or profit. To do this many companies are working towards it. In order to gain continuous respect in the business world, corporations take on a responsibility to assure the people of a country that this particular company not just sells several products but also does something for the nation in return. This corporate self-regulation is known as the Corporate Social Responsibility (CSR). The field of responsible business practice is one of the most dynamic and challenging subjects corporate leaders face today. It is argued that socially responsible behaviour can pay off in the long run, even where it involves some short-term sacrifice of profit. CSR has been pioneered over the last two decades by the oil, chemical and tobacco industries due to their attempt to win back social respectability by changing their image. In this report, shall discuss how British American Tobacco plc (BAT), as one of the biggest tobacco companies in the world, allows their businesses to manage the economic, social and environmental effect of their operations to maximise the benefits and minimise the problems. The tobacco industry contributes...
Words: 2159 - Pages: 9
...an Indian immigrant to Malaysia. Vickramadas was known as Victor throughout the short story. He made great efforts to transform himself to be like whites who he thought were the best. “Anything and everything related to the whites was beautiful to Vickramadas.” The author has painted a vivid picture of sufferings and challenges of Victor in his course to attain a new identity - an Englishman. But, his efforts did not help him to be recognised by the white men as a part of them. He was rejected by Miss Cunningham and insulted by Miss da Gama because his skin was dark in colour. He also thought that his failure to be promoted to Junior Accountant was due to his dark skin. Thus, Victor was so desperate to have his skin colour changed. He was very disappointed for not getting what he had striven so hard to achieve. As a result, he lost his hope and direction in his life. Consequently, he indulged in heavy smoking, drinking, gambling. At last, he became a thief to steal in order to pay his debt. In one stealing, he was caught red-handed together with his accomplices. He tried to escape but unfortunately, in his escape, he fell into a tank of formic acid where his skin was turned white all over by the acid. His wish to change his skin into white was therefore realised but ironically he had lost his life. In this paper, two concepts of post colonial theory will be involved in the discussion of several issues and concerns raised by the author. The two concepts are mimicry and othering...
Words: 2111 - Pages: 9
...Content 1.0 Introduction 3 2.1 Family Influence 5 2.2 Peer Influence 6 2.3 Life Experience 7 2.4 Personal Values and Morals 9 3.0 Law as a Guide for Moral Choices 10 3.1 Act Of Law 11 4.0 Conclusion 14 Reference 16 1.0 Introduction The field of ethics or moral philosophy that involves systematizing, defending, and recommending concepts of right and wrong behavior. Philosophers today usually divide ethical theories into three general subject areas; metaethics, normative ethics, and applied ethics (Fieser, 2013). Metaethics investigates where our ethical principles come from, and what they mean. Are they merely social inventions? Do they involve more than expressions of our individual emotions? Metaethical answers to these questions focus on the issues of universal truths, the will of God, the role of reason in ethical judgments, and the meaning of ethical terms themselves. Normative ethics takes on a more practical task, which is to arrive at moral standards that regulate right and wrong conduct. This may involve articulating the good habits that we should acquire, the duties that we should follow, or the consequences of our behavior on others. Finally, involving in examining specific controversial issues, such as abortion, infanticide, animal rights, environmental concerns, homosexuality, capital punishment, or nuclear war. By using the conceptual tools of metaethics and normative ethics, discussions in applied...
Words: 4523 - Pages: 19
...how the determinants influences the consumer. Second is the usefulness of the determinants for marketer in explaining consumer behavior. Third, the specific product that suited the determinant chosen. Next sections will explain in details work undertaken in completing each sections 1.3 Suitable product for the factors Last topic of this study is too choose suitable product based on the factors. In order to decide the product, I will analyze the factor in details to identify the most important aspect. Based on the analysis, I will choose the most suitable product. The aims for this sections is to analyze the relationship between the products and the determinants. In additions, I will choose product from Malaysia industry. This is done through sales and report status on Malaysia news and article. 1.4 Evidence To support subject and topic above, several examples will be given. This examples will be the supporting arguments to either denies or confirm the subject. Evidence will be collected from past research, event and study. Evidence will used to covers all sections of the study, especially on proving the theory and practicality of the determinant. 1.5 Observations and Commentary Observations and commentary will be conducted after all the above subjects is covered. The objectives is to observe the topic and put personal comment on the issues. The comment will be based on my personal experience and knowledge. It is important to note that commentary based on the observations...
