...Erin Mayo June 27th, 2016 Exotic Smokes Company Consumer Behavior Outline MKT 554 Introduction As the Vice President of Marketing Development for the TRIAAD Research Group, I would like to present you with an outline of consumer behavior for Exotic Smokes with the introduction of fruit and candy flavored cigarettes. Consumer behavior is important to business for many reasons. In order for any company to prosper and find a target market certain elements must be researched in order to obtain a fully operational and successful strategy in order or to reach the consumer with an understanding of the product itself along with a history and understanding of the company’s goals and intentions. Exotic Smokes Cigarette Company is looking to expand its consumer base and in order to do so we must study the appropriate methodologies in order to become better acquainted with the consumer. The success of this strategy will be based mostly on personal interaction with the consumer and the public. By studying the habits and formulating opinions and facts based off the information obtained, the target can then be narrowed down to a specific group of individuals that we want to desire the product. Attitudes and intentions are the key valuable elements that need to be taken into consideration. This is mainly due to the decision making process that the consumer has. These skills they have for how and why they choose one product over another are the key focal points that this proposal will...
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...Exotic Smokes Cigarette Company Consumer Behavior Outline Competition and Current Information There are several tobacco companies leading the industry internationally. The companies in turn maintain several brands of tobacco products. The leading tobacco companies are Phillip Morris, British American Tobacco, Japan Tobacco International, Altria Group, Imperial Tobacco Group, Reynolds American, ITC, Lorillard, KT&G, and Gudang Garam ("Statista", 2013). Looking at the tobacco products developed by these companies flavored tobacco fillings for cigarettes, cigars, hookah, and chewing are available but not many ready-made cigarettes. R.J. Reynolds Tobacco’s Camel delivered an Exotic Blend cigarette line from 1999 to 2003 introducing fruity and sweet flavors (HARRIS, 2015). Due to the regulations and backlash R.J. Reynolds Tobacco discontinued manufacturing the Exotic Blend cigarette line. There are presently electronic vapor companies that fabricate flavored e- cigarettes. The United States Food and Drug Administration have not ruled against these products. Examples of flavors produced by these companies that may be similar to the Exotic Smokes Cigarette Company are cantaloupe, apple, peach, strawberry, and mango ("VaporFi", 2015). The top five Vapor companies are as follows VaporFi, Halo Cigs, Migs Cigs, Apollo E-Cigs, and South Beach Smoke ("Quit Smoking Community", 2015). There is no competition for flavored cigarettes within the United States, but there are laws prohibiting...
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...SUKKUR INSTITUTE OF BUSINESS ADMINISTRATION SUKKUR Faculty of Business Administration CONSUMER BEHAVIOR Programs & Class: BBA & MBA (Specialization) Semester: Spring 2016 Credit Hours: Instructor: Mr. Nabeel Nisar 03 Pre-requisite Courses: Principles of Marketing Co-requisite Courses: Post-requisite Courses: e-mail: nabeel.nisar@iba-suk.edu.pk Office Hours: 9 AM-5 PM Consulting Hours: Monday 11:00 AM-1:00 PM & Wednesday 11:00 AM-1:00 PM (kindly confirm your schedule via email for these days) Office Location: Room No: 102 Block II EVALUATION 1. Group Project 2. Individual Project 01 3. Individual Project 02 4. First Term 5. Second Term 6. Final Examination 15 % 10 % 05 % 15 % 15 % 40 % RECOMMENDED BOOKS: Publisher Name & Edition S.No Book Name Author/s Name 1. Consumer Behavior Schiffman and Leslie Lazer Pearson Education REFERENCE BOOKS: 1. Consumer Behavior: Soloman, M Buying, Having and Being Prentice Hall 2. Consumer Behavior: Managerial Perspective Shelth, J. and Mittal, B Thomson-South Western 3. Consumer Behavior Eagle, Blackwell and Miniard Thomson-South Western A Official Course Outline Template Page 1 of 13 DIGITAL & WEB RESOURCES: http://iradio.oum.edu.my/icast/fbm/learning_segment/?p=archive&cat=bbgp_4103_consumer_behavior http://builderradio.com/blog/?p=678 http://www.london.edu/videoandaudio/facultyandresearch/ http://www.consumerpsychologist...
