...Consumer Behavior Paper and Questionnaire Constance Ordish MKT/554 May 7, 2012 Ruby A Rouse, PhD Consumer Behavior Paper and Questionnaire Most of the negative publicity found on the Internet about flavored cigarettes centers on the marketing of the cigarettes and not the product itself. Among smokers between ages 18 to 25 the cigarettes are met with warm welcome. Smokers welcome the change from normal cigarettes and like more flavor options to choose from. The previous methods of marketing flavored cigarettes are under fire. It is commonly believed that the tobacco companies are targeting children and teenagers to hook these customers at a tender age to create lifelong consumers. “Collier County Health Department says it’s a shameless ploy that’s gaining steam. “They know that children are attracted to sweet products, and if they get them hooked on the sweet products then they have a lifetime user,” Rachel Kleist of the Collier County Health Department….According to a 2010 statewide survey, the candy-flavored tobacco trend is catching on. 17.6% of Collier County youth between the ages of 11 and 17 have tried it and 19.9% in Lee County.” ("Cigarette Flavours", 2012). To counter the previous reputation of flavored cigarette marketing to children, Exotic Smokes will make every effort to develop a marketing campaign directed to smokers within its targeted consumer group and not any younger than 18. The ads will be presented only in magazines generally read by the target...
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...Academic Conference Barcelona, Spain 2011 A Study Of Consumer Behavior Of Elderly Consumers With Special Reference To Green Products S.D.Singh, Magadh University, Bodh Gaya, India ABSTRACT This paper focuses on studying the consumer behavior of elderly customers for green products, the so called ‘environmental friendly products.’ The researcher also highlights the emerging awareness of elderly consumers about the green products. This concern has started showing the trends in their purchasing patterns. This paper also identifies the factors affecting their buying behavior. Keywords: Green marketing; Green Products; Consumer behavior INTRODUCTION According to American Marketing Association (AMA), Green marketing is the marketing of products that are presumed to be environmentally safe. Thus, Green marketing incorporates a broad range of activities, including product modification, changes to the packaging as well as modifying advertizing. Hence, green marketing refers to holistic marketing concept wherein the production, marketing, consumption and disposal of products and services happen in a manner that is less detrimental to the environment. Over the years, a majority of consumers have realized that their behavior had a direct impact on environment. There is a growing amount of evidence indicating that consumers are choosing products or avoiding others based on their impact on the natural environment. Consumer behavior is the study of how people buy, what they buy, when they...
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...Write a paper of no more than 1,050 words to explain how consumer behaviors of the target group affect the development of marketing strategies. In your paper, address the following: Identify any negative publicity or consumer perception about flavored cigarettes. Evaluate how you might counter those negative perceptions through the use of strategic marketing methodologies. Determine how many completed interviews are needed to provide sufficient data to explain consumer behaviors of the target group necessary for developing marketing strategies for the final proposal. Determine where your sample data might come from, including business lists, customer list, associations, trade journals, and so forth. Provide an estimate of cost for obtaining this sample. Describe the survey technique, such as telephone, online-survey, mail, face-to-face, or interviews, by which the interviews might be delivered, and the reasons for your choice. Include the projected professional fees for conducting this survey. Remember to take into account the geography and cost. Develop a questionnaire from which you might select a representative consumer sample in the interview process. Develop a questionnaire to determine the attitudes and intentions affecting consumer decisions of your target market. Explain how the questions selected might provide information about the target group’s consumer decision making. Include both closed- and open-ended questions, organizing...
