...Conceptualizing a Business Edmund G. Peabody University of Phoenix Integrated Business Topic BUS/475 Mr. Arthur Murphy April 30, 2012 Conceptualizing a Business Throughout this paper, a vision for an organization that demonstrates a decision on what is wanted in the future will be created. I will define the guiding principles or values for the selected business considering the topics of culture, social responsibility, and ethics. I will analyze how the vision, mission, and values guide the organization’s strategic direction. I will also evaluate how the organization addresses customer needs and critique how they achieve competitive advantage. Strategic Plan, Part 1: Conceptualizing a Business It is imperative to comprise a Strategic Plan to ensure that the business is successful. Astrategic business plan facilitates the company to characterize its mission and vision, giving the company a sense of purpose and direction that sets them apart from competitors (Pearce & Robinson, 2009). A mission statement also discusses the product or services conducted by the company (Pearce & Robinson, 2009). Instituting a firm mission and vision statement without a doubt represents to prospective and current patrons the company’s core values and its strategy for the future. Discussed in this paper will be the mission and vision statements and the values of the Red Dawg Range based in Pine Mountain Georgia. This paper will address the company and how each of the...
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...Business Model and Strategic Plan Part I: Conceptualizing a New Product of an Existing Business Stephanie Crossman BUS/475 12/11/15 Darrell Costello Table of Contents I. Title Page II. Table of Contents III. Executive Summary IV. Business Model and Strategic Plan Part I: * Conceptualizing a New Product of an Existing Business V. Conclusion VI. Reference Page * * * * * * * * * * * * * * * * * Executive Summary * This report is providing information on the future of profitability of SanDisk in regards to a new product launch. SanDisk is proud to announce our new product launch and partnership with Sony Electronics. Their latest and greatest 4K Televisions will now also be equipped with a built-in SanDisk Memory Card. The memory card will be accessed through the record button on the remote control. This new launch and partnership is going to change not only our industry, but the cable and satellite industry as well. Our innovation will replace the need for a DVR. * * New Product Mission Statement * The new Built-in Memory Cards endeavor of SanDisk and Sony is a very innovative division for both our companies. It is initialling going to be geared toward enhancing the viewers home entertainment experience. As time passes, we will be able to build on the consumers’ experience by combining more features to make this product compatible...
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...Strategic Plan, Part 1: Conceptualizing a New Business Strategic Plan, Part 1: Conceptualizing a New Business A strategic plan is vital to conceptualizing and developing a new business built for success. This paper is Part 1 of my strategic plan to open a new bar/restaurant in downtown Greenville, SC. I am currently one of 4 people that run a local adult sports league. The idea for opening this bar/restaurant stems from the fact that we have multiple sponsor bars that we send our 2000+ players to after sports and events. Opening a bar that is solely focused on the sports league players guarantees an already established client base. The bar will be called GSB- Greenville Sports Bar and will be different from most due to the fact that we will be catering our environment, food, and hours to a specific group of “bar-goers”. Mission and Vision A business’s mission statement, very simply, is the answer to why the company is in business in the first place. A company’s mission is “the unique purpose that sets a company apart from others of its type and identifies the scope of its operations in product, market, and technology terms” (Pierce II & Robinson, Jr., 2009, pp. 25). GSB Mission Statement: Greenville Sports Bar’s (GSB) mission is to be the premier bar/restaurant for all social athletes in downtown Greenville, SC. Our goal is to be a step ahead of the competition. We want our customers to have more fun during their leisure time. We will provide an inviting atmosphere...
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...Conceptualizing a Business BUS/475 Karen M. McCarthy January 3, 2014 Conceptualizing a Business A successful strategic plan should be based on the vision, mission, and values of the company. The purpose of this paper is to define and explain a selected business, its products and services by developing a mission statement. In addition to a vision for the business that demonstrates the company’s expected future (Combs & Ketchen, 1999). It will define the organizational values taking into consideration topics such as ethics, culture, and social responsibility, and how the company’s strategic direction is guided by its vision, mission, and values. Finally, this paper will evaluate how customer needs and competitive advantage are addressed by the selected organization (University of Phoenix, 2013). Selected Business The selected company is Rainbow Distributors. It is a general merchandise distribution company. The company will offer general merchandising items that are not found in the grocery section of a store. The company will offer a wide variety of products that include items such as candles, beauty products, plastic cutlery and tablecloths, batteries, and aluminum roasting...
