... | |Date of Submission | | |ASSESSOR DETAILS | |Assessor’s Name | | |Assessment Site |Angad Australian Institute of Technology, (AAIT) | ‘BRAAAP’ REPORT Table of Contents 1. Executive Summary 3 2. Products and Services 3 Market summary 3 Market performance analysis 3 Organisational policies and procedures 3 PEST analysis 3 SWOT analysis 3 Market data (forecast – graphs and...
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...Video Analysis: CanGo Weeks 3&4 Video Analysis: CanGo Weeks 3&4 Consolidated Consultants Martin Donohue Laura Guzman Malvin Henry Yvette Feliciano-Rodriguez Ryan Haryanto BUSN460 Senior Project DeVry University Professor Mozinski 3/31/2013 Introduction CanGo is an up and coming successful online organization, with much to consider in order improving its current processes. There are various problems within CanGo that are limiting the continued success that the company desires. CanGo must analyze what is in place currently with their technology, customer service process, marketing, etc. CanGo lacks discipline and leadership with successfully planning for the implementation of new projects and the ability to see them through. Much research must and should be conducted in order to identify how to proceed and what is necessary to obtain the proper results. 1. CanGo lacks results * This can be referred to as problem recognition. Why is it that customers are not buying a particular product? Why are there a high percentage of customers who do not complete their orders? Does this have to do with the way the product is being presented, or does their decision have to do with personal issues? A way to recognize these issues would be to conduct surveys. a. Recommendation- Know who your target market is so that you won’t advertise and sell the product to the wrong audience. CanGo should conduct a survey so that it may identify who our target market...
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...Options From an External-Internal Analysis TOWS Analysis is a variant of the classic business tool, SWOT Analysis. TOWS and SWOT are acronyms for different arrangements of the words Strengths, Weaknesses, Opportunities and Threats. By analyzing the external environment (threats and opportunities), and your internal environment (weaknesses and strengths), you can use these techniques to think about the strategy of your whole organization, a department or a team. You can also use them to think about a process, a marketing campaign, or even your own skills and experience. Our article on SWOT Analysis helps you perform a thorough SWOT/TOWS Analysis. At a practical level, the only difference between TOWS and SWOT is that TOWS emphasizes the external environment whilst SWOT emphasizes the internal environment. In both cases, this analysis results in a SWOT (or TOWS) Matrix like the one shown below: Strengths | Weaknesses | Opportunities | Threats | In this article, we look at how you can extend your use of SWOT and TOWS to think in detail about the strategic options open to you. While this approach can be used just as well with SWOT as TOWS, it's most often associated with TOWS. Identifying Strategic Options Mind Tools on Strategy: SWOT Analysis TOWS Analysis PEST Analysis Core Competence Analysis Value Chain Analysis Porter's Five Forces Porter's Generic Strategies Bowman's Strategy Clock Scenario Analysis SWOT or TOWS analysis helps you get a better understanding...
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...in the industry, while utilizing its strength? Since P&G is the market leader and have majority of the market share, they should continue focus more on product Research and Development in order to produce more innovative and new products that suit the current needs of customers. Besides, market research also important to them to make sure their products will best suit customer’s preference. By identifies their main competitor’s strength and weakness to develop distinctive strategy to market their products. Merger and acquisition also the strategies that they should implement to reduce their production cost and build up the sales network. Acquisition enable them better capture their target market share with little efforts. Forward integration and backward integration can benefit P&G to produce high quality at little costs. Besides, internal assessment should not be avoided to better understand their strength and weakness to produce differentiated products. They should identify their Resource-based view to produce high quality products at reduced costs. 2. How can the company optimally manage its weaknesses while avoiding potential threats imposed by competitors and/or the industry? P&G’s 2010 regional revenues in Latin America, Middle East and Africa have only 9%. They should really focus on marketing strategies to grab the market share. Before grab the market share, they should conduct customer analysis to identify targeted customer needs and preferences. By understand...
