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Corporate and Social Responsibilty

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Corporate and Social Responsibility
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The idea of Corporate Social Responsibility is becoming popular and is meeting support worldwide in recent decades. By Corporate Social Responsibility (CSR) we understand a set of long-term strategies, actions and policies that aim at contributing to the society and environment where the company is operating. The companies have a lot of power, in fact. It is especially obvious when we talk about huge multinational corporations as the effect of their activity can be easily noticed and felt by many people all over the world. To outweigh somehow the negative impact that business might have on the environment and communities, the notion of CSR was introduced. Logically, if the companies can have direct or indirect harmful influence on the surrounding world, that means, that they can also use their power and resources to do something useful for the society. Generally, CSR is a set of measures, not required by law that companies voluntarily implement in order to compensate their potentially harmful impact or to provide additional benefits to the community, thus adding value to the company name or the brands of the company.
The gradual development of CSR frame and its acceptance by the people resulted in the spread of this concept and introducing it in a business realm as a normal practice. It is no surprise that now days all the multinational corporations have been already implementing the Corporate Social Responsibility Strategies. So, the tendency reaches medium and small businesses in the developed countries. The focus of CSR is gradually switching to positive contribution: “How can we make the world around us better” instead of just removing the consequences of harmful impact. Moreover, the CSR activities of the company can serve as one of the powerful marketing and PR tools and

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