...Customer Profile coloring to the stitching. TANDBERG's videoconferencing solution allowed the U.S. team to simply place a shoe on a table, zoom in on any aspect, and discuss all changes that needed to be made with the team in Korea. Reebok International Ltd. As the use of videoconferencing spread to other divisions within Reebok, the Human Resources Department installed a system as well. The unit provided a way for Human Resources to interview potential employees without having to fly the interviewee to Reebok's office. Why Reebok Chose TANDBERG TANDBERG's philosophy of providing high quality equipment that is both reliable and easy to use proved to be a key factor in Reebok's decision to make TANDBERG its videoconferencing company of choice. By providing a range of products to fit different application needs, TANDBERG was able to provide Reebok a solution for maintaining worldwide communication while reducing product development time. TANDBERG's portfolio of products presented a significant value for incorporating innovative technology with value and customer support. About TANDBERG TANDBERG is one of the world’s largest providers of videoconferencing solutions. The Company designs, develops, and manufactures videoconferencing systems and offers sales, support, and value-added services in over 80 countries worldwide. With its headquarters in Oslo, Norway, the Company has major offices in the United States and Canada. TANDBERG is publicly traded in Norway on the Oslo Stock...
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...were known as doves. However, there were others that showed full support of the war, which were known as war hawks. When the election was beginning to approach, nuclear warfare had become the emphasis in both campaigns. Goldwater, a reactionary, had a very ironic belief, which contradicted his nickname “Mr. Conservative”. He retained the belief that any country that dare to threaten war with our nation, should be bombed. These views were...
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... July 1, 2015 Mrs. Lisa Harper 18305 East San Jose Avenue City of Industry, CA 91748 Dear Torrid Fashions, Recent concerns have risen that our company’s ad campaigns could affect the image of your company. The campaigns have been reviewed by our upper management department and want to ensure that the new campaign will not affect your company’s image, and want to ensure three reasons to trust that our campaigns will represent your company in a positive perspective. CPA’s campaigns are targeted to attract customers who are seeking to enhance wardrobes and want to express themselves, and one of the advertising campaigns does portray young girls wearing slightly reveling clothing. However, the message the ad is promoting that girls and women with curves are represented as confident and fashionable young ladies. Aware of potential negative publicity, our research and marketing team did research on the issue of body image effects on adolescents and young women, and concluded that to address the negative feelings is to portray young ladies who happily accept that they are above an average size. Our advertising agency creates campaigns that delivers a message, relays a message, and above all represent our clients with prestige. Our firm understands the risk of standing by the campaign because the message is a strong enough to publish the issue, and that not only your business will be accepting the risk but as well as our company will take responsibility for any...
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...media influence gave rise to Donald Trump In this new era of globalization, the media has more power and influence than it has ever had in the history of technology. The role of media over the years has become very important when it comes to political election. There is an interdependent relationship between politics and media, when it comes to the political elections. The media affects political elections and campaigns by communicating the agendas and beliefs of different political parties. The strong influence of media on political election can seal the fate of any electoral candidate or party. That is what happened in the case of Donald Trump, when he won the Republican primary votes. Prior to the Republican primary votes...
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...5S\~t Controversial advertising has become more significant. Discuss in the context of the rise of so-called Post Fordism. (Figure 1) The two adverts depicted above highlight a development in what we have (as a nation) come to consider 'controversial'; the term itself refers to "A debate or dispute on a matter of... contrary opinions. 11f These adverts (Figure 1 and Figure 2) have this in common, at the time of each of these campaigns a flurry of controversy shrouded the message that the advert was aiming to present. In 1969 Saatchi and Saatchi presented a poster (on behalf of the Health Education Council) depicting a pregnant man (Figure 1) challenging the nation, particularly men, to think differently when taking precautions of a sexual nature. When one considers the current social issues at the time, the significance of the controversy increases; this campaign was rife during the early stages of the Women's Liberation Movement at which point such acts as the 'Matrimonial Proceedings and Property Act' were coming into effect thus guarantying the wife a share of the family assets on dissolution of the marriage 2 , entailing that historical context leads the advert to carry stronger social implications then at first may appear particularly from a 21 st century perspective. This Post-Fordist society highlighted J11 SS\~\ that "one threat of [this] consumer culture was the way in which is appeared to offer women forms of independence that undermined their traditional...
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...organization, the National Organization for Women (NOW), was focused on dismantling workplace inequality, such as denial of access to better jobs and salary inequity, and protecting women’s rights, such as stopping domestic violence. They attempted to do this through creating legislation and changing public opinion. The media’s representation of women overall at this time counteracted these goals. By creating a derogatory picture of the “feminist”, the media made her unsympathetic to the public. Rather than creating support for the core goals of the feminist movement, the media focused on more controversial topics, specifically gay rights. This negative media coverage of the women’s movement hurt its ability to implement meaningful legislation, such as the Equal Rights Amendment. The way in which print media degraded women, demonized feminists, and connected feminism to controversial topics damaged the progress of second wave feminism in the 1970’s. The definition of a feminist is a person who believes in the social, economic, and political equality of the sexes (Miriam Webster Dictionary). While people who believe in the equality of the sexes have been around for centuries, the first organized feminist movement in the United States was the 1920’s first wave feminism, which focused on achieving women’s voting rights (The Women’s Rights Movement). The feminist movement of the 1970’s, or second wave feminism, broadened its mandate to focus on a wide range of topics,...