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...Critical Thinking Memorandum PHL/320 June 13, 2016 Critical Thinking Memorandum This document will explain critical thinking. An example will be provided from personal experience regarding application of critical thinking in business decisions. Other points in this paper will cover importance, benefits regarding the example provided and how they relate. Before the conclusion is stated the last point in this paper will cover how critical thinking is used in my current position. Critical Thinking Explained Critical thinking is the introspectively and orderly method of cleverly and vigorously applying, synthesizing, analyzing, conceptualizing, and classifying information collected from, or produced by, reasoning, experience, observation, reflection, or communication, as a compendium to action and belief. In its ideal form, it is based on global intellectual principles that go beyond the matter of which a thing is formed: accuracy, clarity, consistency, precision, sound evidence, relevance, depth, good reasons, fairness, and breadth. Critical thinking also involves the exploration of these elements and or structures of understanding in all purpose, assumptions, concepts, problems, or question-at-issue, concepts, reasoning leading to conclusions, empirical grounding, consequences and implications, objections from alternative viewpoints; and frame of reference. Critical thinking is being proactive to different issues, purposes, and subject matter in which it is...
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...Strategic Plan, Part I: Conceptualizing a Business Strategic Plan, Part I: Conceptualizing a Business This paper will discuss the business chosen for the assignment. A mission statement will be developed, setting the business apart from others in the same or similar market. The vision statement will also made, discussing the direction the business wants to take in the future. Other topics such as, principles or values will be discussed. Concluding the paper will analyze the mission and vision statement, and values in guiding the business in a strategic direction. Followed by an evaluation of customers need in giving the competitive advantages. Mission Statement Fortune Mobility Solutions is a mining corporation in hopes of becoming successful in the mining industry. The corporation mission is to mine resources for customers needing it for building material. Our goal is to find and mine the best material that will reach our customers high criteria and needs. We are based highly around our customers and the resources we mine. Fortune Mobility Solutions sees everyone in the corporation, from management, to employees, and customers as family. We keep our values as a family and take the time to get to know our customer. We want to be able to provide our customer the best material we can offer. The love of finding materials to be used and turned into something wonderful such as, buildings, tools, transportations, and more. Here at the Fortune Mobility Solutions, we mine...
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...Strategic Plan, Part I: Conceptualizing a Business Adam Baalaer BUS 475 November 7, 2011 Hal J. Wilkins Strategic Plan, Part I: Conceptualizing a Business Many night-clubs, bars, and restaurants open weekly all over the country, but the key to success for these businesses is developing a key strategic plan. A key strategic plan needs to have a successful vision, mission, and key values that will support the strategic business plan. The business that has been chosen for this paper is opening a new pub and restaurant. In order for this restaurant to successfully open, a business plan, vision, and mission statement supporting strong values needs to be established, and this will all be discussed in this paper. The Thirsty Hunger is a new pub that will be open to the public offering more than 50 draft beer selections on draught and a great variety of food. The Thirsty Hunger would have a restaurant on one side, allowing underage to dine with their families and enjoy dining in a positive atmosphere. The other side of the pub and restaurant would have a sports bar theme with many large screen televisions supporting all televised sports. Thirsty Hunger will not have a divider between the sports bar and restaurant so the positive energy in the room can be experienced by all of the customers. The customers will range from families looking for a restaurant that offers a great food and environment experience, to individuals consuming cocktails or beers wanting to enjoy watching their...
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...Strategic Plan, Part I: Conceptualizing a Business BUS/475 Strategic Plan, Part I: Conceptualizing a Business A successful strategic plan must be based on the company's mission, vision, and values. The purpose of this paper is to define a selected business, products, services, and customers by creating a mission statement. In addition, this paper contains a vision for the organization that demonstrate the expected future for the business, and it will define the company values considering important topics such as culture, social responsibility, and ethics. It will also analyze how the vision, mission, and values guide the company's strategic direction. Finally, it will evaluate how the company address customers needs and how competitive advantage will be achieved. The name of the company is Bella Boutique. Bella Boutique is a trendy fashion and accessory boutique. Bella, which means "beautiful" in Spanish, defines the concept of the boutique. Bella Boutique will carry a wide variety of contemporary clothing, accessories, shoes, and make up. Bella Boutique also offers free personal style advice, which includes and detail style assessment based on body type, skin color, style, and personality of the customer. The target customers of Bella Boutique are young adult women, including college, professional, modern girls. These girls enjoy shopping in a fun environment that offers trendy and affordable fashions with a superior personalized service. Bella Boutique will stand out...