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...Consumer Traits and Behaviors Paper and Presentation Formal Outline Nicholas Tatum PSY/322 April 14, 2015 Mr. Scott Skjordahl Consumer Traits and Behaviors Paper and Presentation Formal Outline I. Introduction A. Narrative Hook: Sentence to engage reader in your topic. B. Background on what the paper will be about. C. Thesis Statement: One-two sentences informing the reader what they will learn from reading the paper. It can outline what the main sub-topics of your paper will be II. Identify at least three psychological processes and three social processes that may influence consumer behavior. 1. Psychological factors which influence consumer behavior. 1. Motivation is a key factor as it deals with the consumer and their behavior. 2. Perception is what the consumer thinks about the brand or service. 3. Learning comes with experience. Trial and error. The consumer knows and supports a brand and/or service only after he/she uses the product/service. The consumer is satisfied when they decide to purchase the brand or service again. 4. Beliefs and attitude are essential when the consumer make a purchase. The brand image has an influence on the consumers buying decision. Marketers create the image of the product/service available in selected markets. The brands have an image associated to it. 2. Social processes which influence consumer behavior. a. Reference groups are made up of people that compare themselves with each...
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...Summary outline Yolanda Bolden PSY/322 Yolanda's outline Consumer behavior is the study of values, beliefs and perception of consumers and what it takes to select, secure, dispose or services, products or ideas to satisfy consumer needs. Consumer behavior occurs when one is influences by coworkers, family, friends, society or loved ones. There is a study done to see how consumers decide on what they are going to buy. The market is more interested in product use, since it has an influence how product or items are positioned. Consumer traits play a big role on consumer behavior. It makes a consumer wonder what brand of a product to buy , what type of store to shop at, what store is appealing to the consumer and where and when to shop. Traits are what makes on person different than another person. Americans have been drinking more water since 2011, by about 11 gallons per person according to The Beverage Marketing Corporation. Consumers are trying to be healthier and are purchasing more water instead of soft drinks, sugary drinks etc. There has been an increase in the consumption of water by 6.2% in 2012, up from 2011. Most consumers say they drink a lot of water because that is what their parents gave them the most and they are trying to bring their children up the same way. They are trying to stay away from anything with sugar or caffeine in it. References International Bottle Water Association, Bottle Water Market. (2013), Retrieved from, http://www.bottledwater...
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...MKT 435 All Assignments FOR MORE CLASSES VISIT www.mkt435rank.com MKT 435 Week 1 Consumer Behavior and Marketing Paper MKT 435 Week 2 Porsche Case Study MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy MKT 435 Week 3 How Attitudes are Influenced MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy MKT 435 Week 4 Examine a Communication Tool MKT 435 Week 5 Final Consumer Behavior and Marketing Strategy MKT 435 Week 5 Consumer Decision Making Process Analysis --------------------------------------------------------------------------------------- MKT 435 Week 1 Consumer Behavior and Marketing Paper FOR MORE CLASSES VISIT www.mkt435rank.com Choose a company with which you are familiar. Prepare a 1,050- to 1,400-word paper in which the interrelationship between consumer behavior and marketing is discussed. Find three specific examples of the company’s marketing strategy and its relationship with consumer behavior. Examples may include mission/value statements, print advertising, website content, press releases, among others. Using these examples, what is your opinion of how the company uses the understanding of consumer behavior to create and implement its marketing strategy? Discuss each example you found using specific information. Include a screenshot or copy of the marketing pieces you examined. Format the paper consistent with APA standards. --------------------------------------------------------------------------- MKT 435...
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...company learns the hurdles as well as puts into place a plan of action to remedy the situation as well as avert future occurrences. The company also learns the value of ethical choices and puts into place a written document outlining their Code of Ethics for all. Consumers are notified as well as U.S. and state officials to enable a cleansing remedy. What is PriOption Oil Selling As the Operations Chief of PriOption Oil it has become a concern that our oil & gasoline refining processes have exceeded government ethanol percentage ratings. After careful sampling it was discovered that 5 out of our 14 sites have had a ratio of ethanol to gas mixture problem for a month and they have distributed these excessive products to 10 states, comprised of 500 distribution stations. The problem has been remedied and all production levels have returned to proper ratios at this point. A remedy additive has been bottled and made ready for distribution to our customers as well as a preventative measure in keeping this from happening again. The obstacles now are in briefing the leadership and notifying the public and distribution centers. The Corporate Brief The first step is to present a detailed outline to the CEO on how the mistake was made, the time period of error, the locations that these errors...
