...Assessment Portfolio MPU3363 Entrepreneurship Year | 2014 | Exam Sitting | August 2014 | INSTRUCTIONS: In this module, you will be assessed throughout the subject by using different elements of work. To pass the subject, you must have an overall mark of 50%. The table below is an overview of the subject assessment: Assessment | Marks | Due Date | Test | 15% | Week 3 | Assignment (Group) | 10% | Week 5 | Presentation (Group) | 15% | Week 6 | Participation | 10% | Throughout the semester | Final Examination | 50% | August 2014 | Assessment Portfolio MPU3363 Entrepreneurship Test (15%) Students have to complete the test as part of the subject assessment. The test covers the topics of: a) Foundations of Entrepreneurship b) Strategic Management c) Forms of Business Ownership and Franchising There are 3 subjective questions in the test. The total score for the test is 15%. The duration of the test is 90 minutes. Assessment Portfolio MPU3363 Entrepreneurship Regulations of Assignment A. Late Submission * A 10% deduction per day of total coursework marks (excluding weekends and public holidays). * Late submission after 5 days of the due date results in an automatic 0% for coursework. The student will be barred from the final examination. B. Deliverables The assignment should contain proper in-text citations. You are required to use the Harvard...
Words: 909 - Pages: 4
...Conducting a SWOT Analysis BUS 475 May 5,2014 Conducting a SWOT Analysis When beginning a new business, there are several factors need to be taken in account however, one of the most important factors is conducting a SWOT analysis. SWOT is an acronym that stands Strengths, Weaknesses, Opportunities and Threats. “A SWOT analysis is an organized list of your business’s strengths, weaknesses, opportunities and threats. (Berry, 2014) Strengths and weaknesses represent the internal factors of the company while opportunities and threats represent the external factors. In the following a SWOT analysis will be conducted on a new proposed messenger company Metro Express. The analysis will be a part of initial planning process and determine what is unique about the company in addition to what is needed to sustain the business and meet mission and vision statements. Introduction Metro Express is messenger company that focuses on small and mid-sized businesses that need errands ran for them and we would provide the service. Metro Express will provide a different number of services that range from picking and delivering packages, relocating offices and removal office equipment. Our customers that experience the everyday stress of running a business will experience that our services will give them one less task to worry about. Requirements for Starting the Company In order for Metro Express to get started, there are some requirements that must be met. The first thing...
Words: 1436 - Pages: 6
...Business Analysis - Part 1 In this paper I am taking on the role as a mutual fund manager making a decision on if to invest funds into Bank of America (BoA). Over the next three weeks I will conduct an extensive business analysis on BoA and this paper is part one of three of the complete analysis. Part one of the business analysis of BoA consists of a SWOT analysis and my point of view in regard to which part of this analysis is the deciding factor for me to invest in this company or not. In addition all internal and external stakeholders will be identified and their want and needs described. An explanation of how BoA is fulfilling the different needs of the different stakeholders will be the last section of part one in this business analysis. SWOT analysis of Bank of America “Bank of America is one of the world’s largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations. It is the largest bank holding company in the United States, by assets, and the second largest bank by market capitalization. The company serves clients in more than 150 countries and has a relationship with 99% of the U.S. Fortune 500 companies and 83% of the Fortune Global 500.” (MBA lectures, 2010) A SWOT analysis is defined as: “SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. By definition, Strengths (S) and Weaknesses (W) are considered to be internal factors over which you have some measure of control. Also...
Words: 1238 - Pages: 5
...Contents Introduction of the Alphabet Games 2 The four forces for change may impact upon Alphabet Games 2 Political factor 2 Economic factor 2 Social culture factor 3 Technological factor 3 The SWOT analysis for the Alphabet Games 3 Strength 4 Weakness 4 Opportunities 4 Threats 4 A set of guidelines to conduct an Effective SWOT Analysis 6 Step 1 6 Step 2 6 References 7 Introduction of the Alphabet Games Alphabet Games is the game company which is providing the software and games apps. Alphabet Games is established in 2001 at Scotland. The company began three friends pursing a passion for the software development has grown into multi- million pound nosiness at the cutting edge of the games development market. The rented office that housed three students has been replaced by a custom built facility that houses research development and production which ranks alongside any of its comparable competitors. This report is going to claim about the PEST analysis and SWOT analysis of the Alphabet Games according to the case. Firstly, PEST analysis will be claim as follow. The four forces for change may impact upon Alphabet Games The four forces for change may impact upon the Alphabet Games in the fact of PEST analysis. PEST means that the Political factors, Economic factors, Social culture factors and Technological factors of a country which is the target market of the company. Political factor Political factor of a country means that the law, rule and regulation of...