Words: 4240 - Pages: 17
...School of Business, Universiti Sains Malaysia for giving me the opportunity to accomplish this Master of Business Administration course. It has been a pleasant and remarkable experience in my life. My deepest appreciation goes to my supervisor, Dr. Azizah Omar on her unlimited guidance, encouragement and support in steering me through this research. Without her valuable advice and assistance, I may not materialize and complete this research timely. I am also grateful to Mr. Shahidan, for his advice at the early stage of this research. I would like to extend my sincere appreciation to my course mates for their constructive comments and criticisms, which helped me get to where I am. Not forgetting also, my heartfelt gratitude to my colleagues for their generous time to provide insightful comments. Support from you all has not gone unnoticed. Last but not least, I would like to express my gratitude to my parents, family members and friends for their support and understanding throughout my post graduate study. Their unconditional love, patience and encouragement have made this research and my MBA course possible. Thank you so much. i TABLE OF CONTENTS Page ACKNOWLEDGEMENT i TABLE OF CONTENTS ii LIST OF TABLES vii LIST OF FIGURES viii ABSTRAK ix ABSTRACT x Chapter 1 INTRODUCTION 1.1 Introduction 1 1.2 Background 2 1.2.1 Dietary Supplement Market in Malaysia 3 1.2.2 Behavioural Intention ...
Words: 6783 - Pages: 28
...CHAPTER 1 The Problem and Its Background Introduction Tobacco smoking or cigarette smoking is the practice of burning cigarette, taking the smoke into the mouth and then releasing it. This practice dates back as early as 5,000 – 3,000 B.C. but was introduced to Eurasia in the late 17th century where it has also been a commonly traded product. The practice received speculations and a lot of criticisms since it was first introduced but it somehow made its way inside the society and became widespread upon the invention of automated cigarette-rolling apparatus. The tobacco has been first introduced to other countries before reaching the Philippines. The idea of smoking tobacco first came from the Arawak Indians in 1492 that was noticed by Christopher Columbus. Seven years later, Amerigo Vespucci found out that the inhabitants in an island near Venezuela have already been practicing chewing dried leaves. In 1591, Mexico has already been growing tobacco at an increasing rate. It was believed that the tobacco was introduced by the Spaniards and Portuguese to mainland Europe, East Indies and Asia while they are on an expedition for searching for spices and spreading Christianity. Cigarette smoking became one of the highly sought after vice in the Philippines because of the affordable price of each stick ranging from seventy-five centavos to 2 pesos each, depending on its brand. The Philippine government came up with an idea of increasing the taxes imposed upon alcoholic...
Words: 6218 - Pages: 25
...obesity was the result of excessive fast food consumption. Fear of heart conditions, damaged liver and other health conditions, resulted in lower consumption of fast food, which proved to be a major threat to fast food sellers, particularly large chains like Burger King who had thousands of outlets spread across the globe reflecting high investments in the franchise. This major setback also led to a considerable drop in value meals which had been introduced to beat stiff competition from other fast food suppliers. Such favourable pricing strategies encouraged consumers to opt for the ‘added value’ meal options, contributing further to health problems including obesity. During this period, “Obesity was believed to cause more deaths than smoking.” (Case Study:4) Apart from consuming high levels of fast food, people hardly engaged in physical due to their working commitments and hectic lifestyles which were the main reasons for drawing crowds to fast food consumption. Had fast food companies not have catered for such a shift in demand, they would have probably been driven out of the market particularly since people have become more health conscious due to higher exposure to media and the internet – the latter being a super highway of information. The emerging popularity of certain diets including the Atkins and the South Beach diets, which proved to be effective for many, were also a threat to the industry, thus the introduction of a much varied menu by fast food retailers. “With...
Words: 1085 - Pages: 5
...[pic] BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS 7 / 2016 MPU2313 HEALTH AND WELLNESS MATRICULATION NO : 870331145060001 IDENTITY CARD NO. : 870331145060 TELEPHONE NO. : 019-346 8814 E-MAIL : siti_nor_hidaiyah@yahoo.com LEARNING CENTRE : SHAH ALAM LEARNING CENTRE Question 1 A healthy lifestyle is a way of life that can reduce the risk of various diseases in the future. Lack of exercises and eating fast foods will lead to unhealthy lifestyle. To improve the state of wellness, people can choose to have active lifestyle and healthy diet so it will help in reducing the risk of diseases such as heart disease, hypertension, and diabetes. A healthy lifestyle is defined as a condition of physical, mental and social wellbeing, active, intelligent and free from any disease (WHO, 1948). This definition stressed that the status of healthy lifestyle is not threatened by any disease that could harm human. The main importance of a healthy lifestyle is to keep the health in good condition. This lifestyle is always beneficial to physical fitness. For example, by doing regular exercising and consume foods with the right nutrients, we can avoid dangerous diseases and ensuring a person’s life be more healthy and active. Exercise such as sports, jogging will ensure our body becomes fitter and circulatory system become more orderly. The human immune...
