...offer - even if they have to stand a half an hour in line to get it. But once you are sipping your venti decaf, non-fat, sugar-free vanilla latte with no foam, do you ever wonder how it all started? Do you know of Starbucks history, and why people of all ages were willing to pay nearly $6.00 for something that is seemingly worth a lot less? Starbucks Marketing Strategy implements many of the high ideals within the Starbucks mission statement . These motivating factors are largely responsible for this franchise's success. Like successful franchises (i.e. MacDonalds), Starbucks started with a vison that was followed through to the end. And, just as in other highly success ventures, the leaders that held the Starbuck's vision, have not rested on its laurels. Starbucks Coffee Company is still expanding in interesting and groundbreaking ways even today. The environmentally conscious Starbucks Corporate Social Responsibilty statement speaks to a new breed of businesses that care about their carbon footprint. With the influence of this forward-thinking company, and its consistently innovative approach to each viral marketing campaign - others companies should start taking notes. It All Started with a Passion for Fresh Coffee Starbucks history owes its beginnings to three friends, Jerry, Zev Siegel, and Gordon Bowker. Inspired by a friend, Alfred Peet, who owned Peet’s Coffee and Tea, they wanted to open a store, sell premium coffee beans and specialty equipment in Seattle’s...
Words: 321 - Pages: 2
...Running Head:APPLE RESPONSIBILTY AND STRATEGIES Apple Company responsibility and strategies Latoya Loving Contemporary Business Dr Jeffery Weaver Institutional Affiliation April 21, 2014 Corporate responsibilities and Marketing strategies Apple Inc is known world-wide because of the quality of the products it produces. This is a primary reasonwhy its sales have remained high. The mission of Apple Inc is to ensure that it remains socially responsible to the community it serves in addition to persuading the suppliers to comply with socially ethical issues. The mission expresses the commitment of the company in implementing corporate social responsibility activities, apart from providing innovative products to the customers. Corporate social responsibility is an important product to companies because it builds up the reputation of a company by showing the society that the company is not only after generating profits but also intends to support the society in other ways. The employees, suppliers and public members are all necessary for support. As for Apple Inc, their corporate social responsibility can be rated as average. It is not okay that the company has done nothing in terms of implementing corporate social responsibility (Backer, 2013). Internally, the company ensures that its employees are well compensated in relation to the performance of the company. On some occasions, the company has issued some of the products it makes to the employees for free, this...
Words: 1897 - Pages: 8
...CORPORATE SOCIAL RESPONSIBILTY Stakeholder Management Approach is a way of understanding the ethical effects of environmental forces and groups on specific issues that affect real time stakeholders and their welfare. Special interest groups Local community groups Owners Supplier s Custome rs Primary stakeholders Consumer groups FIRM Media Employe es Secondary stakeholders Society at large Environmental groups External Stakeholders, Moral Stakes, and Corporate Responsibilities Suppliers, distributors (fairness, truthfulness in all transactions, contracts; mutual respects; honest info sharing; timely payment) Customers/consum ers (safe, reliable products, services; honest info; fair treatment; protection from product, service harm) Environment (protect & respect; improve & sustain; prevent waste; promote natural growth) Corporations (profits, brandname(s), reputation, trust, collaboration from stockholders, stakeholders Governments (law abiding; cooperation with fair standards; procedures; promote societal and community safety and health) Communities, Society (respects laws, rights, values of ppl, cultures; support and promote economic, physical, social health, human development; be a good citizen) Competitors (promote open markets; follow laws and rights of all stakeholders; act ethically in all business Dr. Truong Thi Nam Thang transactions) Criticism of stakeholder theory Negates and weakens fiduciary duties managers owe to stockholders...
