...job of a business consultant is nothing new in America. In fact, business consulting has a long history in our country. In the year of 1890, Fredrick Winslow Taylor was the first individual to start a profession as a business consultant. He called this type of business scientific management. He had the responsibility of serving “many prominent firms, ending with the Bethlehem Steel Corporation, where he implemented production planning, real time analysis of daily output and costs, and a modern accounting systems” (PBS.org). To the date of this paper many organizations have to involve a consultant or consulting company to help with dilemmathat may arise at no fault of their own. In this paper the author will first, explain the business scenario faced by Best Game Productions. Second, identify the organization’s internal and external stakeholders. Third, explain how the business scenario at Best Game Productions affects multiple internal and external stakeholders. Fourth, identify the needs, motivations, and perceptions of each stakeholder. Scenario Faced by Best Game Productions Based upon the information provided Best Game Productions produced and advertised a sequel game. The company decided to release this game during the holiday because of higher profits during this time of the year. Best Game Productions have been trying for two years straight to release this video game to it’s customers. This game development was completed on time and the company would agree that these...
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...com/locate/lrp Innovation Games: A New Approach to the Competitive Challenge ´ Roger Miller, Xavier Olleros and Luis Molinie Innovation is often perceived as an unmanageable phenomenon. Bets are placed on new products with the hope that a few winners will compensate for the many losers. At best, sophisticated selection procedures impose a certain discipline and provide guidance for containing costly errors. The research that we have conducted yields a more nuanced view. Innovation, we have found, becomes manageable when managers move away from universalistic prescriptions and recognise that different rules and practices apply in different contexts. Our main argument is that both executives and public officials need to learn from the new realities of innovation. Instead of being a uniform process, innovation takes place in seven distinct ‘games’, focusing on market creation, market maintenance and innovator support. Rules for managing innovation are neither generic best practices that can be applied universally, nor narrow industry-specific recipes. Instead, distinct contexts call for specific strategies and rules to create and capture market value. Thus, innovation games are not predetermined sets of rules but leave ample room for creative competition and collaboration. Our approach urges business executives and academics to reassess the validity of conventional approaches, no matter how well established. Managers should worry far less about imitating industry best practices, and more...
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...|[pic] |Syllabus | | |School of Business | | |COM/537 Version 1 | | |Organizational Communication | Copyright © 2011 by University of Phoenix. All rights reserved. Course Description This course prepares graduate students to apply written and oral communication principles to the roles they play as managers. Students will learn how to persuade a variety of stakeholders to commit to a proposal. Other topics include the role of perception in communication techniques, aligning communication to an audience, business justifications, presenting data, and ethics in organizational communications. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure...
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...CanGo’s Week 2 Analysis As CanGo keeps growing as a leading business in the online entertainment industry, it requires some changes to face the challenges growing businesses have. Team A Consulting, one of the best consulting groups in the nation, will create a plan of action for CanGo to continue their success as an online internet entertainment business. During the last two weeks we have recognized the following challenges that CanGo faces in achieving their goals of being a dominant player in the online entertainment market. Additionally, we have added recommendations on how the company can overcome those problems. 1. Issue One CanGo does not have a formal mission and value statement. Liz, the CEO became the Business Leader of the year and was asked to give a presentation on how and why CanGo became successful. Additionally, the company does not have an outlined business strategy. Recommendation One CEO together with the help of the management team should create a vision and mission statement that highlights the values and goals of the company towards their clients and future in the online entertainment market. This will enable them to be more successful and attract more capital from investors in their online gaming plans. According to Dess “Managers often search continually for the one elusive solution that will solve their firm’s problems—that is, the next holy grail of management. Furthermore, presentation on the company’s mission and operation strategy will depict...