Words: 2730 - Pages: 11
...1.0 INTRODUCTION Health care can be defined as the maintaining and restoration of health by the treatment and prevention of disease especially by trained and licensed professionals such as in medicine, dentistry, clinical psychology, and public health. Besides that, health care also the services are provided to people or communities by agents of the health services or professions for the purpose of promoting, maintaining, monitoring, or restoring health. According to the Institute of Medicine, they defines health care quality as the extent to which health services provided to individuals and patient populations improve desired health outcomes. The care should be based on the strongest clinical evidence and provided in a technically and culturally competent manner with good communication and shared decision making. While dementia or senile are often synonymous with the elderly. Senile is a condition in which the brain has decreased, causing a decline in memory of a patient with severe and cannot even take care of you. Dementia or senile is a disease and not alarmed foreign to the Malay community, since time immemorial have been recorded by type as Munshi Abdullah, in his famous book. It usually only pose problems to a family member when the disease came too early from the age norm. If the patient began suffering from dementia when he reached 80 years were normal and not a problem. But if the patient was only 60 years old, is suffering from dementia, so it is very stressful for...
Words: 4442 - Pages: 18
...1|Page Business Internationalization STARBUCKS’ INTERNATIONAL OPERATIONS1 Internationally, we are in our infancy. (Howard Schultz, Chairman & Chief Global Strategist – Starbucks, 2003) The expansion strategy internationally is not bullet-proof as it is in the U.S. (Mitchell J. Speiser, Analyst – Lehman Brothers, 2003) ALL’S NOT WELL WITH STARBUCKS In March 2003, Fortune came out with its annual list of “Fortune 500 companies”. For Howard Schultz (Schultz), Chairman of Starbucks Corp. (Starbucks), this list was special as Starbucks [was] featured in the list (position 465). It was a dream that come true for the Seattle-based entrepreneur. Though the U.S. economy was reeling under recession and many retail majors were reporting losses and applying for bankruptcy, Starbucks announced a 31% increase in its net earnings and a 23% increase in sales for the first quarter of 2003. Analyst felt that the success of Starbucks showed that a quality product speaks for itself and the fact that Starbucks spent less than 1% of its sales on advertising and marketing strengthened this view. In addition to be a popular brand among customers, Starbucks was also considered the best place to work due to its employee friendly policies (Starbucks was the first organization in the U.S. to offer stock options and health coverage to part-time employees also). However, analysts felt that the success of Starbucks was due to its profitable domestic operations. It was reported that most of Starbucks’...
Words: 4750 - Pages: 19
...Starbucks’ International Operation All's Not Well with Starbucks For Howard Schultz, Chairman of Starbucks Corp., this list was special as Starbucks featured in the list. It was a dream come true for the Seattle-based entrepreneur. Though the U.S. economy was reeling under recession and many major retailers were reporting losses and applying for bankruptcy, Starbucks announced a 31 % increase in its net earnings and a 23% increase in sales for the first quarter of 2003. Analysts felt that the success of Starbucks showed that a quality product speaks for itself. The fact that Starbucks spent less than 1 % of its sales on advertising and marketing strengthened this view. In addition to being a popular brand among customers, Starbucks was also considered the best place to work due to its employee-friendly policies. However, analysts felt that the success of Starbucks was due to its profitable domestic operations. It was reported that most of Starbucks' international operations were running into losses. In May 2003, Starbucks' Japanese operations reported a loss of $3.9 million (Japan constituted the largest market for the company outside the United States), and the company also performed badly in Europe and the Middle East. Analysts pointed out that Starbucks' international operations were not as well planned as its U.S. operations. They also observed that the volatile international business environment made it difficult for the company to effectively manage its international...
Words: 3325 - Pages: 14
...1. Type of business, which form do you recommend and why? The most recommended and simplest form of business is a sole proprietorship. An individual proprietor owns and manages the business and is responsible for all transactions. The owner is also responsible for all debts and liabilities. A sole proprietor can own the business for any duration of time and sell it when he or she sees fit. As owner, a sole proprietor can even pass a business to heirs. In this type of business, there are no specific business taxes paid by the company. The owner pays taxes on income from the business as part of personal income tax payments. Sole proprietors need to comply with licensing requirements in the states in which they're doing business, as well as local regulations and zoning ordinances. The paperwork and formalities, however, are substantially less than those of corporations, allowing sole proprietors to open a business quickly and with relative ease from a bureaucratic standpoint. It can also be less costly to start a business as a sole proprietor, which is attractive to many new business owners who often find it difficult to attract investors. Advantages of a Sole Proprietorship • Sale or transfer can take place at the discretion of the sole proprietor. • No corporate tax payments. • Minimal legal costs to forming a sole proprietorship. • Few formal business requirements. • Easy and inexpensive to form: A sole proprietorship is the simplest and least expensive business structure...
Words: 3291 - Pages: 14
