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Core Idology

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Submitted By tpitsi
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In: Business and Management
Core Ideology
Core ideology, core purpose, envisioned future – these are the essentials that constantly reminds us of who we are and where we’re going. Having read the article “Building Your Company’s Vision” by James C. Collins and Jerry I. Porras makes me want to think of doing things that contribute to the general welfare rather than doing things because I just have to. It gives me purpose and something that keeps me going. It gives me reasons to love what I do and to pursue excellence in order that I may fulfill my purpose and satisfy my personal needs that goes beyond the salary, needs that seek deeper than what it looks on the outside. It defines mine and the organization’s being linked together.

The companies that have been mentioned have long been recognized successful and famous in their own industry and this article explains why they are where they are now. Such motivational stories would be of great help to those organizations who seek improvement and development in their structure as a whole.

Keeping up with this dynamic world isn’t easy and every organization needs something to hold on so they won’t lose their balance and just fall off from the cliff where they stand. One wrong move and everything will be messed up. This gives them the core that is unchanging, the core that is permanent and lives within the organization, the people, and everything is geared because of that certain thing. This article stresses the importance of having core ideology and core purpose so people within the organization – not just those in the management, but all of the members including the employees – won’t just do what they do for the shallow purpose of earning money, but rather, they would do it because they want to fulfill something that embodies their ideals, something that is a part of them, something that they would

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