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Effects of September 11 on Consumer Behavior The world has never been the same since September 11 2001. Even though some people claim consumer behavior was not affected by this tragic event. They say almost no measurable changes have affected consumerism, and that otherwise businesses run under their usual gains and losses. I believe that business has indeed seen effects from the September 11 event. Several types of businesses have benefited from the increase of fear this incident created in people. Businesses such as insurance companies, weapons retailers, as well as real estate agencies have been somehow impacted positively. I believe that the insurance companies have seen an increase in their sales, because they have sold probably a higher amount of insurance during these times. As mentioned also, people started to buy more weapons than what they did before for greater sense of security for their families. A lot of movement has also happened for real estate, since a lot of people have decided to leave larger urban areas towards more rural locations.
Other types of businesses have not been so lucky, either taking heavy losses or having to close down permanently. One example is our local downtown business, which used to be booming with business but now it has declined Border crossing security has been greatly augmented. As a result people from across stop coming across as often so a lot of business have closed, I believe these got to show that business did become affected by the 9/11 event in both positively and negative ways contrary to people's some

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