...------------------------------------------------- 3: Critically analyse the tensions and conflicts in international hospitality firms' standardisation of products and provision of consistent service quality. Hospitality firms are intensely competitive and firms tries to maintain their centre of interest on customers wants and needs to achieve their satisfaction and stand still on customer’s expectations. According to a research features of service or product are not important than the quality of service that plays a significant role for achieving higher customer satisfaction and customer loyalty (Donnelly et. al, 2006). When a customer decides to go for a lunch or dinner in a 5star hotel or a couple plans to travel and book a hotel room all they expect is quality service. There’s a level of quality in service which goes up with the grade of hotels and the expectations of customers are also attached with these standards. This image of providing low, medium and high level quality service as per customers is hospitality. There are some benchmarks for everything in hospitality industry and those are known as standardisation of products and with that comes consistent service. Market research has proved that high quality of service leads to loyal customers, attracts new customers to the service provider, creates positive mouth publicity, increased employee job satisfaction, employee dedication, increased business market share and also improves corporate image of the firm (Berry et. al, 1989)...
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...Hilton Hotel 1. What is Hilton’s core business? Hilton was one of the most internationally recognized names in the hospitality industry and lodging industry. Hilton began its operations in 1919 with the Mobley Hotel in Cisco, Texas under the guiding leadership of Conrad Hilton. In 1946, the company became public with 15 properties in 11 states. In 1946, Hilton concentrated in the domestic growth in the lodging segment and started to diversify its business into casino and vacation. As one of the largest scale hotel management companies in the world, Hilton acquired Promus Hotel Corporation, and that transaction pushed Hilton close to 1,700 properties. Nowadays, Hilton’s properties are present in 78 countries and are over 3,000 properties. The mission statement of Hilton Hotel Corporation is “To be the preeminent global hospitality company – the first choice of guests, team members, and owners alike”. Obviously, Hilton’s core business would be the leader in global hospitality company. Hilton works aggressively to gain competitive advantage over other competing hotels so as to retain its global image and reputation and be the first choice of the people travelling around the world for business or leisure. 2. Blackstone’s intention to grow the business and brands globally – After the takeover of Hilton by Blackstone group, the main intention of the group is to invest in Hilton and other brands from around the world which will help them to grow...
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...Unit 17 Learning outcome 1: know E-business in the hospitality industry Celine van Norden IEMS 2 Table of content 1.1. Introduction Page 3 1.2. Definition of E-business Page 4 1.3. Applications of E-business Page 4 1.3.1 Business to consumer 1.3.2. Business to business 1.4. Hotel Page 5/6 1.5. Restaurant Page 7/8 1.6. Nightclub Page 9/10 1.7. Contract food service provider Page 11/12 1.8. Hospitality service Page 13/14 1.9. Membership club Page 15/16 1.10. Event Page 17/18 1.11. Conclusion Page 19 1.12 Sources Page 20 1.1. Introduction This unit is about the E-business in the hospitality industry. To explain the different types of E-business in the hospitality we had to chose one hotel, restaurant, bar/nightclub, contract food service provider, hospitality service, membership club and an event. First write down the definition of each business, then choose one and give information about the company + print screen of their website and at last make a table of the business to customer and the business to business service. 1.2. Definition of E-business E-business is the administration of conducting business via the Internet. This would include the buying and selling of goods and services, along with providing technical or customer support through the Internet. e-Business is a term often used in conjunction with e-commerce, but includes services in addition...
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...The Future of Gaming Employment Kimberly Dixion DeVry University Author Note This paper was prepared for HMT 440 taught by Professor Zombas. Table of Contents Introduction………………………………………………………………………………………3 Gambling Through the Years……………………………………………………………………3 Types of Casinos…………………………………………………………………………………6 Careers in Gaming ……………………………………………………………………………….8 Conclusion……………………………………………………………………………………….10 Introduction The casino and the gaming industry has gotten to be very popular throughout the years. The fact that different states and countries are allowing gambling into their areas, means that more jobs will be popping up for the people of these areas and who are in this industry. I feel that the gambling industry will offer employment to many people for years to come. Information that needs to be considered are that casinos are be putting up in almost every state, but you also have to look at online casinos and casinos that are now on cruise ships. Between Resorts, cruises and just the casinos themselves, there are many positions that need to be filled to keep these establishments running. Gambling Through the Years There is no exact date of when gambling was started. There is record of the Chinese doing it in 2300 B.C (casino-hstory.org). There are also stories of the ancient Greeks, Queen Elizabeth and the Romans gambling in some way as well. A lot of the games that are played in recent times actually have a history of starting in Europe and China. Gaming...
