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Consumer Perception Towards Internet Banking Services of Bangladesh

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European Journal of Business and Management ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol 4, No.7, 2012

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Consumer’s Perception on General Banking Activities of Commercial Banks: A Study in the Banking Context of Bangladesh
Jafirullah Khan Jebran (Corresponding author) Lecturer, Department of Business Administration Atish Dipanker University of Science and Technology, Dhaka, Bangladesh. Cell: +88-01914224859 E-mail: jafirullah.khan@gmail.com

Md. Afzal Hossain Lecturer, Department of Business Administration Shanto-moriam University of creative technology, Dhaka, Bangladesh. Cell:+88-01912807050 E-mail: aafxal_005@yahoo.com Abstract To cope up with the competitive and highly regulated banking sector, every bank is trying to put their focus on satisfying its customers. As a result consumers’ need is required to be found out. This research focuses on the issues to find out consumers’ perception on general banking activities of a commercial bank. The paper provides an understanding of different factors that affect consumer perception on general activities of a bank. Here 3 factors are generated with the help of factor analysis. This sort of research is also helpful to find out consumer’s perception in different industries and organizations. Keyword: Factor analysis, General banking activities, Commercial banks 1. INTRODUCTION Banking sector in Bangladesh is characterized as a highly competitive and highly regulated sector. With a good number of banks already in operation and a few more in the pipeline, the market is becoming increasingly competitive day by day. With the global slowdown in the face of rising competition, the commercial banks are constantly looking for ways to develop their market and quality of service and product to remain ahead of others. For this purpose they are concerned about getting knowledge about their client’s

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