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Consulting

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Submitted By klwbrb
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Consultant and Client Communication Strategies
MGT/527

In today’s turbulent and uncertain economy, the functioning area of business that many clients will be looking at is marketing strategy. This function is most effective when you combine marketing strategy with a successful marketing campaign. A successful plan will allow the business to reach the maximum amount of consumers, which if done correctly will increase the customer base dramatically.
Marketing strategies for developing an effective client and consultant relationship The most effective marketing plan will combine product strategy, price marketing strategy and communication marketing together. If executed efficiently, it will result in a customer base that will accommodate many levels of income and various economic situations all of which will find something pleasing about the same products. As a marketing consultant for say a restaurant I would present the client with a detailed strategy in preparation for establishing an effective client, consultant relationship. The presentation would begin with a production strategy which will enunciate the soundness of the business’s products, with emphasis on any specialty the restaurant has to offer. This strategy will illustrate how to get the restaurant in the minds of the consumer, which in turn will generate loyal customers who will keep returning again and again. Next I would present a price marketing strategy. This strategy is useful in keeping your restaurant cost effective for the consumer. It will demonstrate to the consumer that you are affordable and they can patronize your establishment without going broke. I will demonstrate to the client that by keeping cost affordable you will increase your customer base which will result in substantial business revenue. The final step in my strategy would be communication marketing.

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