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...Synopsis of Review The Great Gatsby is such a well shaped book, every point is balanced perfectly to have a highly unified ending. It doesn’t get old, always grabbing your attention. If fits every generation, making it a classic. The theme has had no real answer, having the possibility to be anything that you make it. It also ties up the American dream: being wealthy, having perfect love, and fulfillment in life. Some see the book as a spiritual failure. The background to Gatsby’s life isn’t certain even though there are many theories. The book’s narrator is compared to Joseph Conrad Marlow’s narrator in Heart of Darkness, they both dominate the novel. Marlow isn’t as involved in the storyline as much as Carraway is, but they are both used as “devices [to distance] the novelist from his fictive narrator.” Carraway differs from the other characters, one of his “ultimate strengths,” drawing us to Gatsby emphasizing the hero of the American experience. We picture Gatsby as rich, having the opportunity to experience so much more and be able to fall in love easier. Gatsby has a “Platonic conception of himself,” causing him to think he can go back to the past and get Daisy back. Gatsby works hard to fulfill his dream; he doesn’t want to face reality. “Edith Wharton told Fitzgerald that ‘to make Gatsby really great, you ought to have given us his early career.’” But having little background gives Gatsby that mysterious feel. Fitzgerald wrote a short story...
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...on their heads, and the clink kept time with their footsteps.” (Conrad, page 70) What links does man go to achieve the riches they desire? The human urge to dominate those weaker and foreign is unnerving. Colonialism of the 19th century did just that and Africa was the front runner of being colonized. Some would argue that inside every human soul, lays a savage, evil side that remains hidden and repressed by society. During times of seclusion from culture, or when cultures collide, this evil side emerges. History is full of examples of heinous acts that have occurred when cultures collide; from the Holocaust to slavery. During these times, a person may discover more about their true self. In grade school, we learned about the Pilgrims colonizing the new lands of the Americans. We are told how wonderful it was and we now have a special holiday to give thanks. As we dig deeper into the history books, we learn about the horrific atrocities committed on the Native American Indians, the so-called Savages of these new lands. The white man was the destruction of these natives in the New World. We colonized these savages, “helped them,” in other words, forced them to forget their own identity and beliefs and become like “us.” This is the same thing the Europeans did to the Africans of the Congo. In Joseph Conrad’s book Heart of Darkness there are many references to race and the Africans as a “savage” people. Conrad, by telling a story of conquest through the character of a white...
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...Final Essay Alexander Zelenov ZELAD1403 Dr. Annette Stenning Engl101W – Heart of Darkness & May Day July 10, 2015 Comparisons and Contrasts between Heart of Darkness and May Day Heart of Darkness and May Day are stories, that showing to reader dark and light side of human being. Both stories have different themes, plots, Characters, endings, but one thing make connection between these stories – Dark and Light. Both stories have very deep and touchable themes that we faced every day. Joseph Conrad and F. Scott Fitzgerald are the best authors, who showed the light and dark in their stories through characters and actions… First of all, I would like to start from Light side of Heart of Darkness. Love is representing the good side of the story. Reader may observe this positive thing about Marlow’s “evil” mentor – Kurtz. The relationship between him and his fiancée is showing to readers that he is not “animal” and “rough dictator”. “ Thus I was left at last with a slim packet of letters and the girl’s portrait. She struck me as beautiful – I mean she had a beautiful expression. I know that the sunlight can be made to lie too, yet one felt no manipulation of light and pose could have conveyed the delicate shade of truthfulness upon those features.”(84) As my point of understanding Kurtz present to readers as the guy, who is pathetic and obsessed by his fiancée. It’s shows why he doing these “things”. It’s question about money and happiness after hard working. Unfortunately...
