CONTENT PLAN
CREATIVESERENITY WEBSITE
TRACY AU
3RD OF JUNE, 2015 https://creativeserenityt.wordpress.com 1 INTRODUCTION

1.1 Background
I wish to exhibit your work on the website of an international digital media collective (The Digital Media Collective or TDMC). The collective aims to help outstanding emerging digital media practitioners obtain work by giving them exposure (The Loop, 2013). The actual portfolios are not stored on the TDMC site. Instead, each category of digital media has a list of names, thumbnails, and links to the practitioners’ websites. There is also a category for generalists – people with skills in multiple areas.
The collective knows that recruitment agencies and prospective hirers of digital media professionals regularly look at the portfolios on their site. Inclusion is usually by invitation only but you aim to send them a link to your digital media portfolio in the hope they will be sufficiently impressed. Although they are primarily interested in high quality innovative work, they only include portfolios that are professional, well-structured, easy to understand and navigate.

1.2 Purpose
This website will utilize a high quality web design that is minimalistic and designed for portfolios, allowing my works to be the main focus. It will responsive and optimized for all devices and will be Search Engine Optimized so my website can be easily discovered by future clients and employers. My portfolio will be update regularly so only my best work will be on show. It will be linked to my blog in order for clients to better connect with me and gives them a glimpse of what influences my works. MY portfolio will also contain links to my social media pages, for the same reason as stated above. The purpose of my website is to demonstrate my experience in the field of graphic design and illustration and to showcase my best and most memorable work.

2 AUDIENCE

2.1 Audience
The primary audience for this website will be the E, in other words, Digital Media Consultants currently working in the field of Graphic design. These could potentially be those working in large companies unrelated to graphic design but are looking for a graphic designer for advertising, advertising firms or firms whose main focus is graphic design. My secondary audience will be potential clients. These could include small companies, large companies, individuals or event organisers.

2.2 Audience Objectives
The objectives of my primary audience, design consultants, are to hire a capable and experienced graphic designer that will aid them in their future endeavours and advertising campaigns. In other words, my goal in relation to my primary audience is to persuade potential employers to hire me in the field of graphic design. The objectives of my secondary audience, potential clients are similar to those of my primary audience, to hire a capable and experienced graphic designer that will aid them in their future endeavours and advertising campaigns. My goals, in relation to my secondary audience are to demonstrate my knowledge and talent in the field of graphic design and also to attract potential clients. In order to achieve this, my portfolio must be up-to-date and only contain my best works as stated in Section 1.2.

3. RATIONALE FOR INFORMATION ARCHITECTURE CHOICES

3.1 Organisation & Structure Of Information
In order to fit the frame that my chosen theme has set for me, I will compress my information into 5 separate content units. This will limit the amount of information I can include in each sub unit, and therefore, ensure that I do not include an excessive amount of information. I intend to organise the information in my blog in a way that most people are familiar with, so it will be easy to navigate and read. However, I am still unclear oh what type of information I intend to include. The posts will be arranged from the most recent posts to the oldest posts. In relation to my works, they will be organised in alphabetical order and will be arranged according to date in my archive. I chose this method of organization as there will not be much information on this anyway so the how this page is arranged will not be an issue. The images will be hyperlinked and will lead people to a new page with images and details about the chosen project. In the section I aim to write about myself, I will attempt to keep it short and they will be separated into paragraphs for easier reading.

3.2 Labeling Systems
I will ensure that the labels placed on my main content units, as well as all of my sub units, so they will be short and easily recognizable. I plan to be direct with my Blog Post Headings and tags, as well as names of future projects. The most obvious reason for this is to make sure my audience does not get frustrated and stop browsing my site, especially employers and consultants who have many other portfolios to look at. Also my images will large, being a graphic design portfolio, and are hyperlinked on my “Works” page. The icons I will for my social media links are also consistent with the original icons and therefore it is unnecessary to label them.

3.3 Navigation Systems
I have seen many websites that have frustrated me due their confusing methods of navigation as well as their use of parenting pages. Therefore, I will opt for a more direct approach, only creating secondary menus (like in my “Works’ page and “Blog”) if absolutely necessary. I will also include an “Archive” page so either my works or blog post (I have not decided which) will be more accessible. Rather than including my social media links in my “Contacts”, I will include these links at the bottom of my page so they can be accessed from any page and will be noticeable.

