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Consumer Racial Profiling: A Literature Review

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This article is about a more broad study conducted among Philadelphia residents. This study was conducted to provide an understanding of consumer racial profiling from a metropolitan area. The data collected was from a random digit dialing phone survey. Based on findings, the authors conclude that CRP is as prevalent as reported by the Black respondents in Philadelphia; it represents a serious problem that needs to be addressed by retailers. The authors exerts their efforts in the first systematic investigation of this issue within the context of consumer behavior, and can be seen as contributing to the base knowledge both with the scientific study of racial profiling and consumer behavior. The finding of this study found that African American

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