...nications The Evolution of Corporate Communications Paul Chin 10/26/2005 |[pic][pic]| |[pic] | Trying to get a message across to every employee in an organization is a lot like trying to control kids in a school bus: some will listen; some will hear but misunderstand the message; and some will ignore the message altogether and later complain, "But nobody told me." Communicating to hundreds, sometimes thousands, of employees within an organization is no small feat. This challenge is further complicated in organizations with a global presence, where corporate headquarters is responsible for delivering the same message to satellite offices in geographically dispersed locations. But it's not enough to just create the message. Effective corporate communication involves not only the message itself, but also the medium that carries and delivers it. It's these two components of a communication that dictate whether employees will receive and understand it. But don't fool yourself in thinking that there's some long process of deliberation when they receive one of these messages. Most corporate communications will grab the attention of an employee for no more than a few seconds — if at all. It's within that very narrow window of opportunity that they will decide whether to read something or toss it aside. Employees are processing more information than ever before — information dealing with their projects, their clients, and their industry as a whole. With all this information...
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...Conditions Communications Strategy: Victoria’s Secret Jasmine Rhodes Southern New Hampshire University Conditions Communication Strategy: Victoria’s Secret In December of 2011, Bloomberg News published an article that brought up allegations against Victoria’s Secret regarding one of their overseas suppliers. The news report stated that child labor laws were being violated by their cotton manufacturer in Burkina Faso, which is an undeveloped country located in West Africa (Simpson, 2011). This cotton is used in a small portion of VS panty styles, and the brand chose this supplier because they were certified as a Fairtrade, organic rain-fed, and pesticide free cotton. They also chose this supplier because this country struggled with poverty, and wanted the opportunity to create “life-changing opportunities for some of the world’s poorest women (lbrands.com).” According to the US Labor Department, Burkina Faso has had multiple reports of child labor instances, including forced child labor or forced labor among their women (Levs, 2011). After hearing these allegations, it was necessary for VS to take action immediately in addressing this matter, and they responded with an investigations of the UNPCB, the government of Burkina Faso, and Fairtrade International (lbrands.com). Their quick action was needed in order to show that they took the matters seriously and to prevent tarnishing the brand image. In times of crisis, there is a need for strategic...
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... 3 2. Corporate communication, Corporate objectives & Branding 4 3. Internal Communication 7 4. External Communication 9 5. Corporate communication Strategies 11 6. Conclusion 13 7. References 14 Introduction Future of an organization will depend on how it is viewed by its key stake holders such as shareholders, customer, investors & employees. It has become one of the core objectives to building, maintaining & protecting the reputation of the company by the corporate communicators, considering the globalization & current financial down turn. Further corporate communication can be consider as a strategic tool for an organization to gain a competitive edge over its rivals. Effective communication is required to achieve the goals...
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...The following study is based on Orange’s corporate communication. Corporate communication is something which involves various types of management functions which are related to organization’s internal and external communications. Based on the organization, corporate communications involves public relations, advertising, technical communications, training and employee development, marketing communications, management communications, philanthropic activity, crisis and emergency communications etc. In Steyn's word, "Strategic management theory differentiates between enterprises, corporate, business-unit, functional and operational strategy. With reference to these strategy levels, corporate communication strategy is conceptualised as a functional strategy, providing focus and direction to the corporate communication function. Corporate communication strategy is seen to be the outcome of a strategic thinking process by senior communicators and top managers taking strategic decisions with regard to the identification and management of, and communication with, strategic stakeholders" (Steyn 2000a). 1.1 Discuss the purpose of corporate communication strategies. In simple words, for any organisation the main and basic purpose of corporate communication strategies is to achieve its corporate objectives. In the case of Orange, the scenario was a bit different with lot of difficulties in 1994 at the time of its launch. Because they were the last entrant in the market at that time and...
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...Now more than ever there is a need for a command of communication in the workplace. A great many factors go into communicating effectively today including people, place and all situations that may arise in the business world. With rampant unemployment, an uncertain economy and now devastation losses suffered by victims of the recent hurricane on the East Coast. Management must work extra hard to maintain a positive and motivating work environment. A strategic approach to communication would help accomplish this. Having a good foundation for any communication plan would lead to greater success as a manager. As with any position of responsibility, a manager should get feedback from his surroundings in order to determine the overall sentiment of the climate in the workplace and consider it in any type of communication. This would set the mood for any proposed contact with the staff. Openness and trust should dominate any manager’s communication plan so as to instill a feeling of security in a workplace. If there are overall concerns of layoffs or downsizing due to the lagging economy the manager should do his best to maintain his honesty and integrity and be straight with people. Adopting an “all is well, remain calm” attitude would not instill confidence if it were obvious that revenues were falling and business were trailing off. Corporate culture is a prevailing factor in all communications. The culture is what employees come to expect when it comes to how coworkers...