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...Running Head: Strategic Plan, Part I: Conceptualizing a Business Strategic Plan, Part I: Conceptualizing a Business Name BUS/475 Teacher Name March 28, 2011 Introduction Mission, vision, and value statements are critical factors that act as guiding principles for an organization’s strategic initiatives. Organizations build their corporate, business, and tactical strategies and objectives. The given paper is a descriptive analysis of mission and vision of Ace Gym, and how these statements help Ace to differentiate itself from its competitors. In addition to that, the paper also discusses about Ace’s values, which are governed by its mission and vision statements, and how these values inherently guides the company’s strategic directions, which in turn will help the company to satisfy its stakeholders, increase profitability, and differentiate itself from competitors. Analysis The business plan is to develop an online Gym, named as Ace Gym. This Internet business will provide value added services to its customers, by charging them one dollar a month to get daily fitness tips tailored to their needs. It will include a trainer who will interact with the customers, gather their health related data, and prepare a health schedule for them. The trainer will also monitor their diet and exercise schedule by using an automatic attendance system. Mission Statement · Industry: Online Service Industry --- Specialization: IT and Health · Product: None · Service: Health...
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...Conceptualizing a Business David Smith BUS/475 July 2, 2012 Conceptualizing a Business The food services industry has always been of interest to me and my family. We enjoy cooking, and have wanted to start our own restaurant for many years. We live in a small southern town where high school and college sports are very important to everyone. The idea for our restaurant is a family friendly place that lends itself to socializing and great food. The atmosphere is festive and inviting to all that enter the doors of “DIG DADDY’S GRILL”. The restaurant will cater to every small town and college student from the general area, and their families. Big Daddy’s can be described as a grill, but in reality will be a full scale restaurant that specializes in a variety of food. The food served will be the highest quality and service will match the quality of the food. The menu will provide a variety of food items including tail gating favorites; buffalo hot wings, smoked pork and chicken, ribs, fried chicken, and burgers. Big Daddy’s will also offer a catering service to the local area, and provide the same quality food that is served at the restaurant, but on a larger scale. The Big Daddy’s mission statement; To provide our customers the best quality food and service imaginable at an affordable price that will keep you and your family and friends satisfied and wanting to return to Big Daddy’s for more. Big Daddy’s is dedicated to providing our customers with the best...
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...Strategic Plan, Part I: Conceptualizing a Business Jennifer Rodenhi BUS/425 9-12-11 Al R. Pangelinan Strategic Plan, Part I: Conceptualizing a Business Phoenix Greeting Cards was a long time dream of owners Jennifer Rodenhi and Janay Hood. The two business majors from met at the University of Phoenix and both had a strong liking for beautifully made greeting cards. The two graduates wants to create a business that would be set apart from Hallmark, Papyrus, and other notorious greeting card companies so the girls set out to start a new age company to suit the needs of every day greetings. The following paper will discuss the mission statement, which Phoenix Greeting Cards works by as well as a vision of what Phoenix Greeting Cards is striving to become in the future. Next guiding principles and values will be discussed, followed by an analysis of how the vision, mission, and values will guide Phoenix Greeting Cards strategic direction. The paper will end with an evaluation of how Phoenix Greeting Cards address customer needs and a critique how the business can achieve competitive advantage (University of Phoenix, 2010) Mission Statement Mission Statement: Phoenix Greeting Cards card mission is to make sure that every customer is treated equally, and is completely pleased with their purchase. The employees at Phoenix Greeting Cards will support the companies’ mission by delivering superior customer service through recruiting, training, and assisting customers...
