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Corporate Culture

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Introduction:
In the past, the scientific management which focuses on the rational system dominated the mainstream of management theory. However, in current society, managing employees’ soul is also an important issue for management. The word ”soul” includes broad and abundant implications, it could be not only beliefs, ideologies and attitudes , but also goals and sentiments. This essay aims to discuss whether the “soul management” is rational or not.
Main body:
Alvesson (2001) states that employees’ attitudes, sentiments and mental thinking have an inevitable impact to their performance of an organisation. As a consequence, it is efficient to increase productivity if managers can encourage employees to accept and share the goals and values of the leader of the organisation, in other words, soldiering can be avoided because employees are willing to devote themselves to the organisation if their values and emotions are well managed. Moreover, Hollay(1991) identifies that what employees need is not only primary physical satisfaction, but also psychological satisfactions. It implies that managing employees’ values and beliefs can provide a motivation for them because they may acquire a sense of achievement and belongings , for an instance, “I born for this organisation”, as a result, for employees, they can be strongly motivated and more wages or bonuses can be earned because of less or no soldiering. The last benefit of managing employees’ soul is about unity( Lowe, 2008). It is helpful to unify different demographics because managing employees’ beliefs and emotions means making employees own shared values and cultural background. There is a belief may occur in every employees’ minds that “we are all a part of this enterprise and all of us need to contribute to this enterprise”. Therefore, reducing conflicts between employees and enhancing human relations.
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