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...The Impact of Fast Food Advertisements on Consumers’ Buying Behavior Syafiqah Abstract Media are the most powerful tool of communication to advertise products and services of companies. Thus, types of media used are important in order to determine the effectiveness of advertisements. The aim of the present study is to examine the impact of fast food advertisements on consumers’ buying behavior. There are two main objectives of the paper which i) to examine the influence of fast food advertisements on IIUM students’ purchase decision and ii) to investigate the media preferences of IIUM students. The convenience sampling method used to collect data and 105 questionnaires distributed to IIUM students. The finding shows a positive relationship between fast food advertisements and consumers’ buying behavior. Besides, the finding reveals that, TV advertisement is the most preferable media among IIUM students. Keywords: fast food advertisements, consumers’ buying behavior The Impact of Fast Food Advertisements on Consumers’ Buying Behavior Introduction Background of the study For the past several years, the pattern of fast food consumption increasing tremendously among the young generation in Malaysia. The increase in the number of fast food outlets around Malaysia is proven as the growth of the Malaysian fast food industry. Among popular fast food restaurants in Malaysia are MC Donald’s (McD), Kentucky Fried Chicken (KFC), Subway, Pizza Hut and many more. According to Jekanowski...
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...Michelle and Harper A. Roehm(2013They did a study on consumer responses aroused by advertising techniques. Study Further explained the three ways of humor in advertisement: mockery, perceived truth and playful humor. The Results of three studies indicated that parodic ads can produce positive as well as negative outcomes across these attitudinal variables. The methodology used was Random sampling data was collected from various people to know the Perceptions of mockery, perceived truth and playful humor in a parodic ad and whether it will positively relate to attitude toward the parodic ad or negatively relate to the attitude toward ads including parody. The results showed that parodies can generally be beneficial in building attitudes toward a parodic ad. The combination of all these types of humor mockery, perceived truth and playful humor can result in positive responses. Andreea-Ioana Maniu, Monica-Maria and Zaharie(2014) the purpose of study was to analyze how creativity is used in new advertising ways among university students role. The paper outlines the...
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...their first copies of the books. These people known as the ‘Potter heads’ created a huge fandom which included both children and adult alike, despite J.K Rolling original marketing the book for children aged 9-12. Thus, here in this research paper we are analyzing the various aspects and factors causing this bandwagon effect esp. among youth. • Why individuals make irrational choices based on the information they receive from others? • Why people decide to ignore their personal information signals and follow the behaviour of others? • What are the major drivers to propel this behaviour? • What common factors are found among such people? What differentiates them from other sections of population. • What are the pronounced effects to be seen? Are they good or not? Etc. In layman’s term the bandwagon effect refers to people doing certain things because other people are doing them, regardless of their own beliefs, which they may ignore or override. The perceived "popularity" of an object or person may have an effect on how it is viewed on a whole. For instance, once a product becomes popular, more people tend to "get on the bandwagon" and buy it, too. The bandwagon effect has wide implications, but is commonly seen in politics, consumer and social behaviour. This effect is noticed and followed very much by today's youth, where for...
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...1.0 Introduction 1.1 Background Evolution of technology has profoundly changed the way of consumer buy products and services. “Consumer behavior is the study of an individuals, groups or organization and the process that been used to select, secure and dispose of products, services, experiences or ideas to satisfy needs and the impacts that the processes have on the consumer and society.” (Kuester, 2012). According to Comscore, the report found stated that low cost airline website have experienced a strong growth visitation from consumer who are continue to search for the best travel deals online. The concept of e-ticketing was first been initiated by Air Asia in 2001 and subsequently be followed by Malaysia Airline in 2005. Airline’s company...
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...shopping, we can see a lot of tags about ―made in China‖. Referring to China’s exporting capability in the garment industry, we want to find out why most of international clothing companies choose China as their manufacture market for their production basement. And whether the ―made in China‖ tagged in clothes is influencing consumer behavior or not. Moreover, the authors would like to provide some feasible suggestions on the management for the Chinese garment manufacturers, especially in the labor force problem. Methodology - This paper mainly takes the methodologies of literature review, both qualitative and quantitative analysis in case study, and questionnaire survey. The literatures reviewed here include company articles, academic papers, books, and website information. And in consumer behavior part, we use questionnaire as our research tools. Findings - According to our research, it is clear that many firms choose China as their manufacture manufacturing basement because of Chinese low labor cost. Country-of-Origin (Made in China) affects little in final consumer behavior compared with many other elements influencing consumer behavior in clothes purchasing. The human...
