Conceptualizing a Business
The idea of an assisted living facility always has been a dream. A servant’s heart is one of the key fundamentals for this project, along with a desire to provide care, hospitality, and dignity. Because I am a Louisiana girl, raised in a small town, those values were instilled and have become second nature. A clear description of Philao Living, its consumer, and vision are provided, along with future goals determined. Additionally, culture, social responsibility, and ethical standards are defined.
Mission, Vision, and Values Philao Living is a nonprofit organization, committed to healthy living, and spiritual values. Our goal is to provide a safe, loving, and quality environment to greater Houston and its surrounding area for those 55 and up, ambulatory, or non. These objectives include health care options for diverse situations and a commitment to maintain social, legal, financial, medical and environmental stability. The values preserved by Philao are devotion to quality and cost-effective care, while involving family, physicians, patients, and caregivers to complete this mission. This organization is committed to employee and family education on disease and other helpful areas such as, meal planning, exercise, etc. The commitment to holistic health care that provides dignity, social, psychological, intellectual, and spiritual well-being is our focus and goal. Additionally, every individual should feel a continued sense of independence with a choice of care and lifestyle. There is a commitment to privacy that is held in unlimited regard for both employee, and tenant as well. Our expectation of every relationship is inclusive of fairness, integrity, and respect at any cost.
The vision of the organization is to provide Houston and its surrounding areas with elite assisted living services. Philao creates a family atmosphere for every individual in our home away from home. Our goal is that everyone that enters this facility has a sense of value including tenants, family members, or staff. We offer over 10 years of experience to the community in quality care and strive to promote healthy living for years to come. The goals for the community are to strengthen family values, through the integration of the mission statement and strategic plans providing a cohesive environment within these walls, and as assistance in any caregiving situation.
Strategic Direction
The organizational strategic direction provides an action plan to achieve goals encompassed in the mission statement. This focus ensures principles and philosophies of the organization are carried out, and launch us into complete success. The mission, vision, and values exemplify set standards, and care procedures for clients, staff, and management guidance, along with the strategic plan. Objectives laid out in the strategic plan assist in the decision planning and focus the organization on how to achieve the desired outcome. The long-term goals of the business include facilities in outlying areas as well as three other sites that are Austin, Dallas, and San Antonio. Additionally, sister communities in Louisiana are desired, and plans for such communities are as well in the making. Each site must include the same state-of-the-art provisions for clientele, and the appropriate staffing to compete in today’s economic, and social environments.
Cultural, Social, and Ethical Responsibility
Culture, social, and ethical responsibility of the organization are extremely important. The privacy of every individual is covered under HIPPA guidelines, and this protection is ensured by each staff member through this compliance. Realizing every need of the consumer is different, the provision of every need is accommodated. The facility offers independent living, personal assisted services, along with skilled, and long-term care. Benefits such as meals, activities, free transportation, housekeeping, and a full staff of on-site physicians, and nurses are available. Additionally, there is a full service library, and opportunities for client participation in volunteering for many facility events.
Ethical practices and beliefs include safeguard against abuse or fraud as well as safe hiring practices. Honesty is also essential, and to ensure these guidelines are contract agreements, care expectations, and strict quality assurance assessments. A full background check for employees as well as tenants is done to ensure the safety of all. Philao adheres to all state and federal guidelines that govern elder care to ensure each individual is cared for properly and with respect (Mascio, 2010).
Competitive Advantage
Although Philao Living is in its initial stages, its competitive edge is certainly a cut above in the industry. The pride of exceptional personal attention for every individual through our three to five ratio, along with a full staff of physicians, nurses, hair studio, nail salon, library, club room, exercise facility, golf course, swimming pool, etc. stand alone in quality living. An additional service for Alzheimer patients is also available with comprehensive social, mental, and meditative assistance. Consumer loyalty has been acknowledged from inception because of such care and has already begun throughout the area with the best marketing, word of mouth. High security is always on alert, with a staff of around the clock monitoring, and law enforcement agency on property. Concierge service is also available for every need as well as event planners for parties, weddings, anniversaries, or whatever the need. Competitive and cost-effective rates are also a priority, along with on premise pharmacy care and delivery. Each of these services and complete details for touring or application may be obtained on our website at www.philaoliving.org.
Conclusion
Service with a smile, nutritional values, fee structures, privacy, independence, safety, fun, and quality care are core values of Philao Living. Without these qualities there would not be a need for existence. Providing luxury living for the elderly that are ambulatory or need assistance, along with creating a safe environment for Alzheimer needs is a pleasure and goal as we exceed expectations. Though the goals of such an organization are focused the need to stay competitive is a necessity. Through its strategic planning, technology, and industry trends observation, empowerment over the average facility in the industry is projected. Additionally, the standards of cultural values, social responsibility, and ethical principles that are upheld within the organization are as well crucial to its success. Philao Living is committed to the successful and uncompromised outcome of its clientele, delivering quality healthcare options for every situation. This commitment to maintain social, legal, financial, medical, and environmental stability for the elderly of today’s society is our goal.

Reference:
Mascio, B. (2010). The Health and Elder Care Corporate Social Responsibility and Code of Ethics. Retrieved from http://eldercareabcblog.com/the-health-and-elder-care-corporate-social-responsibility-and-code-of-ethics/