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...Conclusion for first part conceptualizing a business This paper has discussed Allstate Insurance Company’s products and customers by defining the mission statement. The author has explained the vision of Allstate Insurance Company that clearly represents the future of the company. The paper described three guiding principles of the company including culture, social responsibility, and ethics. This paper explained the importance of vision, mission, and values that help guide Allstate’s strategic vision. The author evaluated how the Allstate customer needs are addressed and how competitive advantage is achieved with an example. Intro for second part This paper will analyze seven external and internal forces along with trends. The paper will evaluate how well Allstate Insurance Company adjusts to change and examine the supply chain operations of the insurance company. This paper will identify major issues Allstate has faced based on the author’s analysis. The paper will create a hypothesis surrounding each issue and research questions to use for conducting a study. The author will pinpoint circumstances; surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of importance for each classification. Conclusion This paper has analyzed seven external and internal forces along with trends. The paper has evaluated how well Allstate Insurance Company adjusts to change and examined the supply chain operations...
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...Strategic Plan, Part I: Conceptualizing a Business University of Phoenix BUS/475 Heike Soeffker-Culicerto Strategic Plan, Part I: Conceptualizing a Business This week’s assignment is about explain the importance of Mr. D’s Cyber Café by creating the business’s vision, mission, and values. These steps will help to determine the strategic direction of the business. In this paper I will define my business, products, services, and customers by developing a mission statement. I will create a vision for this business that clearly demonstrates my decision on what I want my business to become in the future. I will define my guiding principles of my business by considering the topics of culture, social responsibility, and ethics. I will analyze how the vision, mission, and values that guide my business’s strategic direction. I will evaluate how the business addresses customers’ needs and critique how they achieve competitive advantage. Mission and Vision Statement Mr. D’s Cyber Café, unlike similar café’s, will provide a unique atmosphere for communication and entertainment though the use of high speed Internet. Mr. D’s Cyber Café is the answer to the public’s demand for easy access for communication and large volume of information found on the Internet, affordable cost for entertainment and in such a way that will not leave them socially, economically, or politically isolated. Mr. D’s Cyber Café is to provide the community with a safe, social, educational, and entertaining atmosphere...
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...Strategic Plan Part I: Conceptualizing a Business Danielle Jones BUS/475 June 15, 2011 Professor Kwadwo Ofori-Brobbey Conceptualizing a Business In today’s dynamic business environment, organizations have to develop strategic plans to gain a competitive advantage. Planning is a vital function of running a successful business and must coincide with an organization’s mission, vision, and values. Each of these components reveals the nature of an organization, its intention, long-term goals, and logic for its actions. More important, these components establish the framework, which plot the course of an organizations future. The purpose of this paper is to give the reader an informed view of the important role these components play when formulating a strategic plan. This paper will illustrate this point by creating a vision, mission, and values for Jones Day Spa a fictitious organization. Furthermore, this present work is intended to meet the following objectives: • Provide a company overview including the vision, mission, and values • Analyze how the vision, mission, and values guide the organization’s strategic direction • Evaluate how the organization addresses customer needs and critique how they achieve a competitive advantage Jones Day Spa Vision, Mission and Values Vision Jones Day Spa (JDA) ultimate objective is to become the preferred spa of choice customers go to enhance their natural beauty. We strive to create a serene...
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...Conceptualizing a business Roneika Stewart BUS/475 October 18, 2011 Kwadwo Ofori-Brobbery Conceptualizing a Business The Union Pacific Railroads is one of the most leading transportation companies across the United States. The railroad provides service in Mexico. The railroad covers 23 states in the western two-thirds of the country and serves many of the fastest growing U.S population and providing a safe mode of freight transportation (Union Pacific, 2011). Union Pacific franchise provides strong pricing opportunity, dependable service, and shareholders with higher return. This paper defines the Union Pacific Railroad service, states the company’s mission statement, values, and address customer needs. Mission Statement According to Union Pacific Railroad (2011), “Men and women are dedicated to serve, the Union pacific works together for the good of our customers, shareholders, and one another; our commitment defines us and drives the economic strengths of our company and our country. Union Pacific’s vision represents the experience for people who the company inspired. The vision also connects the importance of rail transportation to America’s economy, acknowledge the generation prior to us and promise for the generation that will follow. ” The Union Pacific strives to build America. The Union Pacific Railroad transport freight across the western part of the United States by rail. The railroad service has been in high demand for many years and years to follow. Therefore...
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