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...Summative Assessment The Secret Sharer and The Curious Incident of the Dog in the Night-Time Rationale For my English course we studied two texts, The Secret Sharer by Joseph Conrad, and The Curious Incident of the Dog in the Night-Time by Mark Haddon. I decided to write on The Curious Incident of the Dog in the Night-Time because I think the book has an interesting and unique plot. I have chosen to write three diary entries. This text type is appropriate because diaries are personal and reveal feelings that contribute to the furthering of the plot. The purpose of my characters diary entries is to reveal their inner emotions and feelings. The intended audience for the diary entries are the characters themselves, as only they will read their diary. I will write three diary entries in the characters of Christopher, Father and Mother. I have deliberately used swear words in Father’s diary entry as he swears a lot throughout the book, and it reflects his personality. As Mother misspells many words in her letters to Christopher, I use clumsy spelling in her diary entry, to present her the way the reader knows her from the book. Father’s Diary Hello Dairy, I can’t believe Christopher is still poking around in other people’s business after I told him several bloody times to mind his own f*&%ing business. I have to think of something fast. He’s a clever boy. He could find out, he could find out about everything. I can’t let that happen. Maybe if I hadn’t killed...
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...Deciphering Achebe’s essay The first time I read Chinua Achebe’s “An Image of Africa” I became infuriated with what he had to say about one of my favorite texts. This happened because by way of his approach by simply stating that Western Culture is wired to see certain aspects differently than that of African or Eastern culture. After reading Achebe’s academic essay for the first time my immediate reaction, in his own words, is that “western psychoanalysts must regard the kind of racism displayed by Conrad as absolutely normal” (Achebe 11). I did not want that to be my initial reaction, but why should I argue my side of it if Achebe only believes that I see things this way because of where I was born? According to Chinua Achebe, before I even picked up “An Image Of Africa,” we were never going to see eye to eye on any level of his dissection of the novella Heart of Darkness. My first thought was to not even touch what Achebe had spoke about. To leave it as it was, an unchangeable belief that I would never be able to argue because of his demeanor. A demeanor that shouts, “I’ve felt this way for some time now, and I am finally getting this off my chest.” Someone writing with such conviction is quite hard to argue against. Anyone with a history in debate would know this. I felt as if my conviction was not as high as his over this topic matter, and the only way to argue with someone such as himself is to match his demeanor. Although I felt he was dead wrong with every topic he...
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...Heart of Darkness Imperialism has always had certain negative effects. Not only are the victims of imperialism exploited economically but they are often bound to experience racism. The natives are forced to abandon their political and spiritual views to learn the ways of the imperialists. In Joseph Conrad's novel Heart of Darkness, Conrad describes the negative consequences affiliated with imperialism for not only the indigenous people, but also the imperialists themselves. In the beginning of the novel Heart of Darkness, Conrad shows that the British believed their imperialism had a positive influence on the Congolese by introducing them to civilization and the British way of life. "Hunters for gold or pursuers of fame, they all had gone out on that stream, bearing the sword, and often the torch, messengers of the might within the land, bearers of a spark from the sacred fire. What greatness had not floated on the ebb of that river into the mystery of an unknown earth! … The dreams of men, the seed of commonwealths, the germs of empires." (pp. 2-3 ll. 29-2). This is an optimistic statement describing the British mentality. They assume that they are imperializing for helpful reasons when they are truthfully just attempting to obtain Congo's resources. Marlow undermines the good intentions of the explorers. In the quote, "Mind, none of us would feel [...] at the back of it; not a sentimental pretence but an idea; and an unselfish belief in the idea." (pp. 4-5 ll. 26-5), Marlow...
