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Cooper Case

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Cooper Industries. Inc

If you were Mr. Cizik of cooper industries, would you try to gain control of Nicholson file co. in may 1972?

Acting as Mr, Cizic we would pursue Nicholson aggressively for a number of reasons. Nicholson would complement Cooper’s hand tool business, with additional synergies to be had through cost cuts and sales opportunities. The acquisition would also be in line with Cooper management’s long term growth and acquisition strategy as Nicholson is undervalued relative to its book value, and is in a niche which will compliment Cooper’s existing business.

Our analysis shows there will be opportunities for operating synergies resulting in reduction of cost of goods sold from 69% to 65% of sales, and reduction of selling and general administrative expenses from 22% to 19%. Moreover, Nicholson is growing at 2%, which is well below the industry average of 6% and Cooper can move Nicholson towards that potential. Nicholson also has strong distribution systems in Europe, which can be a great asset for Cooper, as Cooper has no distribution in Europe. Cooper products are generally sold into industrial markets while Nicholson products have a stronger presence in the consumer market. The merger would give Cooper the opportunity to increase sales into the consumer market through Nicholson’s sales channels, and sell Nicholson’s products into the industrial markets through their own sales channels.

What is the maximum price that coopers can afford to pay for Nicholson and still keep the acquisition attractive from the standpoint of cooper?

To determine the acquisition attractiveness for Cooper, we need to figure out how the acquisition would affect Cooper’s shareholders. If Cooper Industry can buy Nicholson below its value then Copper’s shareholders will benefit from the transaction. Using discounted cash flows, and

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