Words: 1665 - Pages: 7
...that not only promotes the above but also one that motivates the employee to obtain career advancement. When an employee does not have opportunities for advancement his or her motivation will decline. In an expert culture this includes varied and groundbreaking work, high emphasis on specialist expertise, people encouraged to express opinions, innovative, creative atmosphere, control work schedule and organization, and a dynamic and changing environment. When one works for a company that shares the same values of right of expression and creativity the environment will be better and hence higher productivity will result. SWOT Analysis The internal and external environments of the organization are essential to conducting a strengths, weaknesses, opportunities, and threats (SWOT) analysis. First conduct an external analysis...
Words: 438 - Pages: 2
...Strategic Management Analysis Tools BUSI/600 – Business Research Methods October 14th, 2011 Abstract In this paper the author has decided to conduct an in-depth analysis on the strategic management analysis tools. In this paper the author will speak on several types of analysis tools and distinguish how each has a distinguishing role in the organizations planning process. In this literature review, the author will cover the SWOT Analysis, the PEST Analysis, the Value Chain Analysis, Porter’ Five Model, Four Corner’s Analysis, Boston Consulting Group Growth-Share Matrix, General Electric Matrix, and the Strategic Early Warning Systems. Hopefully, after the completion of this review the readers will have a clear understanding of how each of the analysis operate and can be applied to any organization or group. SWOT Analysis The SWOT Analysis is a technique that was developed by Albert Humphrey, who was in charge of a research project in the 1960’s and 1970’s at Stanford University using data from many organizations over the world. The ultimate goal of the study was to reveal why corporate planning was failing. After the results were formulated, Humphrey could identify many areas of concern and the tools Humphrey needed to investigate each of these areas were called a SOFT analysis (Ghazinoory, Zadeh & Memariani, 2007). Humphrey and the team used the categories “What is good in the present is Satisfactory, good in the future is...
Words: 5434 - Pages: 22
...Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis is a business management tool used to evaluate an organization’s strength’s, weaknesses, opportunities, and threats. The tool is used to produce a model that can serve to provide direction in the development, formulation, and evaluation of project management plans. Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis is an important step in the planing process that is often undervalued and omitted in constructing the project management plan. This basic management tool is straightforward and easy to use. Basically, factors are divided into internal and external issues. Based on the analysis of the information provided by the model, project management can better decide if the information gathered is something that will assist in accomplishing its objectives. Conversely, Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis can also identify potential obstacles to success, as well as faults in the plan that must be addressed, controlled, or eliminated if the desired results are to be achieved. In order for the Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis to be effective, project management must do more than simply identify the strengths, weaknesses, opportunities, and threats involved. Risk management demands that it is necessary to avoid, eliminate, or at the very least, minimize identified weaknesses and threats. Weaknesses should be closely scrutinized in order to determine...
Words: 2275 - Pages: 10
...5 secondary sources of data which includes textbooks, research papers, and tertiary sources such as organizations websites and online papers. It is very good to provide examples and application on organization to better illustrate your answer and argument. It is essential you conduct literature review correctly applying the right referencing system. It is also essential to produce this work individually and not engage in any act of plagiarism. Students who are involved in plagiarism will score a zero. What is meant by SWOT analysis? Describe the elements of SWOT analysis. Is SWOT analysis qualitative or Quantitative? Could it be conducted both quantitatively and qualitatively? What are the limits to its effectiveness? Write a report answering the above mentioned questions and conducting a literature review on the following topic clarifying the meaning, the nature, the advantages and disadvantages of SWOT analysis. You could review and site certain organizations have applied SWOT analysis in their strategic decision approaches and examine the application of this methodology on the organization internally and externally. Apparently there is some kind of literature about the SWOT analysis, you need to review it or you can send it to me and I’ll review and abstract the guidelines and key answers. Anyway, now to answer the above question is quite easy as it’s purely theoretic and real life an example is preferable rather than essential. If it’s a repot...