Words: 1037 - Pages: 5
...also extended its motorcycle tire production capacity 205% YoY from 2,394 to 7,300 units per day. * Superb Performance Amid The Slower Growth of Domestic Tires Industry (2011) Amid the slower growth of Indonesia tires industry in 2011, MASA booked a significant revenue growth. In 2011, MASA’s revenue grew by 42.6% YoY to Rp 2.9 trillion from Rp 2.0 trillion in previous year. The sales volume of PCR tires during this period reached 6.6 million tires, while the MC tires sold over 3.1 million units, with the average utilization rate reached 83%. * Export Sales is Growing amid the Global Crisis (2011) The global crisis is less affected MASA export sales, as it grew significantly by 46.4% YoY in 2011 and 20.2% YoY in 1Q2012. [ Strategies ] Appointing...
Words: 1574 - Pages: 7
...Information Technology Strategic Planning Name: Institution: Date of Submmision: IT Strategic Plan for Jade Fashions Company Limited According to Evans (2002), strategic planning is an organizational management action used to lay down priorities, focus resources and energy and strengthen organization’s operations. The plan ensures that staff and other stakeholders share common goals in their work, establishes accord around intended results or outcomes, and reviews and adjusts the direction of the organization in reaction to any changing environment. It is a closely restricted effort that creates essential decisions and actions to help in shaping and guiding the identity of an organization, what it does, whom it serves, and why it does it, focusing on the future (Kim 2001). In agreement with Evan (2002), strategic planning entails a framework or structure, a set of procedures, and content. A strategic plan communicates the goals of the organization, the activities needed to attain those goals and all of the other significant elements of the planning exercise to the organization. This communication is measurable through a Balanced Score Card. According to Robert Kaplan and David Norton, the Balanced Score Card is a strategic planning and management system used to align business processess to the mission and vision statement of an organization, improve external and internal communications, and monitor the performance of the organization against its strategic goals. According...
Words: 3231 - Pages: 13
...- Lessons in Post-Merger Integration - Jan Daniel Laufhütte 2304958 Individual Written Case Study Report in Strategic Management IHS-3-422 London South Bank University 17/12/2003 Table of Contents List of Figures................................................................................. i Introduction ................................................................................... 1 1. The changing world automobile industry .............................. 1 2. Reasons for mergers and acquisitions .................................. 3 2.1. 2.2. Daimler-Benzs’ motives..................................................................... 3 Chryslers’ motives ............................................................................. 5 3. The Post-Merger Integration Structure................................... 7 3.1. 3.2. 3.3. Preparations for the merger .............................................................. 7 Integration Structure of DaimlerChrysler......................................... 7 Expected Synergies ........................................................................... 8 4. Cultural Issues ......................................................................... 9 4.1. 4.2. 4.3. Daimler-Benz’s Culture...................................................................... 9 Chrysler’s Culture ............................................................................ 10 Key Integration Problems and Post-Merger Business Culture ....
Words: 3210 - Pages: 13
...any market can become a branded market if the suppliers choose to differentiate themselves. But companies that sell products such as bulk chemicals, paper, and steel or milk, salt, cement, etc. tend to emphasize operations and sales over marketing, striving to unload as much inventory as possible at the prevailing market price. Viewing themselves as commodity producers, they particularly overlook the nonfunctional features of their products—delivery speeds, aftersales service, distribution, Pricing, Customer servicing, Segmentation, Positioning and Communication. What these producers lose out on is the opportunity to increase their gross margins, create consumer demand for their specific items(s), and build valuable Brand Equity by employing the branding practices made successful by consumer packaged goods enterprises. The biggest challenge facing manufacturers today is how to differentiate their commodity so that their business rises above the commodity market place to enjoy the margins and premium associated with consumer packaged goods markets. Therefore the key to the success of marketing commodities in today’s market place is an intense focus on creating true economic value for those customers who are willing to pay for it and a brand strategy based on product, delivery or service differentiation. In this...