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...Persuasive Communication The proposal team is to convince the Chief Executive Officer (CEO) to agree to implement a solution. The article suggests understanding all sides provides the best results for a decision. The proposal submitted to BGP’s CEO provides communications from all sides and a solution for all sides. The article looks at the differences in arguments which are a form of persuasive communication. Persuasive communication is an attempt to make change or agreement to a person or groups point of view. The article peaks in to how “one-sided” and “two-sided” communication is used to persuade results of a particular subject. The author provides case scenarios and analysis that show outcomes of each type of communications. The article has relevance to the Big Game Production (BGP) scenario based in the methods of effective communication. It examines two experiments to contrast between the two and explains the results of each. The outcomes show that both communications are an important part of persuasive communication. When comparing the article to Big Game Production scenario it is seen that in order to be persuasive through communication it’s important to look at all options to be able to present the best results. “The first group was presented with a recording outlining the arguments for the prosecution and defense. This case on both sides were presented as one-sided and two-sided versions, the outcome resulted, in as predicted, in neither primacy nor regency” (Insko...
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...Proposal for “National Lottery” End-to-End Lottery Operation, Management and Consulting AAC Consulting 11-08-2014 Table of Contents Transmittal Letter Informative Abstract Confidentiality Statement Technical Proposal Business & Consulting Proposal Reference Page Anthony A. Clark President, AAC Consulting 101 Consultant Drive Lansing, MI 48911 November 4, 2014 John H. Doe Commissioner, National Lottery 101 Lottery Way Lansing, MI 48911 Dear Mr. Doe, I formally submit herewith a proposal in support of the award of a contractual business agreement between the National Lottery and AAC Consulting (“the Company”) wherein the Company provides technological infrastructure as...
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...Executive Summary: Nintendo adopted a differentiation strategy with its seventh generation console the Wii, while simultaneously deciding to focus on serving buyers comprising of a narrow market niche. Rather than building a console with new graphic features and technological capability in to the console itself, the company concentrated on pioneering a daringly different video game controller. The bold new approach allowed Nintendo to tap into an entirely new demographic and to engage new players of video games. Combining these two strategic approaches propelled the company to become the market leader in sales of the third generation video game consoles, far surpassing Sony’s PlayStation 3 (PS3) and Microsoft’s Xbox 360. Nintendo is currently facing two significant problems: 1. The immediate concern is that the company is unable to meet the demand for the Wii console which continues to sell out in stores. 2. The long term issue that needs to be addressed is whether the company can identify and invest in innovations that would allow Nintendo to continue to expand in the market, while resisting a significant attack from its competition. In order to analyze the issues in detail a SWOT, PESTE, financial, and competitive analysis were performed. The findings indicated that the company differentiates itself from the competition with a high emphasis on product differentiation; it is quite susceptible to competition; and that the release of the Wii console has improved...
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...Grace Lau December 18, 2014 Page 2 Conclusions and Recommendation Based on our research and facts provided to us, the consulting bill of WesternGraphics and staff salaries should be expensed as either incurred or when the first time the marketing project starts (FASB ASC 720-35-25). You could capitalize the costs incurred only if the costs qualify as direct response advertising. According to FASB ASC 340-20, direct response advertising costs are intended “to elicit sales to customers who should be shown to have responded specifically to the advertising and that result in probable future benefits”. Although there might be future benefits resulting from marketing strategy, the company didn't create any tangible or intangible asset. The slogan created by WesternGraphics has been rejected and no asset has been created on the company books. In our opinion, the consulting fees and staff salary didn't create an asset either. Since the company operates in a highly competitive industry, it’s uncertain whether the company will derive future benefits from marketing strategy. The asset is unidentified and generally such costs should be expensed. Although the company created the game (an asset), the consulting fees and staff salaries incurred do not qualify as production costs to be capitalized. According to FASB 985-2025, only costs “of producing product masters incurred subsequent to establishing technological feasibility shall be capitalized. Those costs include coding and testing...
