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Conference Concept

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Submitted By richrain07
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Richard Pablico
Conference Concept Document

Purpose To promote the Mezzo range of imported Italian espresso that the firm has recently secured the rights to be distibuted in Australia. To secure lead sales of the companies espresso machines. To build relationships between Macville and its clients. To increase awareness of MacVille's association with the specialist espresso market.

Type
The style of the conference would be Formal, instructional, one-to-many.

Benefit The benefit of this conference to the attendees will be able to gain product knowledge which would improve their sales. To create a good relationship between the attendees and MacVille.

When, Where and Who
The conference will be held on the 26th of October 2015 Monday at Mantra South Bank, 161 Grey street, South Bank Queensland. We are hoping to attract local coffee shops to attend the certain event to give them more.

Resources The Venue will provide all the equipment needed. The facilities needed for the conference will be explained to the attendees upon entering the Conference hall. The products from Italy will be presented on the day of the conference. The speaker of the event will be the Sales Manager of MacVille. Fliers will be needed for marketing. The website needs to be updated to match the following event.

Time 5 months is sufficient time for the event to be established. The Venue will be needed to be booked 3 months before the venue The speaker of the event will need to provide a copy of the speech that he would be preaching a week before the conference.

Financials $5000 on venue and parking $10000 on catering $5000 on advertising $5000 on staff to be paid
*These numbers are just approximates. The Budget is $25,000. Accurate financial report will be made available throughout the planning stages

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