Words: 3607 - Pages: 15
...ini dapat diperbanyak dan/atau dikomunikasikan untuk tujuan mendeteksi adanya plagiarisme.” Nama : Chalinee Kunkaweeprad Nama : Kharisma Maharani A. NPM 1206323306 NPM 0906490790 : Tanda Tangan : : Tanda Tangan : Nama : Prasya Aninditya Nama : Shafa Tasya Kamila NPM 0906532540 NPM 1006663096 : Tanda Tangan : : Tanda Tangan : 2 EXECUTIVE SUMMARY This report provides an analysis and evaluation of the Marketing Strategy of PepsiCo. Methods of analysis include the internal and external analysis of the company. The research draws attention to the competition PepsiCo in the Cola and Snacks industry. With its main competitors, Coca Cola Company and Kraft Foods. Despite being a strong second opinion against Coca Cola, Pepsi has become the largest selling soft drink in the world and is liked by people of all ages. Therefore, this reearch analyses the strategies used by PepsiCo to compete with its competitors and the effectiveness of it. Including how well PepsiCo. can manage its SWOT...
Words: 4714 - Pages: 19
...corporation which was founded by Robert Bosch in Stuttgart, Germany in 1886. Robert Bosch GmbH is the world's largest supplier of automobile components, and has business relationships with virtually every automobile company in the world. The headquarters of Bosch is in Gerlingen, near Stuttgart. Franz Fehrenbach became Chairman on 1 July 2003. The Bosch Group comprises more than 320 subsidiary companies. THE LOGO The Bosch logo represents a simple magneto armature and casing, one of the first components produced by the business. TOP MANAGEMENT AT BOSCH : * CEO : Franz Fehrenbach * Chairman of the Board : Hermann Scholl * Director : Tilman Todenhofer * DEPUTY CEO : Siegfried Dais * Sales And Marketing : Rudolf Colm * CFO : Gerhard Kümmel BOSCH’S HISTORY: AT A GLANCE 1886 | Opening of Workshop for Precision Mechanics and Electrical Engineering in Stuttgart on 15 November | 1887 | First low-voltage magneto from Bosch for stationary petrol engines | 1897 | First low-voltage magneto ignition for motor vehicle internal combustion engines | 1901 | First plant in Stuttgart | 1902 | First commercially viable high-voltage spark plug | 1906 | Production of 100,000th magneto ignition | 1906 | Introduction of eight-hour working day | 1910 | Opening of plant in Stuttgart-Feuerbach | 1913 | Start of production of headlights | 1918 | American assets seized; later become American Bosch...
Words: 4371 - Pages: 18
...- Org and Man for Performance - 12408 - 201213 A report to identify and critically analyse a key organisational behavioural and/or human resource issue facing Phillip Morris International in Norway Table of Contents 1. Introduction 3 2. Background of the Study 3 2.1 PMI Strategy 4 3. Organisational Behaviour and HRM Issues 5 I. Leadership 6 II. Management 7 III. Motivation 11 4. Process involved in the preparation 14 5. Conclusion 15 6. References 16 1. Introduction This report aims to critically analyse Phillip Morris International (PMI) strategies and structure of how they manage the Norwegian consumer market. In this report the key issues that are required to be analysed are PMI leadership and management style for gaining more emerging markets across Scandinavia and Europe. PMI has had an autocratic leadership approach, which has been a controversial matter regarding changing laws and regulations in Norwegian tobacco industry. This report will focus on PMI’s approach to organisation behaviour and Human Resource Management practises through its leadership, management ,and HRM theories into practice and employee motivation as a result of PMI’s strategy to monopolies the entire market as a 21st century organisation. According to Buchanan& Huczynski (2010), “The organization behaviour is the systematic study of formal organisations and of what people think, feel, and do in and around organisations”. This report is a brief study...
Words: 3639 - Pages: 15
... | | |*The same course can be transferred only as 1 course. | |First Level Modules | | |ACC1006 Accounting Information Systems |International Technology Venturing | |BSP1005 Managerial Economics |TU91.2010 Managerial Economics | |MKT1003 Principles of Marketing |23A00210 Introduction to Marketing (6 ECTS)...