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...Company Background Anugerah Kasih Resources Events Sdn Bhd (AKR) has a full range of experienced and professionally qualified event managers. They aid their clients through the complete event process from conceptualization to execution to post-analysis. AKR Events is a full-service event and venue management and consulting company located in Kedah as their headquater and Kuala Lumpur as their branch. AKR Events offers complete event planning & management services, programming & production, entertainment & special event coordination, high-quality activities, and event promotion. AKR Events also offers event and venue management consulting services including long-range planning, program and policy development, needs assessments, training, and general management assistance. Their services are available throughout the country to help companies, organizations, fairs & festivals, families, event venues, and resort properties present highly-effective events. AKR Events started as an internet café in 2009 and they had only ten staffs. In 2010, AKR started to be an event company and hired more than 20 staffs to work for them. Mr. Syed Mohd Johan Rizal Bin Dato' Paduka Syed Unan Mashri is AKR Chief Executive Officer. He has five years experience in event and venue management. As an event company they hired Nissa Ahmad as Head of Corporate Communication to help the company achieve their goals. The objective of the company is to assure the most spectacular...
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...My presentation of the analysis of this case would be very specific and to the point. I would relate to certain broad strategy areas and describe them in enough depth to help understand the concept, without going into the complete details. Post analysis of the Harley Davidson turn-around, I see the activities and planning involved by the entire management team, to be somewhat as highlighted below. I would also link these aspects with an (I) Internal and (E) External stakeholder sign, for the purpose of understanding the relationships involved in this re-engineering process. Educate (I+E) -> Create Need (E) -> Supply (E) -> Post-Sales (I+E) -> Promote Loyalty(E) -> Best Practices (E) -> Educate (I+E) Harley Davidson's (HD) entire turnaround effort since 1981 can be bulleted within these critical areas of improvement. More specifically, we could categorize all these above initiatives and more, within three functional areas of priority. Create Demand, Produce Product & Provide Support. Create Demand- a. Branding (E)- The HD leadership embarked on a mission to re-brand their image, and successfully did so with their Ford Truck Initiative and the Diverse Customer Base product positioning. They appealed to a larger population base, than the company had ever done in its history. b. Customer Loyalty (E)- HD had a strong customer base, but with a rapidly ageing customer population the company took some initiatives in developing customer loyalty- to further their brand...
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...What does Scott Harmon imply with his statement? Motive CEO Scott Harmon's statement, "We're not warm and fuzzy, there's not a lot of cheerleading, and we don't give backrubs on Fridays.", implies that the overall focus in the company is driving force of the product not so much the coddling of the employees, but impeccable production. Scott Harmon is a fan of the one and only Ayn Rand. (Source: http://www.forbes.com/forbes/2003/0217/054.html). The company's mission and name relate directly to Ayn Rand's 1957 novel, 'Atlas Shrugged'. The statement is apparently his credo. Moreover, Harmon is a wee bit headstrong, and driven by profits. His assertion in the company's competence is effervescent and I think many may be intimidated by his way of running things. Harmon creates a clear distinction between emotion and making business decisions. Explain what Marvin Bower meant by his statement. Bower believed "that consulting was not a business but a profession" and that the "basic philosophy was to make money the old fashion way—earning it ethically." I think that he meant that the best way to build a strong company was by values and to give back also. Just by looking at the company's website, they talk about the Soul of McKinsey and its derivative from Bower. This firm speaks on how it was founded on so many of Bower's good leadership (page 255: “the art of motivating employees to enhance their performance in order to achieve corporate goals ethically) ideas and that they give...