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...problem / need will your product – brand typically satisfy? Target Market A. What is the target market for your product? Utilize the appropriate segmentation approaches (demographic, psychographic, usage, benefits, and geographic) to identify the target market for your product. Also consider individual and environmental influences which may be applicable to your product (i.e., personality and lifestyle, family life-cycle, culture / subculture, social class, etc.). B. Why is the selected target market the most appropriate segment? Situational Analysis Conduct secondary data analysis for your proposed product and market. This information should provide a justification as to why your product is needed in the marketplace and why your product has a competitive advantage. You will need to thoroughly examine the forces in the environment that may affect your ability to reach your target market. A. Situational Environment i. Demand / demand trends – industry trends ii. Social and cultural environment and trends iii. Demographic environment and trends iv. Economic environment and trends v. Technological environment and trends vi. Political and legal environment and trends B. Competitive Environment (What existing products currently satisfy the same need as your product? Is there any information about these products available to help formulate your strategy?) For the fallowing parts, please conduct a research with the current and /or prospective users of the...
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...P3 Planning for Market Research for Cadbury’s New Chocolate Bar. In business it is important for companies to conduct market research in order to find out more about their costumer and to make their strategic decision. For this ask I will be exploring some of the strategies in conducting market research and conducting my own market research for a chosen product. Stages in the Market research Process: This diagram shows the stages of conducting market research. When companies conduct market research a brief is set out to the market research team so that they know what they are doing .the brief tend to be set out in broad term and will consist of clear instruction and what they company want the market researcher to do for example, how many people are eating ice cream and what is their favourite flavours. It will provide details of the organisation, and the project required – for example, to find out how customers are likely to respond to a new type of promotional activity I have created a brief for Cadbury’s new chocolate bar aimed at children. See attached document After the market research team is given the brief, the team will then decide on what resources they will need to conduct the market research. This is important because of the extent of the required research project it is important to know what they are researching the resources they need, and how they are going to do it. It is also important to be clear about the target audience that the research is...
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...1. Answer the following questions about the feasibility analysis: a. What is a feasibility analysis? When should it be conducted? i. A Feasibility analysis is the process of determining if a business is viable and is an assessment of potential business. It should be conducted before the startup of a business and if business begins to fall short in more than one area involving the four components, the business should either be dropped or rethought. b. Why is it important to conduct a feasibility analysis? i. The feasibility analysis requires both primary and secondary research and is important because it determines if a business is viable or not and whether its purposes needs to be discarded or revaluated for the success of the business entering the market. Sometimes going “back to the drawing board” is the best idea a future business owner can make. c. What are the 4 parts of a feasibility analysis? Explain each part briefly. i. The four components of the feasibility and they are as follows: 1. Product/Service Feasibility – Is the product or service desirable? Is it in demand? 2. Industry/Target Market Feasibility – Is the industry attractive in the market? Is it attractive to the target market? 3. Organizational Feasibility – Are its resources sufficient? Is the management feasible? 4. Financial Feasibility – Does the business have the total start up cash needed? Is the financial performance efficient? This is the overall financial attractiveness of the...
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...| Airpork case study report | Analysis of marketing strategy and recommendations of future growth | | Kartic Kapur | 11/1/2012 | | Executive Summary This report was commissioned to examine the factors that influenced growth of Australian pork limited’s export to Singapore from 1999 to 2001 and to analyse the effectiveness of the marketing campaign launched in May 2001. The report also intends to recommends ways to fuel further growth in future. The research draws attention to the fact that Australian pork’s product image was built by its success in Japan prior to the time period identified for analysis. This, along with its presence due to investment in pilot cold chain process led to Australia emerging as natural choice for pork imports when Nipah virus outbreak in Malaysia and Indonesia lead to the imports being banned from those countries. The advertising campaign launched in 2001 was successful in launching the Airpork brand as brand of choice for young consumers who preferred shopping in supermarkets. This campaign was also successful in dispelling the belief that frozen meat is not fresh and is unhealthier compared to fresh meat. It is recommended: * That Airpork conducts thorough analysis of potential competitors to position itself as brand of choice. * That Airpork creates strategies and advertising to target different market segments. * That CAPE conducts and audit of processes for cold chain system. Table of Contents * 1...
