...T.W.M.B. 1 CONSUMERS BEHAVIOUR TOWARDS TWO-WHEELER MOTOR BIKES. DR. K. MALLIKARJUNA REDDY Associate Professor,Department of Business Management, Osmania University, Hyderabad ABSTRACT The marketing concept is consumer oriented and the emphasis is more on the consumer rather than on the product. The essence of modern marketing lies in building of profit along with creating meaningful value satisfaction for the costumers, whose needs and desires have to be coordinated with the set of products and production programmes. Therefore, marketing success an enterprise depends as its ability to create a community of satisfied consumers. All the business activities should be carried out in ways which are directed towards the satisfaction of the consumer needs. Consumer behavior is affected by a host of variables ranging from personal, professional needs, attitudes and values, personality characteristics, social economic and cultural background, age, gender, professional status to social influences of various kinds exerted a family, friends, colleagues, and society as a whole. The combination of these factors help the consumer in decision making further Psychological factors that as individual consumer needs, motivations, perceptions attitudes, the learning process personality characteristics are the similarities, which operate across the different types of people and influence their behavior. There are four major factors which influences on the buying behavior of consumer. 1. 2. 3. 4...
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...InstaBike Shop & Assembly: Online Cyclist Guide to Satisfaction A Capstone Project presented to the Department of Information Technology Faculty of Engineering Institute of Information and Computing Sciences University of Santo Tomas in partial fulfilment of the requirements in the degree of Bachelor of Science in Information Technology Azarias, Bernard Ezekiel A. Dasalla, Jose Paulo D.R. Espiritu, Karlo Antonio A. Peralta, Paolo Javier J. Guevara, Steven Kristian L. April 2015 Table of Contents Chapter l......................................................................................................................... 3 Introduction ................................................................................................................. 3 Project Context ........................................................................................................... 4 Purpose and Description ............................................................................................. 5 Objectives ................................................................................................................... 5 Scope and Limitation .................................................................................................. 6 CHAPTER II ................................................................................................................... 8 Traditional Shopping vs Online Shopping ....................................................................
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...identity in the American market as one of the most trusted motor bikes. The mission statement of Harley Davidson Corporation is “We ride with our customer and apply this deep connection in every market to serve to create.” Background: (Startup and History) Harley Davidson started off with when William S Harley completes a draft of an engine designed to fit into a bicycle. Arthur Davidson joins with William S Harley and provides the first production of Harley Davidson Motorcycle. Harley Davidson bike was built to be a racer bike which has 3-1/8 inch bore and 3-1/2 inch stroke (Hardley Davidson INC, 2001). The home office initially they worked was a 10x15 foot wooden shed with the words- “Harley-Davidson Motor Company” on the door. In 1905, a full time employee is employed at Harley Davidson. Harley Davidson has more than 1300 dealers in 60 countries worldwide. According to Hoovers.com, it has around 6300 employees. Corporate headquarter of Harley Davidson is in Milwaukee, Wisconsin and domestic production facilities are located in various areas such as , East Troy and Tomahawk, Wis.; York, Pa.; and Kansas City, Mo. The company also has its companies beyond USA in countries like Europe, Brazil and Japan. Harley Davidson is long known for its product and services. It has played a huge role in providing customer service and satisfaction. The product that Harley Davidson provides is: * 35 Harley Davidson model bikes with 5 families of motor cycle: Harley Davidson provides 35 Harley...
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...fellow beings; hence he has to travel one destination to another. The progress of automobile industry tries to full fill this purpose with the help of four wheelers and especially two wheelers. When we take into consideration of our country India, it is a fast growing developing country. This growth can be seen in the field of automobile industry also. India is a very good market of many globalized automobile giant brands like Mercedes-Benz, Vox Wagon, Fiat, Toyota, Hero, Yamaha, Bajaj etc. In this scenario it would be better to mention about the satisfaction of customers who are using the vehicles. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. The customer satisfaction varies from person to person and also one group to another. In the marketing context it is important to understand about the satisfaction level of the customers based on the analysis of data. In earlier periods, i.e. immediately after the independence dependence of foreign technology was banned and manufacturers were forced to localize their products. The automotive industry in our country declined under the government’s stifling restrictions and the Indian buyer was saddled with products of appalling quality. This attempt at self-sufficiency failed miserably because of the industry’s isolation from the best technology. The Japanese and later Korean auto industries were also...
