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Business Name: Bettor Oddz | SMART Goal: Increase customer volume by 30% within a 3 month period | Criterion being Measured: Customer volume | Time Frame For Goal Completion: 3 months | Explain the system that you will create to track the success of this goal? | The marketing team is going to run TV ads and social media ads for the next 3 months as an attempt to beef up our overall customer count. Once the ads are ran, there will be updates that go out to employees weekly. The goal-setting theory is perfect for the metrics of this type system. Employees will be evaluated on different tiers (top, middle, and lower) and bonuses will be given according to the performance over the 3-month period. | Why is being reliable and completing this goal on time important to the business’ success? | As a business, the main goal is to generate profit and keep your employees happy. By generating more customers, it will generate more profit. With the new tier system being implemented, the employees are going to benefit along with the company by doing what would almost be a pay-per-performance type of scenario. | What adjustments will you make if you fall behind completing this goal? | My contingency plan will be to hold a monthly convention for potential customers and employees if I see that the primary plan is failing for a few weeks. The marketing team will closely watch stats and analytics of the scheme as time progresses and report directly to the General Manager daily. The General Manager will then report these statistics to the President of the company, the President will determine when and if the contingency plan needs to put into place. |

Business Name: Bettor Oddz | SMART Goal: Maintain an 85% retention rate for employees within the company annually. | Criterion being Measured: Retention | Time Frame For Goal Completion: 1 year | Explain the

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