López Hernández Angélica Marina.
00014531

Consumer Behavior : Essay

The ways and maners consumers behave and the reasons they have for making a certain desicion are many, and different. Each consumer is separately influenced by the environment in which they live, be it work, friends, school , family, etc. Marketers should take in consideration this groups that can change or condition a desicion, for example. In countries like the U.S. family influence is not as strong and well marked as it is on Latin American, this is due to different life styles, culture , education and traditions that define each region and give them a unique essence and personality. This essence and personality based on the facts already mentioned such as culture, education, etc changes drastically a consumer’s behavior and preferences, and that is why it is so important to consider it when analysing our market.

Let us now refer to the Household Life Cycle. for a start, the definitons given for household marketing on each place or for each marketer may vary for the place in which the marketer focuses, but if we were to focus on a specific place, the U.S.’s definition might be something more of a core social group that determines and defines our consumers. For example, on the U.S the Household Life Cycle (HLC) is not as long lasting as it is on Latin America because, as we said, in Latin American culture the family core is clearly stated and plays an important role on the consumer’s entire consumer’s life, since it was born until its adult desicions once they have reached independence. Once this has been analysed, if the HLC is correctly focused and applyed it can achieve great things, and a deeper impact on the consumer.

As we said, the lyfestyle on the U.S. is radically different compared to that in Latin America, and that means that the HLC is also different in a place to