3.4 Search System
I intend to include the search widget on my website for internal searches. However, due to the nature of my website, I am unsure if this is necessary or not.

4 SITE MAPS

4.1 DESKTOP

4.2 SMART DEVICE & TABLET

5 WIREFRAMES

5.1 DESKTOP (GLOBAL)

5.2 DESKTOP (HOME PAGE)

5.3 DESKTOP (ADDITIONAL PAGE)

5.4 SMART DEVICE & TABLET (GLOBAL)

5.5 SMART DEVICE & TABLET (HOMEPAGE)

5.5 SMART DEVICE & TABLET (ADDITIONA PAGE)

6 INFORMATION MODEL | CONTENT UNIT | VALUES | ASSET TYPES | MANDATORY/OPTIONAL | Works | Image Thumbnail | Project | Images/Audio/Video | Mandatory | | | Date | Text | Optional | | | Project Name | Text | Mandatory | | | Brief | Text | Mandatory | | | Client/Company | Hyperlinked Text | Mandatory | | | Project Interpretation | Text | Optional | | | Link To Related Blog Post | Hyperlinked Text | Optional | Contacts | Email Address | creativeserenityt@gmail.com | mailto: link | Mandatory | | Studio Address | Street No. Street NameMelbourne VIC | Imbedded Google Map Address | Mandatory | | Phone Number | (03) xxxx-xxxx | Smartphone Link | Mandatory | About | Photo | | Image | Optional |

| Title/Field Of Expertise | &Graphic Design | | | | Origin | | Text | Optional | | Memorable Project | | Text | Optional | | Talents In Other Fields | | Text | Optional | | Awards | | Text | Optional | Blog | Posts (Newest To Oldest) | Heading | Text/Images/Audio/Video | Mandatory | | | Images | | | | | Date | | | | | Comments | | | | | Design | | | | | Tip/Tutorials | | | | | Thoughts About Art & Trends | | | | | Side Projects I’ve Been working On | | | | | Development Of Ideas | | | | Date | | Text | Mandatory | | Heading | | Hyperlinked Text | Mandatory | | Image | | Image | Optional | | Brief Description | | Text | Mandatory | Archives | Dates | Works (Limited To Specific Dates) | Hyperlinked Text | Optional | Feedback/Enquiry | Online Feedback/Enquiry Form | | Text | Optional | Social Media | Links To Social Media Sites(Facebook, Twitter, Instagram etc) | Move To External Sites | External Links | Mandatory |

7 ITEMISATION OF SEO STEPS TAKEN
7.1 I have connected my blog to all different platforms of social media including the most popular ones such as Twitter and Facebook. I have also linked my page to Instagram since it is a primarily visual app so for graphic designers, it’s a good platform to showcase work. I have also changed my settings so that blog posts will automatically be shared to all of these social media platforms.
7.2 I have Added meta tags and will begin to add descriptions to my portfolio (when I complete finalize my projects) and future blog posts since Meta descriptions pop up under my website name on Search engines, this will be an important step to take.
7.3 I intend to regularly update my portfolio and blog posts. This will include removing projects that I don’t believe are as good as the others and editing blog posts or making follow-up posts to keep my audience interested. 7.4 I made sure to keep my name consistent throughout all of my accounts on social media to so my audience will know that those accounts are connected to my website.

8 CHANGES BETWEEN IMPLEMENTATION AND THE DESIGN
My changes were made in accordance with the frame set by the theme. However, these changes were not that big so overall, my design could be, more or less implemented. Some things that I did change were the location of my “Enquiry/Feedback” form. I had original wanted a link for it to be located in the footer however, the theme did not allow me to do this because of its Social Media Links as well as the Wordpress Attribution Message. The Social Media Links were useful and they were located exactly where I wanted them to be. I think this worked best because they could be accessed at anytime and at any point of the website. The navigation bar, which I had originally placed under the “Header Image”, was above it instead, due to the theme. This was not a large change and I did not mind it much. A change I had not planned for, however, was the change of icons and project names to just bars with the project name when switching between different platforms. Although I believe this was for the sake of smart phone and tablet users who will not be able to load interactive images as quickly as computer users and the images would be too large and obstructive. Overall, I still believe this theme was best suited for my intended purpose, in comparison to some of the other ones I used.