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... | |Assignment title: |H&M Corporate Communication Strategy | |Instructor’s name: |Mr. Vasilios Zoumbos | |Student’s name: |Eleni Vasiliou | |Date: |21/03/2014 | |Comments: | | |Grade: |/100 | Title Page 2. Communication H&M Corporate Communication Strategy Table of Contents 1. Introduction.…………………………………...…….……………………………...4 2. Corporate Communication Strategy of H&M.......................................................5 3. External and Internal Communication............................................……………...6 4. Media Communication Plan…….………………………………………………...6 5. Corporate Identity, Image and Reputation………………………………………8 6. H&M Promotion...
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...Corporate Communication Plan Bus 475 Communications Plan In the business environment it is essential for organizations to communicate their mission, vision, goals, and objectives to all employees and their audience. The most effective way to communicate is through a communications plan. A communications plan is a powerful management tool that when properly written with strategic integrity, alignment, and focus allows all employees and the audience to understand the vision and direction of the organization. An organization with a well developed communications plan will support the organization’s goals and objectives. Communications plan increases employee motivation; it creates awareness, understanding, acceptance, and it also equips personnel with knowledge and motivation to perform their roles effectively. Communications plans must be written in a way that fits the organization; however, there are basic guidelines to help management create an effective communications plan. The first step is to bridge the gap between where the organization is and where it want to go; this is accomplished by shaping the communications plan around organizational goals and how the communications objectives will help achieve said goals. Secondly, objectives should be set at the beginning of the plan; they should be specific, measurable, and attainable. The next step is to identify key messages; the basic facts the organization wants to communicate and the way they want people to...
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...and not completely understood. Many people learn differently, where one person may learn through verbal communication another person may learn better reading the information or simply by the hands on approach. The ability to communicate effectively is strengthened through study and practice (McIntosh/Luecke). Sometimes engaging in group discussions or “sensing sessions” as they are known in the Army. These type of meetings let the Supervisors and Subordinates swamp ideas, air out concerns and try to come up with sound solutions to improve the overall workflow. The ultimate prize is to engage all employees, improve their abilities to make informed decisions and turn them into active advocates for the organization (Gills). Both of the above mentioned strategies can be used to bridge the communication disconnect that may be hindering the organizations progress. Communication can be the downfall or a great success of any organization. We cannot expect every employee either to know everything that is taking place or, more important, to want to know everything. Everybody needs to know something, but nobody needs to know everything (Gills). Sometimes you have people within the organization that are there just to remain employed. These type of people have no desire to be a part of a solution and in turn they end up being parts of the problem.. My employer uses good communication. We receive policy changes as they are released. We also have access to a...
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... British Airways Corporate Communication Contents 1. Summary ......................................................................................................................................... 3 2. Introduction .................................................................................................................................... 4 3. Corporate Communication Strategy ............................................................................................... 5 4. External Communication................................................................................................................. 7 5. Internal Communication ..................................................................................................................... 8 6. Corporate Image, Identity and Reputation ..................................................................................... 9 7. Conclusion..................................................................................................................................... 11 8. Biblograpghy .................................................................................................................................. 12 Any organisation that fails to realise the need and importance of communication (corporate communication) is certain to fail in this highly competitive corporate world. An organisation needs to define their corporate image as a means to...
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...Évolution des concepts de la communication Le monde des communications a beaucoup évolué au cours des dernières décennies et celui-ci varie au rythme de ses utilisations. Auparavant, le modèle « télégraphe » mettait surtout l’emphase sur le message communiqué : un émetteur envoyait un message à un récepteur. Basé sur un modèle très linéaire, ce type de communication est caractérisé par l’intervention passive du destinataire dans le processus communicationnel. Avec le temps, la communication est passée en mode « orchestre », reposant dès lors sur la manière dont le message est communiqué et non simplement sur son contenu. Désormais, tant l’émetteur que le récepteur participe à la communication. Définition des concepts Avant de déterminer quelles stratégies sont utilisées dans le domaine des communications, il est essentiel de faire la distinction entre les termes « communication institutionnelle », « communication corporate » et « communication d’entreprise », ces trois concepts étant souvent confondus. La communication institutionnelle réfère aux messages émis par une entreprise citoyenne qui désire se présenter comme une institution, et ce par le biais de ses valeurs et de sa mission. La communication corporate, qui englobe la communication institutionnelle, renvoi pour sa part au type de communication où l’entreprise parle d’elle-même, de sa mission, de son identité, et de ses valeurs. L’objectif principal de ce type de communication est d’affirmer l’identité de l’entreprise...