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...Subway in Japan Outline 2.1 Situation Analysis 2.1.1Target market analysis 2.1.2 Primary target market 2.2 SWOT Analysis 2.2.1Strengths 2.2.2 Weaknesses 2.2.3 Opportunities 2.2.4Threats 2.4 Competition Analysis 2.5 Keys to success 2.6 Macro environment analysis 2.6.1 Economy 2.6.2 Culture 2.6.3 Politics, Rules and Regulations 2.6.4 Technology 2.7 Marketing objectives 2.7.1 Financial objectives 2.8 Positioning strategy 2.9 Marketing mix strategies 2.9.1 Product strategy 2.9.2 Pricing strategy 2.9.3 Promotion strategy 2.9.4 Distribution strategy 2.1 Situation Analysis 2.1.1Target market analysis According to Hitt, Ireland and Hoskisson, market targeting plays a vital role in a firm’s effort to penetrate a new market (81). In its operation, Subways provides a wide range of fast-food products such as salads and sandwiches. Within the Japanese market, Subways intends to position itself as a healthy fast-food firm. The firm targets individual customers who have a high level of disposable income. The firm targets customers who have appreciated consumption of fast-foods. In its internationalization process, the management team conducts a comprehensive market analysis in an effort to determine the feasibility of the success. Some of the elements which the firm considers include political and economic stability. 2.1.2 Primary target market In its operation, Subways have appreciated the importance of understanding...
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...on (date) TABLE OF CONTENTS Executive Summary Section Page 1. Strategic Focus 2. The Business 3. Market Analysis 4 Products 5 Marketing 6 Research and Development 7 Production and Delivery 8 Supply Chains 9 Business Systems and Processes 10. Stakeholder Relationships and Alliances 11. Organisational and Management 12 Environmental and Social Impacts 13 Risk Factors and Regulatory Compliance 14 Corporate Governance 15 Financials 16 Application of Investment Funds 17 Strategic Action Plan 18 Plan Improvement Appendices: 1. 2. 3. Some Thoughts on Writing this Plan before We Start • Clearly identify the readers of this document. Then write the plan in a style that is easily understood by readers • Remember that this plan is a working document that has the clear purpose of initiating focussed action and generating clear and measurable results. Avoid the excessive use of descriptive adjectives to 'pad' or over-sell the plan. Flowery, highly descriptive language can cloud key issues, blur the plan's focus and slow/confuse its implementation • Keep the plan 'tight'; ensure it remains concise, balanced, clear and logical. Where possible use quantitative rather than qualitative information. Remember the KISSS approach to planning; keep it simple, short and specific. Interlink all Sections, with the Market Analysis providing a clear focus for all subsequent sections. • Focus on facts and information from credible and reputable sources...
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...CONTENTS Executive Summary Section Page 1. Strategic Focus 2. The Business 3. Market Analysis 4 Products 5 Marketing 6 Research and Development 7 Production and Delivery 8 Supply Chains 9 Business Systems and Processes 10. Stakeholder Relationships and Alliances 11. Organisational and Management 12 Environmental and Social Impacts 13 Risk Factors and Regulatory Compliance 14 Corporate Governance 15 Financials 16 Application of Investment Funds 17 Strategic Action Plan 18 Plan Improvement Appendices: 1. 2. 3. Some Thoughts on Writing this Plan before We Start • Clearly identify the readers of this document. Then write the plan in a style that is easily understood by readers • Remember that this plan is a working document that has the clear purpose of initiating focussed action and generating clear and measurable results. Avoid the excessive use of descriptive adjectives to 'pad' or over-sell the plan. Flowery, highly descriptive language can cloud key issues, blur the plan's focus and slow/confuse its implementation • Keep the plan 'tight'; ensure it remains concise, balanced, clear and logical. Where possible use quantitative rather than qualitative information. Remember the KISSS approach to planning; keep it simple, short and specific. Interlink all Sections, with the Market Analysis providing a clear focus for all subsequent sections. • Focus on facts and information from credible and...