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...products. At the same time there are controversial advertisments out of the norm that raise eye brows and bring about questions in society. This paper will compare the advertisements with respect to the main sociological perspectives. This paper has picked three printed advertisements to better explain the ideas behind the brands, consumer behavior and their intended relations. “Ad vertere” a french word meaning to “to turn toward” is a form of marketing tool to engage customers and influence customer behavior. Advertising is meant to increase consumption of products or services by encouraging consumers to associate certain qualities with their products/services. Media is one of a kind invention which has evolved throughout the decades and still evolving. It was created as an informational tool encompassing a wider platform but became a multi billion dollar business affecting our lives everyday. Advertising is part of a media tool used by commercial and non commercial entiities to promote, influence or encourage individuals and consumer behavior. The below image is targeting female bankers who most likely are single and want to have fun. The picture shows a body of a nice model with a great belly and belly piercing. Since girls like cocktail drinks and Bacardi is a great liquor to make cocktails this ad will definitely work with single white collar ladies ready to have fun. The conflict perspective would examine this ad and argue that this ad is not inclusive to the non-white...
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...Kei’Anna Printup Andrea Hermann English 111 February 27 2016 Rhetorical Analysis “Stop sugarcoating It, Georgia” campaign was made to put into perspective the obesity problem of children in Georgia. While this particular advertisement was a billboard, that feature an overweight young girl with the words “Warning its hard to be a little girl if you are not”. Seeming a bit harsh and insensitive to many feelings of parents and children who have seen that advertisement, it was created to raise awareness of childhood obesity. By shocking those who see the advertisement into at least noticing that there is a problem with obesity in the state of Georgia. An Advertisement created to target parent, mainly to those of obese children. It was intended to wake parent in the state of Georgia up, and stop being in denial about the size of their children, and the real underlying health issue that are being created. The ad itself may have created an opposite appeal to was desired by the Children’s Health campaign. With such n controversial advertisement, many complaints about how insensitive the advertisement was. Many were just saying that basically there is a way to raise awareness and the particular rout that was chosen was not actually the right way. While others agreed with the way the chose to shock people into realizing that yes there really is a problem with obesity that could lead to many other problems with my child’s future. The image is uses color red on a black and white image...
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...provocative advertising when shock appeal is used as a conductor. According to Pickton and Broderick (2005), they opined that advertising is a form of communication used to influence individuals to purchase products or services, support ideas and pass relevant information or caution across to the targeted audience. In delivering those messages highlighted above, ad agency adopts different appeals that can help them reach large number of the targeted audience without encountering high cost. Such appeals adopted are rational appeals, emotional appeals, sex appeal, fear or anger appeal etc. However, for the course of this research, emphasis will be laid on shock appeals . 1.1 RESEARCH OBJECTIVE To identify shock commercials strategies and the extent organization use them. To define shock advertising and why organization use them. To identify the relationship between consumer perception of shock commercial. Using gender and age of target audience. To comprehend how ethical perceptions begins and also, to identify what sets of values or core beliefs might the consumer draw upon when contemplating the ethics of controversial practices in advertising today due to provocative appeal. 1.2 RESEARCH QUESTION The research question will try to explore if shock appeal aids recall and recognition of advert To identify consumer...
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...People for ethical treatment of animals (PETA) is a large organization with the goal of ending animal cruelty and promoting animal rights. There mission statement is: “PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: on factory farms, in the clothing trade, in laboratories, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of beavers, birds, and other “pests” as well as cruelty to domesticated animals.”(peta) Though PETA seem like an organization that does great things, they go about getting what they want in a deplorable way. “PETA resorts to soft porno-graphic female nudity and graphic video recordings of animal abuse, it instills feelings of ‘shock’ on the target audience in order to get its point across.” (Matusitz, J. and Forrester, M. 85-86) The term for this king of advertising is shock advertising. “Shock advertising that startles and offends its audience has become a popular tool in advertising, especially since the 1980s.”(Pflaumbaum 1). PETA using shock advertising and pornographic themes is an ineffective and deplorable way to achieve the organization’s goals, which hurts the cause rather than helps. PETA has done a good deal of good things.PETA’s website has a timeline of there major milestones and accomplishments. In 2008 PETA pursued a lawsuit against Aviagen Turkeys which is a major producer of turkeys worldwide...
