Consumer Behaviour

Consumer Behaviour

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THE INDIAN INSTITUTE OF PLANNING & MANAGEMENT
NEW DELHI

THESIS SYNOPSIS

SUBMITTED TO:

Prof. Sumanta Sharma

DETAILS OF THE STUDENT:

|Name                       |:       |Shikhir Handa                                                                                   |
|Batch                       |:       |pgp/ss/2008-10                                                                                 |
|Specialization             |:       |Marketing & Finance                                                                             |
|Section                     |:       |FN-2                                                                                           |
|Phone No                   |:       |9990048880                                                                                     |
|Email Id                   |:       |shikhir.handa@gmail.com                                                                         |

Desired Area:       Marketing

Title of the thesis:

Consumer Buying Behavior towards Hul Premium Soap Study of Pears and Dove

INTRODUCTION

The main objective of the project is to get the full knowledge of the Introduced in India in 1902, Pears soap has no equal. It is gentle enough, even for baby's skin. Pears is manufactured like any other soap, but unlike in conventional soaps, the glycerine is retained within the soap. That is the cause if its unique transparency. After manufacturing, the soap is mellowed under controlled conditions over weeks. At the end of this maturing process, it is individually polished and packed in cartons.

Today Pears is available in three variants - the traditional amber variant, a green variant for oil control and a blue variant for germ protection.

Research Objective

    ➢   To study the awareness customer preference towards pears and dove because pears is mainly used in winter and dove is premium soap offered by HUL.

    ➢ To know about the most recommended brand...

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