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...Yamaha Bikes In India: A Comparative Study Vis-a-vis 0 EXECUTIVE SUMMARY OBJECTIVE : • • • To find the position of Yamaha’s bikes in various segments of Indian market. To interpret the satisfaction level of customers using different brands of bike. To suggest Yamaha as to how it can improve its market share. RESEARCH METHODOLOGY : The research had to be conducted through a survey based on questionnaires • Sample size – 200. • Brands covered – Hero honda Bajaj Honda Tvs Suzuki Yamaha Target area – Noida Greater noida Ghaziabad Sampling used – simple random. Scaling used – 5 point likert scale . • • • 1 DATA ANALYSIS : Analysis was done on the basis of 22 parameters. Bar charts were developed on these parameters which compare different brands in the 2 wheeler industry.with the help of these charts. yamaha’s position in the market is found and analysed . SUGGESTIONS : • Introduction of new brands.this may turn the market oligopolistic but will definitely increase the market share. Looks and style should not be over stressed as compared to quality and mileage. Yamaha does not have any successful 150 cc bike. Yamaha’s R & D facilities should coordinate with the marketing wing to give customers what they want. Secondary research shows that yamaha has a good brand awareness. But when it comes to real market , it is an illusion. 360 degree marketing approach with aggressive promotional campaigns should be followed. Focus should be on young teenagers...
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...A STUDY ON CONSUMER BUYING BEHAVIOUR AT TIME TO PURCHASE HERO HONDA BIKE. A Report submitted in partial fulfillment of the requirements for the award of the degree of BACHELO OF BUSINESS ADMINISTRATION TO SOUTH GUJARAT UNIVERSITY, SURAT Submitted By: TARANG P PATIL T.Y.B.B.A. (SEM-VI) ROLL NO.-23 Under the guidance of MR.HORMAZ.D.PATEL Submitted To: THE CO-ORDINATOR THE SURAT PEOPLE’S CO-OP. BANK COLLEGE OF BUSINESS ADMINISTRATION UDHNA (SUART) March 2007 1 THE SURAT PEOPLE’S CO-OP. BANK COLLEGE OF BUSINESS ADMINISTRATION CERTIFICATE OF THE FACULTY GUIDE This is to certify that the project entitled “A STUDY ON CONSUMER BUYING BEHAVIOUR AT TIME TO PURCHASE HERO HONDA BIKE. Submitted in partial fulfillment for the award of the degree of BACHELOR OF BUSINESS ADMINISTRATION TO SOUTH GUJURAT UNIVERSITY, SURAT is a record of bonafide research work carried out by TARANG P PATIL under my supervision and guidance. Signature Project Guide (Prof .H.D.Patel) Signature Co-Ordinator (MRS. DAISY S.T) DECLARATION 2 I , TARANG P PATIL , here by declare that the project report entitled “A STUDY ON CONSUMER BUYING BEHAVIOUR AT TIME TO PURCHASE HERO HONDA BIKE. under the guidance of Prof H. D. PATEL submitted in partial fulfillment of the requirement for the award of the degree of Bachelor of business administration to south Gujarat university , Surat is my original Work - research study - carried out during 1st January, 2008 to 1st March ,2008 and...
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...Lovely Professional University Assignment – 1 Research Methodology ( MGT516 ) On Consumer Behaviour Towards TVS Motors (Jhalandhar Region) Presented to Mr Pranav Ranjan By Md Abdulla Hoque MBA (International Business) Roll = A16 Sec = R1011 Reg No = 11005070 Consumer Behaviour Towards TVS Motors (Jhalandhar Region) Indian Automobile Industry The Indian Automobile Industry is manufacturing over 11 million vehicles and exporting about 1.5 million every year. The dominant products of the industry are two wheelers with a market share of over 75% and passenger cars with a market share of about 16%. Commercial vehicles and three wheelers share about 9% of the market between them. About 91% of the vehicles sold are used by households and only about 9% for commercial purposes. The industry has attained a turnover of more than USD 35 billion and provides direct and indirect employment to over 13 million people. Hero Honda Motors is occupying over 41% and sharing 26% of the two wheeler market in India with Bajaj Auto. The level of technology change in the Motor vehicle Industry has been high but, the rate of change in technology has been medium. Investment in the technology by the producers has been high. System-suppliers of integrated components and sub-systems have become the order of the day. However, further investment in new technologies will help the industry be more competitive. Over the past few years, the industry has been volatile. Currently...
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...Lara Ballantyne Jaylen Gadhia Rachel Kirby Sami Zubair Agenda Current Situation Objectives Distance Satisfaction Brand Finance & Implementation Current Situation POLITICAL ECONOMIC REPUTATIONAL 50% of revenues came from online sales channels East-West routes = 38% of revenue and 35% of passenger km’s 32% of Danes are motivated to use the train system, however rarely do Current Situation Objectives Distance Satisfaction Brand Financials & Implementation What Matters Most Increase Rail Travel Alterna(ves Maximize Sa(sfac(on Financial Impact Strengthen Brand Image ST & LT Benefits Increase Fleet Commercialize Sta(ons Improve Technology Market the Brand Alter Interior of Trains Focus on On-‐Board Ameni(es Enter Alterna(ve Transport Markets Current Situation Objectives Distance Satisfaction Brand Financials & Implementation The “DSB” Strategy OBJECTIVE D (Distance) S (Satisfaction) B (Brand) Current Situation Increase passenger kilometers travelled Maximize customer satisfaction Improve DSB’s brand image Objectives STRATEGY • • • • IMPACT Facilitate commercialization of surrounding train station areas with improved...
