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Corporate Entrepreneurship

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1.) What is the fundamental purpose of this book – and, it follows, of the course?
The fundamental purpose of this book is to teach us the great importance of corporate entrepreneurship and innovation that helps companies sustain their competitive advantage. Companies today know that they must be faster, more flexible, more aggressive and more innovative in order to maintain the competitive edge. The focus is on creating work environments where entrepreneurship is not the exception, it is the norm. Therefore, the purpose of this course is to teach and challenge us to develop and defend our opinions regarding the matters related to corporate entrepreneurship. We will then take these ideas, concepts, tools, and frameworks to which they are exposed and apply them in a series of real world cases and contexts. 2.) What, then, is the fundamental choice that established companies are being faced with?
The fundamental choice that established companies are being faced with is the choice of whether or not to start using “new management thinking” or sticking to their old methods. Companies today are forced to be able to adapt, adjust and redefine themselves to be able to sustain their competitive advantage. They must continually accept new ideas, methods, and things that haven’t been tried before. The only way to sustain that competitive advantage or get a jump on the competition is to be continually innovative in coming up with new bright ideas. 3.) What are the two key environments that must be considered in order to understand modern corporations-as well as to construct effective strategies for these corporations? Define them.
The two key environments that must be considered when understanding modern corporations are the internal environment and the external environment. The internal environment includes the structures, systems, processes, and culture that

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