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...Wal-Mart’s Corporate Communication BC 532: Directing Corporate Communication Charlene Ellington Jones International University August 25, 2014 Abstract Wal-Mart’s corporate affairs department gives their world wide associates the knowledge they need to be active partners in building success of the business. In keeping the associates informed of what issues affect the company and new developments that may interest them. Wal-Mart takes proud in answering media questions, fielding calls and emails from all over the world to help develop a more informed understanding of their company and the size and scope of their mission. The teams also have expertise in a diverse range of advertising and marketing specialties, from social media to creative services and everything in between. They bring unique customer insights to life through a wide range of seasons, categories and brands which I will discuss in more detail. I will also show the effectiveness of these ways and make any accommodations needed for continues growth of the corporation. Introduction Can anyone tell why it is so important for Wal-Mart corporate communicate be successful in communicating their goals and mission? Before you answer the question, let me share a few factors of corporate communication and the industry of Wal-Mart. Fist, Corporate communication plays a major role in creating and maintaining the business image of any corporate entity. Secondly, it is an effective strategy to communicate your brand...
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...Referral From Last Submission 3.1: Plan an external corporate communications audit An external corporate communication audit requires for corporate communication for developing strategy. Knowledge in communication is required for executives to develop proper communication strategy and determine main issue for developing functions for major public issues. The proper strategy ensures inner messages for communication that perceive intended audience. For developing a corporate communication strategy, organization is not necessary and required to develop process. The productive strategy is affected by the organization as a whole performance evaluation to determine strategic goals. It is important for developing internal and external environment....
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...Corporate Communications Mrs. Cynthia Kamasa-Quashie Due December 4, 2013 Final: Chapter 4 Summary Chapter 4 discussed the importance of identity, image, reputation, and corporate advertising within a corporation. In the Merriam-Webster dictionary, identity is defined as the qualities, beliefs, etc., that make a particular person or group different from others. “Corporate and brand identities are an expression and reflection of an organization’s culture, character, personality, and its products and services; inspiring trust with consumers, employees, suppliers, partners and investors” (“The Importance”). The identity of a corporation helps the organization inform its constituencies who they are; it is how they differentiate themselves among other organizations. Establishing an image helps corporations better express their identities. When discussing image, the term logo is introduced. Argenti P. stated that logos are important due to their visual nature. “This visual element symbolizes the brand and can play a large role in establishing an emotional connection with the product” (Kenni Z. 2011). In other words, the image of a corporation is how it identified. For example, the golden arches forming the shape of the letter “M” is how McDonalds is identified among its constituencies. “To stand out from their competitors, every company needs to have a good brand image, to create a niche in the client’s mind by having a unique, pleasing appearance and identity” (“What is Corporate”)...
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...Corporate Communication Article Summary Technology Transforms Corporate Communications Tina Kelly Dr. Wills Southern New Hampshire University OL 690 09/14/2014 Technology and social media is becoming a driving force in the success of businesses and communication within them and their consumers. While these new media options compete with corporate efforts to reach today's increasingly distracted audience, Crescenzo said they also create new opportunities to not only connect and share information, but also to create new relationships and gain valuable feedback. Never accept these words again: 'That's the way we've always done it around here.' Because the way you've always done it doesn't work anymore. Kirby, L. D. (2012, Apr 12) This article enlightens readers on using social media and technology to improve communications internally and externally. In nearly all organizations, employees serve as the first audience of communication that could possibly be the demise or gainful future of the organization. Crescenzo has an idea of implementing a social network strictly for employees. Within this social network employees are able to vent and voice their complaints they have noticed within the organization, without fear of being reprimanded. Studies have shown that this system has decreased the amount of gossip and downgrading the company in the public eye. Also within the social network employees will be the first to see advertisements, publications, etc. This will...
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...Corporate Communication – Tesco Endorsement A recommendation to promote a product in an advertisement which is usually done by a respected known celebrity Endorsement A recommendation to promote a product in an advertisement which is usually done by a respected known celebrity Corporate communication is the set of activities involved in managing and composing all internal and external communications aimed at creating attracting stakeholders on which the company depends on. There are different types of corporate communication that a business can use to get their message out to the audience; Sponsorship The act of sponsoring, which can be officially such as sponsoring a company e.g. a football club or financially). Sponsorship The act of sponsoring, which can be officially such as sponsoring a company e.g. a football club or financially). Slogans 1. A short and striking or memorable phrase used in advertising. Slogans 2. A short and striking or memorable phrase used in advertising. Livery Special uniform worn by an official member of an organisation or business Livery Special uniform worn by an official member of an organisation or business Logo A symbol or other small design adopted by an organization to identify its products. Logo A symbol or other small design adopted by an organization to identify its products. Brands A type of product manufactured by a company under a particular name Brands A type of product manufactured by...
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