Words: 534 - Pages: 3
...Brittany Hodges BUS/210 08/25/2013 SWOT Analysis When an entrepreneur has an idea for a new product and wants to go from idea to profit from the product, there is a long process involved and creating a business plan is the best first step to take. Once the business plan has been compiled, a SWOT analysis can be used to determine how well the plan will work and the company will succeed. A SWOT analysis is a way of breaking down a company’s strengths, weaknesses, opportunities, and threats. It considers both the external and internal environments of the business plan and company. There are many benefits in conducting a SWOT analysis because it is a way to provide a low-cost, very easy way of accessing the company’s current and future position. It helps to provide information that can be vital in creating marketing and business plans, as well as making executive goals. It lets you know how the company is currently doing, and what it needs to doing to have a bright future. When a SWOT analysis is being conducted, you will be examining the company’s strengths, weaknesses, opportunities, and threats from the point of view from the consumer, and if you are unable to view the issues that way, you may want ask customers their opinion or even conduct surveys. Next you have to be able to separate external issues from internal issues, because the internal issues include the strengths and weaknesses; and the opportunities and threats are part of the external issues. The best...
Words: 809 - Pages: 4
...employees with career changes and talent growth and advancement, as well and outsourcing and consulting services to some of the most well-known large corporations (Adecco, Group, 2013). According to the company’s 2013 financial report, their revenue declined 5% to 19,503 EUR and decreased by 2% in constant currency due to a decline in temporary staffing volume (Adecco, 2014, p. 47). The temporary staffing decline also led to gross profits to decrease by 3% of all 13 segments. Operation strategies are actions that the corporate set to remain competitive in the industry and build brand equity; therefore, Adecco Group’s strategy wants to work alongside associates and clients through every phase of the life cycle. In addition, the Adecco Group conduct audits to make sure each segment are operating efficiently to remain on track through all growth segments and markets while practicing s stringent cost management technique, the Economic Value Added (EVA) concept (Adecco Group, 2014). The overall technique is geared toward improving the company and to ensure profitability on the market. The EVA allows Adecco Group to remain a pillar during business transactions and daily operations; the EVA also helps the company adhere to their corporate responsibility rules, pricing and costs and promote opportunities throughout the...
Words: 1443 - Pages: 6
...Title: Creating Premium Select David Clark University Of Phoenix BUS/210 - FOUNDATIONS OF BUSINESS SWOT Analysis Business Plan I have created a business were there is an opportunity for any person from no through little experience. The business would be called Premium Select. In Premium Select we seek out a group of people who are looking for an opportunity to grow. We select individuals who take their work seriously and completing their task in a corporate and professional manner. To build this business, we would need to start different departments so that the company would be able to function and to compete with other companies. The different departments that I would have would be Payroll, Finance, Human Resource, and Accounting. The Payroll department would make sure that each employee of the company would be getting their salary correctly and on time. They would also seek out employee’s attendance, which includes sick, vacation, and personal days. The Finance department would make sure the company would be budgeting correctly and keeping track of all outside bills that would need the company to be more efficient. This includes things such as Internet, Computers, Food, etc. The Human Resource department would seek out other employees and select a group of people that are the right fit for the company to make sure the employee would be a benefit to the company. Human Resources would also look out for the employees to make sure they have policies that need to followed so...
