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Consumer Behaviour

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Submitted By nainemamatha
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Introduction:
Consumer Behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general.
Here we are analyzing buying behavior of three customers. The products are of three categories: - low end, medium end and high end. For low end, i have chosen the product- Shampoo. For medium the product: - Dress kit and for high end i have chosen the product: - latest released Mobile (HTC m8). These feedbacks will show what are the thinking process and the perception of the consumers about these products and then analyzing these responses. Here we are analyzing the response of only three persons. The description of each analysis is given in the next page.
Here interview is taken for three people on three different products
Category A

A mundane product or service costing less than $5. * Here product is PARK AVENUE BEER Shampoo. * Bought by Mounika stays in Hyderabad. * Made from beer and it is for normal hair. * Frothy goodness for soft, silky hair, naturally. * Product is purchased from Big Bazar as she wanted to buy some personal care products also. * She got for half price in an offer. * Customer is unsatisfied with previous shampoo brand she is using(Panteen).

Category B:
A product or service costing over $100 that

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