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...| | |Consumer Psychology and Research | Copyright © 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course focuses on consumer behavior and marketing research. Topics include the cognitive processes underlying consumer choice, descriptive consumer characteristics, and environmental consumer behavior. This course emphasizes the implications of consumer behavior on domestic and global marketing communications. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Bagozzi, R. P., Gurhan-Canli, Z., & Priester, J. R. (2002). The social psychology of consumer behaviour. Philadelphia, PA: Pearson. Schiffman, L. G., & Kanuk, L. L. (2010). Consumer behavior (10th ed.). Upper Saddle...
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...Exotic Smokes Cigarette Company Consumer Behavior Outline MKT/554 June 13th, 2011 Exotic Smokes Cigarette Consumer Behavior Exotic Smokes Cigarette Company (ESCC) has employed TRIAAD Research Group to analyze and outline consumer behavior, needs, and desire for fruit and candy flavored cigarettes. ESCC will target 18-25 year old customers implementing a $25 million dollar advertising campaign. Competition and Tobacco Information Tobacco is a global industry native to America and can be grown on any warm and moist continent. Presently there are six main manufacturers of cigarettes in the United States consisting of; RJR Nabisco, Inc, B.A.T. Industries, Loews Corporation, Liggett Group, and Phillip Morris. China, India, and Brazil were the three top sellers of tobacco in 2000 with the United States being fourth. Joanna Johnson (2010) states the British American Tobacco (BAT) reports the market share leaders as Phillip Morris International (PMI) - 16%, British American Tobacco (BAT) - 13%, Japan Tobacco International (JTI) - 11%, and Imperial Tobacco - 6%. Top Five International Brands • Marlboro • Winston • Mild Seven • LM • Kent Top US Tobacco Companies • Altria • Lorillard • Reynolds American Consumer Perception A quote posted by "I’ll tell you why I like the cigarette business. It cost a penny to make. Sell it for a dollar. It’s addictive. And there’s a fantastic...
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...Individual Assignment Consumer Psychology and Marketing Communication Article.doc PSY-322 Week 2 DQs.doc PSY-322 Week 2 Individual Assignment Marketing Communications Memo.doc PSY-322 Week 2 Learning Team Assignment Consumer Traits and Behaviors Paper and Presentation References.doc PSY-322 Week 3 DQs.doc PSY-322 Week 3 Individual Assignment Marketing Research and Promotional Message.doc PSY-322 Week 3 Learning Team Assignment Consumer Traits and Behaviors Paper and Presentation Formal Outline.doc PSY-322 Week 4 DQs.doc PSY-322 Week 4 Individual Assignment Environmental and Consumer Influences Analysis Paper.doc PSY-322 Week 5 Consumer Traits and Behaviors Paper and Presentation.pptx PSY-322 Week 5 DQ 2.doc PSY-322 Week 5 DQ1.doc PSY-322 Week 5 Individual Assignment Case Study.doc PSY-322 Week 5 Learning Team Assignment Consumer Traits and Behaviors Paper and Presentation.doc Psychology - General Psychology PSY 322 Week 1 Individual Consumer Psychology and Marketing Communications Article Analysis PSY 322 Week 2 Individual Marketing Communications Memo PSY 322 Week 2 Learning Team Consumer Traits and Behaviors Paper and Presentation References PSY 322 Week 3 Individual Marketing Research and Promotional Message PSY 322 Week 3 Learning Team Consumer Traits and Behaviors Paper and Presentation Formal Outline PSY 322 Week 4 Individual Environmental and Consumer Influences Analysis Paper...
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...BRAC University School of Business Summer2015 COURSE OUTLINE MKT 201: Principles of Marketing Section – 2, 5 [“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” ― Philip Kotler]. |Section |DAYS |TIME |Room No | |2 |Mon & Wed |09:30 - 10:50 |UB20203 | |5 |Mon & Wed | 03.30 - 04.50 |UB20203 | Instructor: Rahma Akhter Office : UB20605 E-mail : rahma.akhter@bracu.ac.bd Phone : 01817530917 Consultation Hours |DAY |TIME |ROOM |HOURS | |Sun & Tues |12:30-01:50 |UB 20605 |3 | |Sun & Tues |02:00-03:20 |UB 20605 |3 | |Mon & Wed |11:00-12:20 |UB 20605 |3 | |Mon &Wed |12:30-01:50 |UB 20503 |3 | I. RATIONAL: This course introduces the students to the world of marketing. Starting off with the key concepts of marketing, the course is also a survey of the marketing function of the organization, including the marketing environment and target markets, marketing strategy with emphasis on the marketing...