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...Analysis and Evaluation of H&M’s Market Success: Does the Company Educate its Consumers or Does it Serve a Unique Market Segment? ABSTRACT In the current retailing market, Hennes and Mauritz AB (H&M) remains a unique phenomenon in part due to the observable difference in the behavior of the company’s customers. This study evaluates two theories attempting to explain the deviation in H&M customers’ behavior-patterns. The first theory suggests that the customers’ behavior is attitude-bound and learned-taught through the customer-company interaction. The second theory argues that H&M customers belong to a genuinely unique market segment. The researcher surveyed 160 shoppers at H&M and one of the department stores and used a grounded-theory approach to analyze the data. The results substantiated the first theory claiming that shopping behaviors were taught and learned. The study had an important practical value. However, its results were subject to l reliability and validity threats; thus, further research would be required to confirm the findings. I. INTRODUCTION The issues of consumer relationships have been the focus of marketing research inquiries for at least a century. In the last decade, with the discovery of organizational core competences, relationship knowledge experienced a new wave of research interest and was named among the leading “strategic powers” of an organization (Hamel & Prahalad 1994, pp. 3-5; Bergenhenegouwen et al. 1986, p. 29). Hennes and Mauritz AB (H&M)...
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...The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. Many studies have been done on the green marketing exploring the importance of the topic and relationship to the attitude and purchasing behavior of the consumers of eco-friendly products. Through the vital information provided by the expertise, competent and experience researchers, companies have understood the importance of green marketing in order to produce eco-friendly products and these provided much rich information for the literature studies of the thesis The objective of this research was looked into and explored the influencing of the four traditional marketing-mix elements, satisfaction and word of mouth (WOM) on attitude and purchasing intentions of consumers on eco-friendly products specifically fasting moving consumer goods (FMCG) or non-durable ones. The purpose of the study was to obtain information from consumers’ point of view. Furthermore, one perspective of the study was to look into the comparison of the Swedish and the Non-Swedish their attitudes towards ecofriendly products. A questionnaire provided to obtain the views of the Swedish and others nationalities, how they are influenced by the marketing-mix elements (4P), satisfaction and WOM concerning green attitudes and purchase intention of eco-friendly products...
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...development of e-commerce. On the basis of current status of China’s C2C e-commerce, this paper conducts an in-depth analysis of the factors affecting the consumers’ initial trust. At last, the paper provides some valuable marketing strategies as to how to build the initial trust so as to facilitate the success of online transactions. The research conducted by this paper will help enterprise enhance their competitive advantage and contribute to the development of e-commerce. Keywords: Initial Trust, C2C E-Commerce, Online Shopping 1. Introduction The study of the trust in the e-commerce environment has long been mostly focusing on the B2C Model, yet with the development of the information technology, the online C2C business has accounted for more than 75% of the online shopping turnover, which has influenced people’s work environment greatly and become an important part in the daily life of consumers in the information society. Under the C2C e-commerce environment characterized by the person-to-person transactions, it’s difficult for the buyer and seller to build a high degree of trust. Online transactions are different from the traditional ones. Consumers face more risks when making an online purchasing decision. Trust is an important factor under conditions of uncertainty and risk. Consumer’s belief that an e-vendor can be trusted plays a vital role in attracting and retaining consumers [1, 2]. In recent years, hundreds of group buying forums have appeared in...