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...Comcast IMC Plan: Sales Promotion: Comcast has the best promotions in mind like sweepstakes, games, gift-with-purchase, events, and customer loyalty programs are all examples of promotions that, if executed properly, can gain great rewards. Internet: Comcast is a well-known brand that offering one of the fastest Internet connections you can find. They have an extensive fiber optics network making uploading and downloading files easy. Comcast also wants their online consumer’s to experience a safe one so they have a set of security tools for their protection. Benefits of Comcast High-Speed Internet Benefits you can expect from your Comcast Internet order: • you can download movies faster, pictures, and large files with no problem • Gamers can play their games with minimal to no lag time • software security provided will keep your computer virus free • Several e-mail accounts • great cable Internet service at an affordable price Advertising: Comcast Spotlight is an advertising sales division of Comcast Cable which helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Specialties Comcast offers online, on-site, on-demand advertising opportunities to businesses large and small. Packaging Strategies: Comcast’s packaging strategy is to bundle and save ordering cable service, internet and phone...
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...Gaurav Agnihotri Lovie_agni@yahoo.com +91 888 431 6910 _________________________________________________________________________________________ Objective To associate myself with an organization, which provides me ample opportunities of growth, scope for learning and the space to further enhance my skills through constant learning and challenges at work. Work Experience --- Cognizant Consulting India Pvt Ltd (March 2013-till date) Manager: Business Development, Strategic Market Group (Enterprise Application Services) Responsibilities: • Positioning and branding : Defining and building the value proposition for the business and its offerings helping create winning propositions and messaging for EAS (Enterprises Application Services) • Acquire and develop knowledge of vertical/horizontal industry practices, trends, benchmarking data, and create competitive analyses. • Formulate strategy and plan for implementing and leveraging online communities, discussion forums, and other collaborative technologies. • Engenders enthusiasm for the work to be done, honors commitments and contributes proactively to ensure optimal positioning of SAP, while encouraging idea generation and creativity for each pursuit • Identifies and actions hot issues/topics/trends within the service line that require specific focus to rapidly capture the related knowledge assets • Analyst Relations: Proactive management of key influencer relations across major...
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...development consulting firm specializing in the regional Native American casinos located in Oklahoma. Hines hopes to leverage his two decades worth of experience, his training pedigree and his education, into a thriving but boutique consulting firm that would assist these casinos in attracting and capturing casino players from the lucrative Dallas/Fort Worth gaming market. Many large casino companies already have offices in the Dallas/Fort Worth Metropolitan are to serve this ample and lucrative market however Hines fills that his expertise would be attractive to smaller casinos who do not have a presence in the market and would like to reduce both costs and the learning curve required in setting up an office and training employees. He has decided to create a small, service-centric boutique company which he will call his organization The Protervus Group. Market Structure In order to understand what casino player development entails, it is first necessary to understand the business side of casinos. Casinos are a form of business where it cannot be agreed upon as to whether they offer a good or a service. What can be agreed upon is that they offer casino games; slots and table games; blackjack, craps, roulette, baccarat and live poker at different price points, (denominations and minimums), for players to play. All casinos offer these games in one version or another. This makes the product or service offering homogenous in that regard. They all offer these games at a variety...
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...into other markets at the same time. Secondly, and maybe most promising, they could explore different consumers segments, which would enable Nintendo to reach market opportunities that had been ignored by Sony and Microsoft so far. VERTICAL INTEGRATION After analyzing its core competences, the costs, benefits and risks involved, Nintendo developed a strategy based on internalizing as much as possible gaining substantial influence in the final products. This allows the company to outsource primarily activities in which either they possess a low level of core competencies and/or transaction costs show clear disadvantages in internalizing. Nintendo follows a fabless production model (derived from “fabrication-less”) which means that all production processes are outsourced to external suppliers and production factories and then sent and assemble in Nintendo-owned factories. By avoiding investing money on expand vertical, the company reduce their transaction cost by outsourcing the manufacturing and still manage to maintain lower retail prices than competitors. This result in a different vertical integration compare to the previously existing model allowing Nintendo to succeed without controlling their raw materials and manufacturing process. Nowadays the market is living a different vertical integration concept where the value is around, starting from the user experience and working backwards, instead of beginning with some piece of hardware and then designing software and a...
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