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...COURSE STUDY GUIDE OF MARKETING MANAGEMENT DEPARTMENT OF MARKETING Course Outline for Fall Semester 2014 Course Title :Marketing Management Course Code : Number of Credits :3 Instructor :MehwishZafar Office Hours : Thursday 12:00-2:00 Office : Faculty Room Email : zafar.m@iuk.edu.pk Course Objective In this course, students develop a critical appreciation of the basic concepts and techniques of marketing management and strategy with an emphasis on creating customer value and building customer relationships. The course develops concepts and skills necessary for marketing decision-making and illustrates how various decision-making tools apply to actual business situations. The goal of this course is to develop a disciplined process for addressing marketing issues and problems in a variety of settings, and to give students the tools and background necessary to think through marketing problems. Student Email Criteria - ‘Netiquette’ In business, as with course related correspondence, e-mail is regarded as a professional means of communication. Proper sentence structure, capitalization, and punctuation are required. Proper information must be included within each e-mail: Include the course number in subject line Make sure your name is on any attachment you mail me. I often will print them out, and then I don’t know from whom they came. For all online communication, proper “netiquette” is expected: correct spelling, correct grammar, proper formatting (avoid all caps and overuse...
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... TEAM ASSIGNMENTS PRESENTATION: 15 MINUTES LEARNING OUTCOME 2: Be able to use the concepts of segmentation, targeting and positioning 2.1 Show macro and micro environmental factors which influence marketing decisions 2.2 Propose segmentation criteria to be used for products in different markets 2.3 Choose a targeting strategy for a selected product/service 2.4 Demonstrate how buyer behavior affects marketing activities in different buying situations 2.5 Propose new positioning for a selected product/service Submission Deadline: November 16, 2015 TEAM ASSIGNMENT: AC 2.1 Show macro and micro environmental factors which influence marketing decisions Guiding Term Paper Questions The business believes that competition from nearby businesses is preventing it from growing and increasing sales. However many other micro and macro factors are impacting sales and its marketing decisions. So show the macro and micro environmental factors that are impacting the performance of the business and explain how they are affecting business marketing decisions? COURSE OUTLINE: Macro environment: Environmental scanning; Political, legal, economic, sociocultural, ecological and technological factors Micro environment: Stakeholders (organisation’s own employees, suppliers, customers,...
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...purposes of guiding the everyday conduct of professionals, and all those (consultants, volunteers, and board members) who operate within a particular business or organization. The everyday conduct of professionals becomes important when servicing consumers, and is known to directly impact the community. Because codes of ethic govern ones conduct, it is imperative for business to consider the effectiveness of such codes that are outlines in their profession. The purpose of this analysis is to analyze the code of ethics established by the Arrow. In conducting such an analysis, I will first determine what is to be considered based on importance, and why such codes are important, and a justification will proceed. After providing a justification on the importance of such ethics, I will then attempt to analyze Arrow’s code of ethics, by considering how the code will be implemented, possible reactions from employees, and the effects the code will have on the organization as a whole. System of Inquiry After much deliberation, the following will include a system of inquiry that will be used to analyze the code of ethics established by the Arrow. Areas of inquiry will include: the organization definition of ethics, people issues, consumer confidence, corporate social responsibility, leadership responsibilities/activities, compliance with laws, rules, and regulations, and the disciplinary actions taken when ethical codes are violated. Before analyzing ones code of ethics, it is...
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...The product’s functionality and ease of use? Maybe it is the features and all of the bells and whistles that distinguish a product from its competitors. Perhaps, consumers are keenly focused on unbeatable prices when looking for new products. When companies ask, ‘what makes a good product?’ the answer is simple; a good product consist of top notch quality, user-friendly functionality, product features that are unique and a price point that is often comparable to none. LibraTech’s new eReader is the epitome of a GREAT product. This new eReader has been designed to compete with industry leaders like Nook and Kindle to deliver a seamless digital eReading experience without having to shell out hundreds of dollars. The new eReader features flip-page technology, a vibrant full color display that allows the reader to read any type of book easily from a novel to a travel book in the same detail they would find in the print version. The new eReader is also portable and convenient and can easily fit into a purse or book bag making this product ideal for college students or the working professional who is constantly on the go. However, despite the great features, because LibraTech’s new eReader is new to the market, LibraTech is going to have an uphill battle in changing the perception of the consumer market for eReaders to highlight the advantages of using the new LibraTech eReader versus current industry readers. Simon Hill recently published an...
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