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...research. CHAPTER 1 1.0 INTRODUCTION. 1.1 Background of study. Impulse buying occurs ―when a consumer experiences a sudden, often powerful and persistent urge to buy something immediately‖ (Rook, 1987). Impulse buying may be consequent to consumer perceived environmental cognitions or experienced internal states or traits, which can evoke positive reactions from shoppers that lead to profit gains (Newman & Patel, 2004). Most shoppers occasionally buy on impulse. This pervasive phenomenon draws substantial research interest. At present dramatic increase in personal disposable incomes and easy to get credit availability have made impulsive purchasing in retail environment a major leisure and lifestyle activity. Impulsive purchase behavior is driven by pleasure seeking goals causes a consumer to experience desires for products. There exists a need to explore more the impulse buying behavior in a non-Western context, especially for those emerging countries as they are becoming the most lucrative markets in the world. Hence, the present study aims to fill this research gap by examining consumer’s impulse buying behavior and what factor influence impulse buying. A scientific problem can be formulated in a question: why do consumers sometimes act unpredictably and buy on impulse? The aim of the study is to justify factors affecting consumer impulsive purchase behavior in supermarkets....
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...CONSUMER BEHAVIOR TOWARDS THE NEW PACKAGING OF FMCG PRODUCTS Mitul Deliya Assistant Professor, S. K. College of Business Management, Hemchandracharya North Gujarat University, Patan Email: deliya.mitul@gmail.com ABSTRACT The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged FMCG products. This research utilized a focus group methodology to understand consumer behavior toward such products. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding Consumer’s behavior towards the packaging of FMCG products. When consumers search for and process information in-store, the product's package can contain relevant and useful information for the consumer. Product packaging forms the end of the 'promotion-chain' and is close in time to the actual purchase and may therefore play an important role in predicting consumer outcomes. Packages also deliver brand identification and label information like usage instructions, contents, and list of ingredients or raw materials, warnings for use and directives for care of product. INTRODUCTION “Packaging is the container for a product – encompassing the physical appearance of the container and including the design, color, shape, labeling and materials used” Packaging has a huge role to play in the positioning of products. Package design shapes consumer perceptions and can be the determining factor in point-of-purchase...
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...Customer Buyer Behavior Regarding Luxury Goods in Peter Jones By [Author’s Name] [Faculty Name] [Department or School Name] [Month Year] ACKNOWLEDGEMENT My thanks go out to all who have helped me complete this study and with whom this project may have not been possible. In particular, my gratitude goes out to friends, facilitator and family for extensive and helpful comments on early drafts. I am also deeply indebted to the authors who have shared my interest and preceded me. Their works provided me with a host of information to learn from and build upon, also served as examples to emulate. DECLARATION I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with the university. Signature: Date: ABSTRACT TABLE OF CONTENTS LIST OF FIGURES CHAPTER 01: INTRODUCTION 1.1. Outline of the Study Purchasing products and services is common around the world, and almost everyone indulges in shopping. The value of a brand is seen in its brand equity and the brand loyalty that the brand possesses. The way consumers perceive a product or service, and the importance it has in their life is what makes all the difference, watching dogs on the way...
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... as well as the research field. China, as the largest emerging market, now suffers from big environmental problems. Meanwhile, other issues like food safety, horrible working condition and child labor, are also gotten high attention. These problems lead people to caring about CSR. So, how is costumers’ awareness of CSR China? As there are such different kinds of issues, which CSR activity the customer concern more and may affect their buying behavior? This paper aims to analysis costumers’ CSR awareness and the impact on customer’s buying preference of CSR activities. Literature review As one of the major topics that companies must address, corporate social responsibility (CSR) remains a significant issue in business practice across all industries (Chabowski et al., 2011; Wagner et al., 2009; Pirsch et al., 2007). Ignoring CSR can have dire consequences. For example, the total social costs that must be borne by US businesses due to socially irresponsible behavior (e.g. pollution, faulty/dangerous products resulting in consumer injuries, worker accidents due to poor safety conditions) is estimated at two and half trillion dollars per year. Definition of CSR: Carroll (1999, p. 283) delineated...
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