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...STUDY OF CONSUMER PERFERENCES TOWARDS 150CC MOTORCYCLES IN LUDHIANA CITY A PROJECT REPORT Submitted by : HARPINDER SINGH (Roll no. 8100132015) in the partial fulfillment for the award of the degree of BACHELORS OF BUSINESS ADMINISTRATION Submitted to: Dr. MEENAL CHAUHAN Gian Jyoti Institute of Management &Technology PUNJAB TECHNICAL UNIVERSITY, JALANDHAR 2008-2011 ABSTRACT The research project was undertaken to study the consumer preferences towards 150 cc motorcycles in Ludhiana city. Consumer is said to be the pivot around which the entire business activities revolve and thus it is necessary to know that how individuals make decisions. Primary data were collected from a sample of 120 respondents which was taken from the service centers of the motorcycle outlets. The factors leading to need arousal for 150 cc motorcycles were identified as availability of better pick up and elegant appearance. The main source of information about the motorcycle has been the media both print and electronic. The decision to purchase a particular brand of motorcycle was mostly made by the customer himself. The important factors considered while purchasing a motorcycle were pick up, styling and fuel efficiency. Bajaj Pulsar provides highest satisfaction in case of pick up, comfort, after sales service and maintenance cost whereas TVS Apache provides...
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...A RESEARCH REPORT ON “A COMPARATIVE STUDY OF CUSTOMER SATISFACTION TOWARD PERFORMANCE OF HERO HONDA, TVS AND BAJAJ BIKES” (A CASE OF BAREILLY CITY) SUBMITTED FOR APPROVAL FOR CONDUCT OF FIELD RESEARCH FOR PARTIAL FULLFILLMENT OF THE MASTER IN BUSINESS ADMINISTRATION DEGREE FROM U.P. TECHNICAL UNIVERSITY, LUCKNOW Under the Kind Guidance of: Mr. PANKAJ DIXIT Co-ordinator Management R.B.M.I. Bareilly Submitted By: DESH RAJ SINGH M.B.A. IV - Sem Roll No. :-0701670033 SUBMITTED TO: DEPARTMENT OF BUSINESS ADMINISTRATION RAKSHPAL BAHADUR MANAGEMENT INSTITUTE, BAREILLY (U.P.) DECLERATION I, Desh Raj Singh, student of M.B.A IV sem (university roll no.0701670033) at RBMI; hereby declare that I have completed my research report on the topic titled “A COMPARATIVE STUDY OF CUSTOMER SATISFACTION TOWARD PERFORMANCE OF HERO HONDA, TVS AND BAJAJ BIKES” as a compulsory part of my course curriculum. The information provided in the report is original and has not been copied from anywhere. This report is not submitted to any other university/institute for the award of any other degree/diploma. DESH RAJ SINGH MBA IV Sem. Roll No. 0701670033 ACKNOWLEDGEMENT “NO MAN IS COMPLETE IN KNOWLEDGE BUT SINGLE RAY OF KNOWLEDGE CAN BE HELPFUL TO MAN”. The research on “A COMPARATIVE STUDY OF CUSTOMER SATISFACTION TOWARD PERFORMANCE OF HERO HONDA, TVS AND BAJAJ BIKES” has been given to me as part of the curriculum in Two-Years Masters Degree in Business Administration....
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...The 1980’s saw a sudden rush of Japanese bikes into the Indian market. These bikes enjoyed the reputation of having earlier wiping off the local motorcycle industry in the UK, Europe and US markets. Despite being in a precarious situation then, Royal Enfield managed to successfully resist the competition and emerge as a leader in the mid-segment. From sales figures as low as 30000 in 2004, the company managed to pull off a whooping 175000 sales figure in 2013. Over the years, the company has undergone a makeover, both, technically and aesthetically, in the kind of products it has to offer. The “Classic Series”, “New Thunderbird 500”, and the latest feather on the cap – the Continental GT café racer have positioned brand RE to appeal to all...
