...Abstract: This course work will concentrate on marketing analysis of the world’s leading circus company Cirque du Soleil. Based on the data given it will conduct a PEST, Porter’s 5-Forces, SWOT analysis and discuss the results, together with results paper will concentrate on marketing and positioning strategies and Ansoff’s Matrix, and also recommend strategy measures for achieving sustainable economic development outcomes. It was found that, first of all, Cirque du Soleil is making a profit while most of its competitors are fail to break even. Second, with its innovative and creative productions, the Cirque stays in a distinct position that none of its competitors can compete. Third, the Cirque’s shows ease to accept by the world and became more flexible due to the sufficient diversity in performers’ nationalities and with experience in multi-field. Table of Contents 1. Introduction………………………………………………………..5 2. PEST and Porter’s 5-forces analysis................................................5 3. SWOT Analysis................................................................................11 4. Marketing and positioning strategies...............................................14 5. Ansoff’s Matrix…………………………………………..………..16 6. Conclusion........................................................................................18 Bibliography.......................................................................
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...IMPACT OF MEDIA ON SOCIETY Media has continuously pervaded and defined society and has advanced with technology. The traditional forms of media propagation including television, newspapers, posters and mail remain as efficient as before the introduction of newer methods. Email, websites, e-zines and social online media have replaced expensive media production such as magazines and photographic paper. Media imparts and shapes society’s opinion on the subjects of politics, business, culture and sports. It reflects on the freedom of speech and freedom of expression within a country. The positive aspects of free media far outweigh the negative effects that may occur. In the case of internet based media, control is difficult. Control of the Internet has however been imposed in China. Media has the ability to bring relief to disaster prone areas while at the same time it may be responsible for nurturing prejudice against certain regions. For example, the perception that Africa is an extremely underdeveloped region although it is actually bustling with megacities. In the world of social media, gossip columns have the potential to ruin lives of individuals or boost their popularity. Advertising through modern media has led to the rise of fortune 500 companies. It has been argued that media has resulted in a generation of couch potatoes who rarely engage in outdoor activities. It has become rarer to find someone who has good handwriting since typing is now the preferred skill...
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...Fashion is a thing that involves what we wear, the vehicles we ride, how we enrich and various other styles that use fashion. At the present time fashion is a trend of rapidly evolving society. This is because, with the fashion they feel themselves more confident and fashion is also able to change the identity of each person. Fashion is so important for us because it show the truly attitudes of person. Enriching an extreme fashion and beauty-conscious from the comfort can cause health problems. As enriching high heels are at high risk for the wearer will feel sore feet and not too long-lasting wear. In addition, a stylized fashion nowadays more concerned with the beauty of the clothing comfort. But in the same fashion that emphasizes beauty from the comfort and fashion that can cause health problems are very important for people who are working as per what they wear is important to represent a clean and disciplined workers. Furthermore, fashion can lead us to waste too extreme because according to the current fashion of a thing that is not so important to buy. Examples of today according to the current trend to waste money buying their telephone served by trained staff when there are more important things to be purchased but they are thinking about fashion from waste. This fashionable key waste is also important because it is a successful development. Fashion involving religion is an obstacle to Muslims because Muslims are the ones who are told to cover up. However, today's...
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...Contemporary dance company in Australia The ease of movement promoted by contemporary dance technique means that is it accessible for beginners as well as allowing experienced dancers to push new boundaries of body movement. Partners can improvise using the natural movement of the body, characterized by weight exchange, fluid movement and touch . 'Contemporary dance' has different meanings in different places. Different terms are used: modern dance, post-modern dance, 'new' dance, experimental dance, dance improvisation and contact improvisation as well as other terms in different languages. It is not contemporary artists and companies working in the fields of classical ballet, modern ballet, jazz dance, show dance or other forms of popular dance. Contempraroy is one of the most biggest dance company and it included lots of people that work for them some of them are : Desire Choreography Lisa Wilson Music by Matt Cornell and Paul Charlier Music edited by Matt Cornell Cast Emily Amisano, Juliette Barton, Lachlan Bell, Thomas Bradley, Richard Cilli, Janessa Dufty, Bernhard Knauer Fanatic Concept Sam Haren, Steve Mayhew, Larissa McGowan Choreography Larissa McGowan Dramaturg Sam Haren Sound Construction Steve Mayhew Cast Natalie Allen, Bernhard Knauer/Chris Aubrey, Thomas Bradley Yield Choreography by Emily Amisano Music by Fourtet, Seekae, Gold Panda Music mixed by Grayson James Cast Lachlan Bell, Juliette Barton, Richard Cilli, Janessa Dufty Dream Lucid ...