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...Darkness. It is where monsters hide and evil is all around. Darkness veils its lurking creatures and secrets through its absence of light. People see darkness in black cats and eclipses. Society sees black cats as evil by color and witch association. Eclipses perceived as evil for causing darkness. Elizabethans view darkness as evil, as it blocks out light and destroys hope. We see darkness used by William Shakespeare, one of the great writers of the Elizabethan Era. He uses it as a motif in his plays. In the play Romeo and Juliet by William Shakespeare, the motif of darkness represents foreshadowing of tragedy and the sinful situations faced by Romeo. A source of evil in the Elizabethan era is darkness. During this time period, there are a lot of superstitions flying around. Many of the superstitions involved items of darkness. A black cat crossing a person's path is bad luck. (Alchin) It is bad luck because black cats have the color of darkness, associated with witches and evil. Cauldrons were also seen as a source for evil to come from, as cauldrons are the color black, again associated as a tool witches used. Another big superstition of the time is that Eclipses are also evil.(Alchin). They are seen as evil because they block out the sun, a major source of light that helped society function. They cause paralyzing darkness that stops all movements. Often times these superstitions are translated into the writing of the time period, and it stays true for the Elizabethan era...
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...After finishing the book, Heart of Darkness, I believe the resolution at the end of the book portrayed the company as the most evil. Although Kurtz used questionable methods to obtain the Ivory from the natives, I still feel as if the company was just as, if not more evil than Kurtz with their intentions. Once Kurtz is introduced we notice that he is a man with questionable means, but the Russian explains to us how he operates. Once this is revealed we can fully understand that he is not who we thought he was. Marlow expresses his disbelief because he believed that Kurtz was an honorable man, when in reality Kurtz had used force to obtain the majority of his Ivory. On the other hand I believed that using violence was the company’s plan the...
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...Humanity is supposed to be marked by kindness and understanding. However as Joseph Conrad suggests throughout his novella, Heart of Darkness, humanity has a darker side as well, which can take over an individual’s nature under the right circumstances. In order to delve into this secret side of human nature, Joseph Conrad uses his inquisitive narrator, Marlow, to seek out the truth of such unearthly creators as the station manager on his journey to individual enlightenment. Particularly by enlisting the help of direct and indirect characterization, Conrad congruently establishes the station manager’s civil ambiguity followed by the Marlow’s judgmental questioning in order to reveal the environment’s incredible power to claw away at the positive...
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...Joseph Conrad, an English writer, travelled to the Congo and in 1899 wrote a novella based on his journey there; he titled it Heart of Darkness. Heart of Darkness begins on a ship on the Thames River with the protagonist, Charlie Marlow, and a few of his crewmembers. Marlow describes his one trip to Africa and his experiences to the crew. Along the way, Marlow learns of a man named Kurtz who is stationed at an inner station along the Congo River. Kurtz is often described as remarkable and this piques Marlow’s attention. Marlow becomes consumed with the idea of Kurtz and does all that he can to find and talk to this man. Marlow travels by steamboat to the third station, moving deeper and deeper in the dense jungle. In Heart of Darkness, Conrad’s...
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... Throughout the book, Marlow is told many different things about Kurtz. Ranging from really good to terrible. Kurtz is a highly gifted person, but shows it in an interesting way. Marlow is told on multiple occasions that Kurtz is seen as one of the Company’s best people. Mostly because he brings back more ivory than everyone else combined. Marlow doesn’t actually meet Kurtz until the end of the book; which leads to Marlow hearing many things about Kurtz on the way. The first thing that he hears is that Kurtz had traveled to the jungle to collect ivory and he had ideas to try and bring civilization to those there. His ideas failed and it caused him to become savage; just like the natives living there. Kurtz had written a report, assumed to be have written before he became savage, saying that a white male is seen as supernatural to the Africans and thus with this authority he has power over them and believes he can knock some sense of good into them. Since he began to adapt to the ways they already do things, Marlow can only assume that this did not occur. Kurtz is known as one of the best people the Company has. Apparently the higher ups in Europe have bigger plans for Kurtz, but unfortunately those plans never become reality. When Marlow arrives at the first station, him and the manager begin to have a conversation about Kurtz. The manager states that Kurtz is seen as the best because he is excellent at getting ivory for the company. Marlow finds out that one of the reasons...
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