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...already in a relationship. The company encourages discreet encounters through its controversial slogan “Life is short, have an affair”. The company’s website goes as far as to guarantee an affair within three months of signing, providing full refunds to customers who failed to have an affair in that time period. The question that comes to mind is, is Ashley Madison profitable? Given what a controversial subject this company is based on, you might expect the opposite. However, while Ashley Madison has had trouble marketing its website due to ethical considerations of stakeholders, it is a company that has had financial success over a prolonged period of time without showing detrimental signs of leaving anytime soon. As one of the only companies in the industry of dating for married people, Ashley Madison has seen increasing growth in its member base, now at 32 million members. Since its launch in 2001, Ashley Madison has accumulated 110 employees and now operates in over 30 countries. An interesting case discussed in class was whether or not the Toronto Transit Commission (TTC) should invest in Ashley Madison. In 2009, Ashley Madison offered to purchase $200,000 worth of advertising on TTC streetcars. The planned campaign featured a streetcar’s exterior wrapped with the slogan “Life is short, have an affair”. The phrase would also be placed in all other advertising slots. If successful, the campaign would be extended to 10 streetcars. While TTC was starved for cash at the time...
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...I am Manuel the account manager of Jump Start Ad.. We enjoy helping clients buy radio time slot ads. at a price advantage by purchasing time slots in advance, and have used this technique since the beginning. Our top client is you and we are grateful to have you as a client. Therefore, we must share the recent audience ratings on the radio station you chose to present your time slots. Your expectations for 92.3 radio station ratings were high, especially with the new host. Unfortunately, the latest ratings show that in every category the audience for the ad time slots you purchased are well below my expectations. The reason is the new radio host for 92.3 is known as controversial in another city. "I understand you are in a bad situation; however,...
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...was well over a hundred. Cigarettes however, might not be worth all the issues and conflicts associated with the product, such as rising tobacco illness and health care costs. Cigarettes are highly addictive, create harmful health consequences, and entail high health care costs. Tobacco distributors target their audience to start smoking as early as 18 to their 20s. (Freeman Advertisements in the past positively advertised cigarettes; however, nowadays cigarettes are mostly negatively advertised to protect the new generation after the discovery of just how harmful they are to our health. Cigarettes becomes a controversial topic due to distributors’ claims to freedom of speech and the new found harmfulness of cigarettes. Also an issue regards underage teens being influenced by advertising to pick up smoking at such a young age which in turn leads back to the controversial topic of advertising smoking positively or negatively. With the increasing awareness of the harms of cigarettes, the tobacco industry, being on the ropes, has shifted their approach in their product presentation and advertisements. In Robert N. Proctor’s book, The Golden Holocaust, he explains the companies’ approach in making light of the dilemma of the effects of tobacco by giving claims, such as cigarettes being, “…inherently risky.” “The hope was to glide safely through the collapse of the denialist project, using the reassuring rhetoric of “risk”: Isn’t life, after all, inherently...
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...Advertising effects on children Never there been a subject that has aroused as much discussion as that of advertising. These last few decades have seen a development of this powerful marketing process and major tool of communication practices. Nowadays, advertisements are present in all fields of our modern societies. The debate about the positive and the negative effects of advertisements is still relevant today. Despite the fact that the main purpose of publicity should be the informational aspect, advertisers use their influence in a distinct way. Sometimes manipulative, their controversial techniques use psychological appeals in order to increase purchases. Publicity has unfavorable side effects on individuals, especially on young and vulnerable consumers: children. The purpose of this paper is to illustrate that food habits, lifestyles and behaviors are guided by advertising detrimental models. Teenagers represented core targets for advertisers because media has become one of the most substantial socialization agents known today. Adolescents spent 140 billion dollars a year in 2004 in various products, and 12 years old kids 25 billion dollars, but they are also able to act upon a $200 billion dollar budget (Mary Story and Simone French, Food Advertising and Marketing Directed at Children and Adolescents in the US). According to the Professor Sharon Beder, “[y]oung children are increasingly the target of publicity and marketing because of the amount of money they...
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...Social Marketing – Anti-Anorexia Campaign (Italy) X444 Background While there has been much attention focused on the obesity problem in the developed world, another serious health issue is anorexia nervosa. There is tremendous pressure in the developed world for women to be extremely thin. The current ideal female body is impossible to achieve for the majority of women and is markedly different from the classical ideal dating back to the Greeks and even as recently as the 1950s and 1960s. By today’s standards, Marilyn Monroe and Raquel Welch would be considered “fat.” Venus de Milo Ancient Greece Marilyn Monroe 1950s Raquel Welch 1960s Keira Knightley 2000s While obesity is certainly unhealthy, the social pressure for women to be extremely thin is also unhealthy. According to the National Association of Anorexia Nervosa and Associated Disorders (ANAD) (2007), in the U.S. 7 million women and 1 million men suffer from eating disorder mental illness. Lauter (2008) quoted Marleen S. Williams, a psychology professor at Brigham Young University in Utah who said studies show fewer eating disorders in "cultures that value full-bodied women." • Health impact of eating disorders (ANAD, 2007, except as noted below) o Physical § 20% fatality rate (CBS, 2007) § Malnutrition § Dehydration § Ruptured stomach § Serious heart, kidney, and liver damage § Tooth/gum erosion § Tears of the esophagus o Mental § Depression § Low self-esteem § Shame and guilt § Impaired...
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