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...Analyze the tenets and goals of liberalism as a present and future force in world politics. Summarize realist beliefs and assess their implications for understanding the world political system. Which theory do you feel best represents the global system and why? Paper #2: (Due 05-July) The French and American Revolutions are credited with linking the “will of the people” with a national government. This linkage vastly increased the power of government, as it now presumed to speak for the “masses.” Describe contemporary situations where governments wield extensive powers and justify their actions in the name of nationalism. Paper #3 (Due 19 July) A variety of changes characterize diplomacy in the twenty-first century. Attack or defend the following statement referring to these changes: “Many of the trends in twenty-first-century diplomacy are a double-edged sword. Although they are consistent with a broader trend toward democracy, that democratization has placed contemporary diplomacy at the whimsy of ill-informed popular opinion that can be stirred by demagogues to block progress that would be of benefit to all parties involved.” Paper #4 (Due 31 July) In an effort to understand the developmental issues confronting the United States and the world, the Senate has invited you to testify at hearings into these matters. You have been asked to summarize and evaluate the pessimists’ and the optimists’ perspectives. Which arguments are the strongest for each perspective? What evidence...
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...LBJ COMPANY COMPANY ADVISORY REPORT 2013 PREPARER: 11/27/2013 LBJ COMPANY COMPANY ADVISORY REPORT 2013 PREPARER: 11/27/2013 Table of Contents Introduction3 New Internal-control requirements3 Benefits of acquiring the control requirements5 Company’s positive attributes6 Indelible ink machine6 Present Internal-Control Violations7 Conclusion……………………………………………………………………………………………………………………………………………….8 Work Cited………………………………………………………………………………………………………………………………………………9 Introduction Within this Company Advisory Report I am presenting the different issues that need to be addressed before the company goes public. First, my report will present the internal control requirements that need to addressed, so all of the problems can be examined and adjusted before the company goes public. Secondly, I will present all of the positive attributes that your company has in place at the present time. Also, I will address the possible purchase of the indelible ink machine and the positive/negative effects that it can present to the company. Lastly, I will present the internal-control principles that have been violated & the improvements that need to be made before the LBJ Company goes public. New Internal-Control Requirements Some serious internal-control requirements that need to be addressed are presented before going public, so all of the potential problems can be adjusted and/or managed before following through with the public introduction. First, since the accountant...
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...Name of Student: Name of Professor: Course Code: Date: Contemporary Art Thesis statement An analysis of contemporary artwork reveals that there is a strong relationship between contemporary art and everyday life as artists can use them for environmental and political activities. Introduction One question that most people usually ask themselves when asked about the history of arts is whether art can have a history. Yes, art has a long history, older than most if not all individuals currently living on earth. Most people think of it as being timeless because art has remained beautiful and attractive since the Old Stone Age. Individuals enjoy looking at arts for its own sake not knowing that they may have a significant meaning and the knowledge of its context inasmuch as viewers from different generations and cultures may see same artworks and interpret them differently from the previous generations. Most of the art works we see around originate from things of the past. Rarely does an artist come up with an imaginary art from vacuum (Art History, par 1). Most of them usually refer their arts by critiquing the outmoded models, borrowing some traditional techniques and methods, researching the old and forgotten stories as well as building on some timeless themes to enable them obtain new ideas (Par 3). It is very important for us to understand the historical precedent as it guides artists in obtaining context since art began from the caves by the Old Stone Age Homo sapiens...