Words: 33073 - Pages: 133
... SUBMITTED BY PRIYAL CHOWKHANI R1301038 PGDM 2013-15 1. Vision/Mission statement of the Company’s Promoters and their management philosophy. Vision Statement Vision statements help to describe the organization's purpose. Vision statements also include the organization values. Vision statements give direction for employee behavior and helps provide inspiration. Strategic plans may require a marketing strategy, which could include the vision statement to also help inspire consumers to work with the organization. Vision of Crompton Greaves Limited- To become a Leading Appliances brand by offering technically superior products & services and qualitative after sale service thus enhancing the quality of life of every consumer, through an engaged team. Mission Statement Leaders should emphasize the current mission statement to employees, which clarifies the purpose and primary, measurable objectives of the organization. A mission statement is meant for employees and leaders of the organization. Strategic plans may involve changing the mission statement to reflect a new direction of the organization. Highlighting the benefits of the...
Words: 5342 - Pages: 22
...Contemporary Review on CSR Theories and International Standards Chapter 1: 1.1 Introduction The concept of CSR has been traced through the corporate system for centuries throughout the world; however a formal writing of CSR has been into the limelight since 1950s ie the 20th century and hence has been named as the modern era of CSR. Through years, lot of researches had defined and explained CSR based on their empirical research, understanding, alternative themes and frameworks. In short the entirety of CSR can be understood from the three words contained within its title phrase- ‘corporate,’ ‘social,’ and ‘responsibility' viz a viz “Corporates are being responsible for the Society". This article aims to explain the meaning, underlying concepts and theories of corporate social responsibility. Let us now understand the meaning of CSR and why is it important in modern days. Definitions of Corporate Social Responsibility (CSR) The broadest definition of CSR defined by The Prince of Wales International Business Leaders Forum is, ‘‘CSR means open and transparent business practices that are based on ethical values and respect for employees, communities, and the environment. It is designed to deliver sustainable value to society at large, as well as to shareholders’’ (http://www.iblf.org/csr) Emergence of CSR The concept of Corporate Social Responsibility started late back in 1950’s. Howard R Bowen (1953), who rendered an early and seminal definition to CSR as "the obligations...
Words: 7506 - Pages: 31
...Publishing Incorporated MAY 2013 © 2014 The Society of Management Accountants of Canada. All rights reserved. ®/™ Registered Trade-Marks/Trade-Marks are owned by The Society of Management Accountants of Canada. No part of this document may be reproduced in any form without the permission of the copyright holder. May 2013 Case Examination TABLE OF CONTENTS May 2013 Case Examination Page Case Question: Backgrounder ................................................................................... 1 Additional Information ..................................................................... 15 General Comments on Performance ....................................................... 30 Steps for Approaching Business and Corporate Strategy ........................ 41 Marker Assessment Guide ....................................................................... 48 Solution Notes for Markers....................................................................... 58 Sample Response – Successful Attempt #1 ............................................ 79 Sample Response – Successful Attempt #2 .......................................... 111 Sample Response – Unsuccessful Attempt ........................................... 152 May 2013 Case Examination May 2013 Case Examination Backgrounder The background information relating to the Case Examination (Backgrounder) is provided to candidates in advance of the examination date. The Backgrounder contains information...
Words: 26997 - Pages: 108
...Our goal is to extend this model to all our SkyTeam partners, and particularly our Chinese partners. Furthermore, we are actively engaged in membership negotiations with other airlines in Brazil, India and elsewhere in Asia. On this basis, SkyTeam stands to benefit from global coverage. After a challenging time in 2009-10, our Group has succeeded in stemming the haemorrhage and returning to profit while also reducing debt. Our recovery has been remarkable. This success is thanks to the outstanding work of the Air France-KLM teams and the resolute commitment of all our employees within a difficult environment. I would like to thank everyone for their efforts. To confirm this recovery, the Air France-KLM group was able to implement the strategy required to win back market share lost during the crisis in both the passenger and cargo businesses. But make no mistake: we are still in an uncertain air transport environment. There remain numerous obstacles to overcome to ensure that our Group remains in a leading position. I am thinking, in particular, of the oil price, and competition from low cost carriers and the Gulf...
Words: 16208 - Pages: 65