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...MKTG300_03 Individual Project: Developing a Marketing Plan (Due 11/25) Objective One of your key responsibilities as a marketer will be to draft a marketing plan. The objective of the plan is to architect a road map for marketing strategies of a firm. The goal of this project is to offer you some valuable experience in drafting a marketing plan. Overview You have been hired as a consultant to conduct a market analysis and develop a marketing plan. Although the ultimate goal is to help your client company achieve its long-term potential, the primary emphasis of the plan should be on programs to be implemented over the next year or two. Project Composition: * Paper (Due 11/25) * Presentation (Either 11/25 or 11/27) Presentation Format: * Give a brief overview of your marketing plan. * Make sure you time your presentation to be around 10-12 minutes (12-15 slides). * Avoid crowded slides and slides where the background detracts from the ability to read the words on the slide. * Consider using appropriate visuals and/or multimedia (e.g., short clip) that can enhance the audience’s understanding and engagement. Writing Format: A minimum of 8 pages and up to 10 typed pages, double-spaced written document (Times New Roman, Font size 12). Make sure you include page numbers on the bottom right. Not following this formatting guideline is subject to point deduction. Writing Style: Strong business writing is required. Do not overlook misspelled words...
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...Needs Analysis Mary Kelly, Candace Thompson, Deidre Anderson, Brenda Bower HRM/326 October 6, 2014 Tracey Durden Needs Analysis The success of any organization is dependent upon the development of the employees and ensuring they have the skills, knowledge, and abilities to carry out the mission of the organization in a way that will achieve company goals and objectives. Target is one of the largest retail department stores, and a contributing factor to their success is developing employees. Prior to training, Target must conduct a needs analysis to determine if and what training is necessary to achieve the company’s goals and objectives. The first step is to conduct an organizational analysis to review where the organization is in regards to reaching their goals. They analyze what has been accomplished and what still needs to be accomplished to achieve the goals. From the outcome of this analysis, the organization conducts a task analysis to break down the goals into small tasks. With this information, they move on to the team analysis to see what level of skills the team possesses and what training is required to get them to the level needed to complete the necessary tasks for the organization. Organizational Analysis “Target is an upscale discounter that provides high quality, on trend merchandise at attractive prices in clean, spacious and guest-friendly stores. In addition, Target operates an online business Target.com (http://investors.target.com). Target operates...
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...CONTENTS Executive Summary Section Page 1. Strategic Focus 2. The Business 3. Market Analysis 4 Products 5 Marketing 6 Research and Development 7 Production and Delivery 8 Supply Chains 9 Business Systems and Processes 10. Stakeholder Relationships and Alliances 11. Organisational and Management 12 Environmental and Social Impacts 13 Risk Factors and Regulatory Compliance 14 Corporate Governance 15 Financials 16 Application of Investment Funds 17 Strategic Action Plan 18 Plan Improvement Appendices: 1. 2. 3. Some Thoughts on Writing this Plan before We Start • Clearly identify the readers of this document. Then write the plan in a style that is easily understood by readers • Remember that this plan is a working document that has the clear purpose of initiating focussed action and generating clear and measurable results. Avoid the excessive use of descriptive adjectives to 'pad' or over-sell the plan. Flowery, highly descriptive language can cloud key issues, blur the plan's focus and slow/confuse its implementation • Keep the plan 'tight'; ensure it remains concise, balanced, clear and logical. Where possible use quantitative rather than qualitative information. Remember the KISSS approach to planning; keep it simple, short and specific. Interlink all Sections, with the Market Analysis providing a clear focus for all subsequent sections. • Focus on facts and information from credible and...
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...Write your answer in the space provided or on a separate sheet of paper. Feel free to depict graphs, matrixes, tables and formulas. Per each correct essay you can gain up to 6 points. 1. The segmentation is a process that can be managed adopting different perspectives and methodologies. Please describe the main perspective and methodologies highlighting pros and cons. Segmentation is identification of portions of the market that are different from the other. Segmentation allows the firm to better satisfy the needs of its potential customers. Creative market segmentation strategies often afford the business organization a strategic advantage over its competition. Foreign firms often enter a domestic market by segmenting the market, uncovering an underserved niche, and then concentrating their marketing and financial resources into that niche. There are three types and two methods of segmentation. Attidunal type is based on primary research into customer attitudes. Its good side is that it insights cut across the customers and prospects. But on the other side it is soft segmentation. It’s hard to measure impact, and nearly impossible to score a customer database. Transactional type is based on purchasing patterns. For example new, growing, stable, declining, and lapsed segments. Pro side is that it’s grounded in revenue metrics. Moderately easy to measure impact. And bad side is that it’s relatively unstable – customers can shift between segments frequently. Very different...
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