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...VCS265 Contemporary Arts and Design In Malaysia Anthony Lau PREPARED FOR: MDM. MARIAM BINTI MARIAM LECTURER DEPARTMENT OF LIBERAL STUDY PREPARED BY: MUHAMMAD ASHFAN MAZLAN 2014209874 MUHAMAD IHSAN BIN ZULKIFLI 2014292284 MOHAMAD TAUFIQ BIN AHMAD RODZI 2014644326 DATE OF SUBMISSION: 26 AUGUST 2015 ACKNOWLEDGEMENT In performing our assignment, we had to take the help and guideline of some respected persons, who deserve our greatest gratitude. The completion of this assignment gives us much pleasure. We would like to show our gratitude to Madam Mariam Binti Idris, VCS128, Universiti Teknologi MARA, for giving us a good guideline for assignment throughout numerous consultations. We would also like to expand our deepest gratitude to all those who have directly and indirectly guided us in writing this assignment. Many people, especially our coursemates and team members itself, have made valuable comment suggestions on this proposal which gave us an inspiration to improve our assignment. We thank all the people for their help, directly and indirectly, to complete our assignment. ABSTRACT The purpose of this research is to figure about the Malaysian Contemporary Art. The main idea of this research is to know more about Contemporary Art in Malaysia by researching a Malaysian artist. Contemporary art in Malaysia is diversed and also beautiful. There are things that is useful to search and learn for. The artist that we researched on is Anthony Lau...
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...Art101 Assignment 8.1: Discussion on Contemporary Art Trends (Manjares) What trends do you see in art today? Have you found art that is being produced currently that speaks to your experience? Have you found art that has engaged, informed, and changed your view? The 21st century has witnessed the growth of many technological innovations that affect everyday life, such as the Internet and satellite systems. Satart is a new type of art that is done by a satellite. There is no brush or stroke done in this type of art. I think this is a wonderful way to capture art from all around the globe. At first I thought that art was just as boring as when you watch a move that had no action, but know that I have done this course I have found that art is interesting and fun to know about. As you explore for the facts it is like building a puzzle every piece helps you understand and to appreciate art. After this course I have changed the way I see art. Now I can see what the artist felt and what he was trying to express with the colors and lines. It has made me look at art in a different way like when I see a painting I like it seems to talk to me and I reflect myself in it. I have enjoyed this course as well as all of my fellow peers. Thanks everyone I have had lots of fun!...
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...Since 1984 Guy Laliberté has been building Cirque du Soleil, an artistic circus that has amazed thousands of people in hundreds of towns. Cirque has worked hard on keeping their strengths unbeatable and weaknesses miniscule. In the process of making their weaknesses turn into strengths they have taken advantage of many opportunities available to them. Cirque has done so well at expanding their horizon is it difficult to find opportunities they have not taken advantage of; so, where will they go from here? They do have a few threats; yet even these do not seem to injury Cirque du Soleil. They may need to watch negative media attention and keep founder Laliberté under wraps. Although with Cirque’s popularity, little will affect this strong company that takes advantage of all opportunities and turns their weaknesses into strengths. Cirque du Soleil: The Circus of the Sun Shines 1. Mission Statement: Invoke, provoke and evoke the imagination, the senses and the emotions of people around the world. 2. Organizational strengths/weaknesses a) Strengths i. Unique: Cirque Du Soleil, French for Circus of the Sun, was founded in 1984 by Guy Laliberté in Baie-Saint-Paul, Canada for the 450th anniversary of Canada’s’ discovery celebration in Quebec City. (Roux, 2009) Cirque du Soleil now boasts 5 offices around the world: Amsterdam, Las Vegas, Singapore, and the headquarters in Montreal. The show that provides the audience with a mix of circus...
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...profession. Health and Safety Constraints: Products should be designed such that their everyday use does not cause harm. Also, engineers must acknowledge that all products have lifetimes, and therefore modes of failure, associated with them. Manufacturabiity: Concerned with designing,a product in such a way that it can be manufactured efficiently, reliably and within acceptable costs. Sustainability: The process of developing engineering devices, products, and systems that use the resources available to it to meet the needs of the present without compromising the ability of future generations to also meet their own needs. Formulate: devise or create a strategy or a proposal. Societal: of or relating to the society. Contemporary: current...
