Contents
1.1 BACKGROUND OF THE STUDY 4
1.11 Indian weddings 4
1.12 Indian greetings 4
1.13 Indian Food 4
Introduction to American culture 5
1.14 American music 5
1.15 American religion 5
1.2 PURPOSE OF THE STUDY 6
1.3 SCOPE OF THE STUDY 7
2.0 LEVELS OF CULTURE 7
2.01 GLOBAL CULTURE 7
2.02 REGIONAL CULTURE 7
2.03 NATIONAL CULTURE 7
2.04 ETHNIC CULTURE 7
2.05 SOCIAL CLASS CULTURE 8
2.06 ORGANIZATIONAL CULTURE 8
2.07 FAMILY CULTURE 8
2.08 GENDER CULTURE 8
2.09 AGE CULTURE 8
2.1 DETERMINANTS OF CULTURE 8
2.11 GEERT HOFSTEDE’S MODEL 9
2.12 INDIVIDUALISIM V COLLECTIVISM 9
2.13 POWER DISTANCE 9
2.14 LARGE POWER DISTANCE 9
2.15 SMALL POWER DISTANCE 9
2.16 MASCULINITY V FEMINITY 9
2.17 UNCERTAINITY AVOIDANCE 10
3.0 CHARACTERISTICS OF CULTURE 10
3.01 Culture is dynamic 10
3.02 Culture is pervasive 10
3.03 Culture is learnt 10
3.04 Culture is integrated 10
3.05 Culture is ethnocentric 10
3.06 Culture provides social cohesion 11
4.0 VIEWS ON CULTURAL TRENDS 11
4.01 The Convergent View 11
4.02 The Divergent View 11
5.0 ANALYSIS AND CONCLUSION 12
5.01 ANALYSIS 12

1.0 INTRODUCTION
1.01 WHAT IS CULTURE?
Culture rules virtually every aspect of your life and like most people; you are completely unaware of this. Culture is vital because it enables its members to function with one another without the need to negotiate meaning at every moment. Culture is learned and forgotten, so despite its importance we are generally unconscious of its influence or the manner in which we perceive the world and interact within it. Culture is significant because as we work with others it enables us and impedes us in our ability to understand and work effectively together.
Culture has been defined in a number of ways before by very many people. Below are a number of them with their explanations;
Ian Brook defined culture as