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...Assignment on Consumer Behavior Submitted by: Sougata Panja Submitted to:Prof:Narendra Babu Exercise (A) Introduction: Garnier Oil Clear Face Wash is the product For the men of today who are absolutely conscious of their suave, charming self comes Garnier Oil Clear Face Wash, part of Garnier’s MEN range of face washes and moisturizers. Custom made to offer an extremely effective cleansing experience; Garnier Oil Clear Face Wash leaves the skin hydrated and fresh sans all the excess oil. Formulated with the oil absorbing mineral clay and cooling Cryo-menthol it works on granting you freshness which ticks with the clock needles and leaves you oil-free all day long. Defying the fad that oil free cleansers dry the skin, this face wash just removes the excessive oil and works on a giving a non-greasy, classy look. Pick this up for that manly freshness and style, all day long! Price of product: 140 INR for 100ml Interviewee: suman dey Age 21 ,engineering student. Mob:- 08670419495 Summary: The customer got influence by his roommate to buy the product as his roommate also was using the same product and he found the improvement after using the product so he recommended him the same product. After that he went online to do research about the product and after getting all knowledge about the product he decided to purchase the product. Theoretical concepts Based on customer satisfaction we can say that customer is happy about using the product and recommends others also to use the same...
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...release of the Hollywood film Easy Rider in 1969. This film helped change the public’s perception of bikers and sparked an increase in motorcycle demand which has lasted to this day. The motorcycle industry offers products which can be viewed as luxuries or wants as opposed to necessities. When concerning Harley-Davidson, most motorcycle owners have purchased their bikes as a second vehicle, using them more during weekends and off-time instead of during the work week. This implies that the motorcycles serve for recreational purposes and thus are an item which can be expendable at times. This has hurt the industry recently with the slight recession the United States economy is facing. Another interesting thing to note about the motorcycle industry is the different appeal bikes carry in different global regions. In the United States for instance, Harley-Davidson has had much success because of the market trends and tastes people enjoy. Harley-Davidson has benefited from a U.S. market which enjoys casual and recreational riding. This isn’t necessarily the case overseas, as in Europe the trendy pick is a sleeker street bike, with a focus on speed and handling as opposed to power and comfort. Despite these somewhat unfavorable market characteristics, Harley-Davidson has found success in the motorcycle industry. Some key factors in order to achieve this include having a strong and adaptable brand image, having a strong marketing effort (both domestically and globally), and having...
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...APPLICATIONS – NORDSTROM Diagnosis Company Background Industry: Retailer (Upscale US department store chain). Founder: John W. Nordstrom and Carl F. Wallin. Headquarters: Seattle, Washington, US. Product: Footwear, clothing, accessories, handbags, jewelry, cosmetics, and fragrances. Number of location: 112 full-time stores, 69 Nordstrom Rack clearance stores, 2 Jeffrey Boutiques and 1 clearance stores Connecting with customer 1) Maintain "no question asked" return policy. 2) Sales representatives send thank-you cards to customers who shop there and have hand-delivered special orders to customer's homes. 3) Installed a tool called Personal Book at its registers that allow salespeople to enter and recall customer's specific purchases in order to better personalize their shopping experiences 4) Provides customers with multichannel for shopping, allowing them to buy something online and pick it up at a store within an hour. 5) Fashion Rewards Program, rewards customers on four different levels based on their annual spending. a. Customers who spend $10,000 annually receive complementary alterations, free shipping, a 24-hour fashion emergency hotline, and access to a personal concierge service b. Customers at the highest rewards level ($20,000 spent annually) also receive private shopping trips complete with restocked dressing rooms in the customer's specific size, champagne, and live piano music; tickets to Nordstrom's runway fashion shows; and access to exclusive travel and fashion...
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...How to improve sales of Bajaj Pulsar: A consumer insight Submitted By Ravi Shekhar Kumar Table of Contents 1. Introduction 4 1.1 Background 4 2. Research Framework 5 2.1 Research Proposal 5 2.2 Research Objectives 6 3. Research Methodology 7 3.1 Literature Survey 7 3.2 Qualitative Research 9 3.4 Research Hypothesis Development 10 3.5 Measure Development 14 3.6 Data Analysis Plan 15 4. Conclusion 18 Annexure-A (Details of Indepth Interview) 19 Annexure-B (Hypothesis) 20 Annexure-C (Sample Instrument) 21 References: 29 Executive Summary Objectives: The growth of Indian Motorcycle market has plummeted in 2008-09 and this has affected Pulsar, a flagship brand of Bajaj Auto Limited. The market share of Pulsar in the premium segment of motorcycle has declined by around 8% in the last two years. Therefore, in this project work our aim to develop strategy for improving sales of Bajaj Pulsar. Research Methodology: To understand the consumers’ expectation and satisfaction from the purchases of motorcycle, we have done qualitative research to identify the underlying motives for the purchase of Motorcycle. We have formulated a set of research problem to address our management decision problem. These research problems have helped us in identification variables relevant to our study. Using these variables we proposed a set hypothesis. Finally to test these hypotheses, we have developed an instrument and also proposed a tentative data Analysis plan...
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