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...Emory Douglas essay With a serious interest in journalism and my passion for art, it was only a matter of time before I stumbled upon Emory Douglas, the revolutionary artist. He was born in 1943 in Grand Rapids, Michigan, and has been a resident of California since 1951. He became the Minister of Culture for the Black Panther Party in 1967, a role he held until the party disbanded in the early 1980s. During the Party’s active years he served as the art director overseeing the design and layout of the Black Panther, the Party’s weekly newspaper. Douglas's artistic talents and experience proved a powerful combination: his striking collages of photographs and his own drawings combined to create some of the era's most iconic images, like that of Newton with his signature beret and large gun set against a background of a blood-red star, which could be found blanketing neighborhoods during the 12 years the paper existed. The Black Panther Party newspaper covers were bold and graphic, using just black and one color, and either illustrated by Douglas himself or with high-contrast photographs. Douglas was trained as a commercial artist at City College of San Francisco and has been the subject of several solo exhibitions. His work has also been in numerous exhibitions about the history of the Black Panther Party, including shows at the Arts & Culture Conference of the Black Panther Party in Atlanta, GA in 2008 and “The Black Panther Rank and File” at the Yerba Buena Center...
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...Media has continuously pervaded and defined society and has advanced with technology. The traditional forms of media propagation including television, newspapers, posters and mail remain as efficient as before the introduction of newer methods. Email, websites, e-zines and social online media have replaced expensive media production such as magazines and photographic paper. Media imparts and shapes society’s opinion on the subjects of politics, business, culture and sports. It reflects on the freedom of speech and freedom of expression within a country. The positive aspects of free media far outweigh the negative effects that may occur. In the case of internet based media, control is difficult. Control of the Internet has however been imposed in China. Media has the ability to bring relief to disaster prone areas while at the same time it may be responsible for nurturing prejudice against certain regions. For example, the perception that Africa is an extremely underdeveloped region although it is actually bustling with megacities. In the world of social media, gossip columns have the potential to ruin lives of individuals or boost their popularity. Advertising through modern media has led to the rise of fortune 500 companies. It has been argued that media has resulted in a generation of couch potatoes who rarely engage in outdoor activities. It has become rarer to find someone who has good handwriting since typing is now the preferred skill. Conversely, media has brought...
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...art market in the 1990s, gained international recognition for Aboriginal Art that emerged into the contemporary Aboriginal art that appealed to White Australia's conflicting a desire for cultural reconciliation. The recognition of artistic production in Aboriginal communities across Australia enabled artists to explore themes of cultural alienation. The first wave of contemporary Aboriginal painters including Clifford Possum, Rover Thomas, Paddy Bedford and Emily Kame Kngwarreye, utilized repertoires of dots, blocks of color, with stimulating negative spaces or gestural brushstrokes to evoke the sense of a sacred, collective 'knowledge'. Collectors and museums began to actively collect contemporary Aboriginal works, whose conceptual paintings reinterpreted Australian colonial history. Our Guarantee To You No Quibble Money Back Guarantee! We are so confident in our ability to produce top level academic work that we are prepared to back it with a "No Quibble, Money Back" guarantee! Guarantee Information Essay Writing Service Today Aboriginal Australians are producing art in the remote regions where artists continue to explore their connections with their ancestral land and traditions of ground designs, body art, painted canvases, and bark paintings using contemporary materials. The practice of art is seen differently by indigenous art-makers than their contemporary artist counterparts; the works themselves often have a lot in...
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...Cirque du Soleil Case Q1. Outline briefly the environmental factors contributing to the demise of the traditional circus, and compare the offering of the traditional circus with the offering of Cirque du Soleil. Q2. Analyse Cirque du Soleil’s Blue Ocean Strategy and assess the sustainability of the proposed diversification strategy. Environmental factors contributing to the demise of the traditional circus Legal & Political * Tough laws and taxation policies. * Lack of governmental assistance and financial support. Economic * The increasing cost of moving from place to place. * Cost of animal maintenance got larger. * Hiring star performers led to rise in expenses. * The US went into recession. Environmental * Growing concern relating to the mistreatment of animals. * Scarcity of large tracts of land to accommodate circus tents in the city. Technology * Introduction of new technologies such as the TV, game consoles, iPods and laptops. Sociocultural * Two working parent families with no time to bring their kids to the circus. * An increase in movie theatres, along with the TV becoming the new medium for family entertainment. Comparison between traditional circus and Cirque du Soleil’s offering | TRADITIONAL CIRCUS | CIRQUE DU SOLEIL | PERFORMANCE | Based on acrobats, ringmasters, jugglers, clowns and animals acts. Star performers. | Emphasis on artistry. Human performers, no animals, stagecraft &...
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