Words: 1057 - Pages: 5
...Module 3 Assignment Social Media Marketing Plan Click Link Below To Buy: http://hwcampus.com/shop/module-3-assignment-social-media/ 1. Review the AERN websites and conduct a SWOT analysis. 1. An example is attached below. 2. State the objectives of the social media plan 1. This should be no longer than a paragraph. 2. The objectives should include SMART goals that are measurable The Alabama Entrepreneurial Research Network: http://aern.cba.ua.edu/about/index.html http://aern.cba.ua.edu/about/brochure.pdf Social Media Marketing Plan Assignment One Open a new Word document, set the font to Times New Roman11pt, the line spacing to double, and the margins 1 inch, and save the document as Your Name_m3 (e.g. BearBryant_m3). In this document please complete the following: • Review the AERN websites and conduct a SWOT analysis. o An example is listed below. • State the objectives of the social media plan o This should be no longer than a paragraph. o The objectives should include SMART goals that are measurable. Example: Benjamin Moore’s SWOT Analysis (p. 38) Strengths: • Loyal customers • High brand equity • Unsolicited testimonials from design community • Quality products • High levels of earned media in traditional media outlets Weaknesses: • Price premium • Limited media budget Opportunities: • Social media as a cost-efficient channel • Do-it-yourself mentality combined with fear of choosing the wrong color in end consumers ...
Words: 260 - Pages: 2
...Options From an External-Internal Analysis TOWS Analysis is a variant of the classic business tool, SWOT Analysis. TOWS and SWOT are acronyms for different arrangements of the words Strengths, Weaknesses, Opportunities and Threats. By analyzing the external environment (threats and opportunities), and your internal environment (weaknesses and strengths), you can use these techniques to think about the strategy of your whole organization, a department or a team. You can also use them to think about a process, a marketing campaign, or even your own skills and experience. Our article on SWOT Analysis helps you perform a thorough SWOT/TOWS Analysis. At a practical level, the only difference between TOWS and SWOT is that TOWS emphasizes the external environment whilst SWOT emphasizes the internal environment. In both cases, this analysis results in a SWOT (or TOWS) Matrix like the one shown below: Strengths | Weaknesses | Opportunities | Threats | In this article, we look at how you can extend your use of SWOT and TOWS to think in detail about the strategic options open to you. While this approach can be used just as well with SWOT as TOWS, it's most often associated with TOWS. Identifying Strategic Options Mind Tools on Strategy: SWOT Analysis TOWS Analysis PEST Analysis Core Competence Analysis Value Chain Analysis Porter's Five Forces Porter's Generic Strategies Bowman's Strategy Clock Scenario Analysis SWOT or TOWS analysis helps you get a better understanding...
Words: 2708 - Pages: 11
...Module 3 Assignment Social Media Marketing Plan Click Link Below To Buy: http://hwcampus.com/shop/module-3-assignment-social-media/ 1. Review the AERN websites and conduct a SWOT analysis. 1. An example is attached below. 2. State the objectives of the social media plan 1. This should be no longer than a paragraph. 2. The objectives should include SMART goals that are measurable The Alabama Entrepreneurial Research Network: http://aern.cba.ua.edu/about/index.html http://aern.cba.ua.edu/about/brochure.pdf Social Media Marketing Plan Assignment One Open a new Word document, set the font to Times New Roman11pt, the line spacing to double, and the margins 1 inch, and save the document as Your Name_m3 (e.g. BearBryant_m3). In this document please complete the following: • Review the AERN websites and conduct a SWOT analysis. o An example is listed below. • State the objectives of the social media plan o This should be no longer than a paragraph. o The objectives should include SMART goals that are measurable. Example: Benjamin Moore’s SWOT Analysis (p. 38) Strengths: • Loyal customers • High brand equity • Unsolicited testimonials from design community • Quality products • High levels of earned media in traditional media outlets Weaknesses: • Price premium • Limited media budget Opportunities: • Social media as a cost-efficient channel • Do-it-yourself mentality combined with fear of choosing the wrong color in end consumers ...
Words: 260 - Pages: 2
...WHAT IS SWOT ANALYSIS? SWOT analysis (alternately SWOT Matrix) is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in abusiness venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500companies. Setting the objective should be done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization. Strengths: characteristics of the business, or project team that give it an advantage over others Weaknesses (or Limitations): are characteristics that place the team at a disadvantage relative to others Opportunities: external chances to improve performance (e.g. make greater profits) in the environment Threats: external elements in the environment that could cause trouble for the business or project Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. First, the decision makers have to determine whether the objective is attainable, given the SWOTs. If the objective is NOT attainable a different objective must...
Words: 3058 - Pages: 13
