Premium Essay

Corporate Social Responsibilty

In:

Submitted By aefron3
Words 2590
Pages 11
Arturo Chavez
Business Cornerstone

Procter & Gamble

Introduction
Corporate Social Responsibility (CSR) is a concept that has been introduced and used by businesses well over half a century, Corporate Social Responsibility is all about contributing back to social society through various charity projects from where companies have earned.
CSR is how Companies are doing businesses in a way that can separate them from the competition in the minds of consumers; it gives companies enormous amount of benefits such as;
It helps to build good working atmosphere among its existing staff,
Brand differentiations through CSR projects are also used to persuade governments and the wider public, that company is taking current issues like health and safety, diversity or the environment seriously and so avoid intervention.
CSR programs also draw attention away from companies' perceived negative impacts e.g. the petroleum giant BP has run campaign to clean oil spill and also installed very visible wind-turbines on the roofs of some petrol stations in the UK.

The Procter & Gamble Company
P&G is one of the world largest consumer goods manufacturing companies with US $78.9 billion revenue (2010) employing over 127000 people. It is 6th most admired company in Fortune magazine 2010 list.
Company is 172 years old and has grown through enormous amount of challenges and Depression. Through all this volatility, the one factor above all others that has enabled P&G to grow responsibly, which is the clarity and constancy of P&G's Purpose - to touch and improve consumers' lives with branded products and services.
Out of more than 300 brands, some of the famous brands owned by P&G are as follows;
Ariel laundry detergent, Braun a small-appliances, Crest toothpaste, Duracell batteries and flashlights, Gillette variety of razors for men and women, Head & Shoulders, Rejoice shampoo,

Similar Documents

Premium Essay

Corporate Social Responsibilty

...Corporate Social Responsibility on Workplace The concept of corporate social responsibility (CSR) that business must consider the impact of its decisions and operations on the well-being of employees and other stakeholders and not only on business owners and shareholders could influenced the development of business practices throughout the ideas of what constituted a modern workplace were first beginning to take shape. A stronger integration of social responsibility into business strategy emphasizes responsible employment practices and HR’s strategic role in communicating, protecting and maintaining business values. According to Uddin et al. (2008) social responsibility to employees extends beyond terms and conditions of the formal contract of employment. Table 1 presents the results of the analysis of the human resources related activities. The framework had fifteen disclosable items relating to human resources activities. Table 1: Selected CSR practices | CIMB Bank | | Maybank | | Public Bank | | Hong Leong Bank | Supporting local talent development | / | | / | | / | | / | Communication and engagement between management and employees | / | | / | | / | | / | Competitive remuneration (include benefits on medical and health care) | / | | / | | / | | N/A | Recognition on high performance (opportunities to performing employees) | / | | / | | / | | N/A | Thriving on workforce diversity (gender, ethnicity, culture, religion) | / | | / | | / | |...

Words: 548 - Pages: 3

Premium Essay

Corporate Social Responsibilty

...DISCUSS CORPORATE SOCIAL RESPONSIBITY IN BUSINESS. INTRODUCTION Corporate social responsibility is a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders. Corporate Social Responsibility can also be defined as the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large Importance of corporate social responsibility Corporate social responsibility Attracts and Retains Employees Employees are our most important asset and we see CSR as increasingly vital in attracting and retaining top talent. These programs give people a sense of pride in the organisation, create teamwork and are a source of inspiration and connectedness. And most importantly, they’re about “doing” rather than just “giving”. CSR is a Vital Tool to Boost Business and Employee Morale Employees want to work for companies that are good corporate citizens. They want to see that they can make a difference. And through these types of programs you’re making your organisation a better place. Staff welfare For a smaller business, extravagances can be hard to justify. However, happier staff doesn’t simply mean bonuses and...

Words: 2228 - Pages: 9

Premium Essay

Corporate and Social Responsibilty

...Corporate and Social Responsibility Author’s Name Institutional Affiliation The idea of Corporate Social Responsibility is becoming popular and is meeting support worldwide in recent decades. By Corporate Social Responsibility (CSR) we understand a set of long-term strategies, actions and policies that aim at contributing to the society and environment where the company is operating. The companies have a lot of power, in fact. It is especially obvious when we talk about huge multinational corporations as the effect of their activity can be easily noticed and felt by many people all over the world. To outweigh somehow the negative impact that business might have on the environment and communities, the notion of CSR was introduced. Logically, if the companies can have direct or indirect harmful influence on the surrounding world, that means, that they can also use their power and resources to do something useful for the society. Generally, CSR is a set of measures, not required by law that companies voluntarily implement in order to compensate their potentially harmful impact or to provide additional benefits to the community, thus adding value to the company name or the brands of the company. The gradual development of CSR frame and its acceptance by the people resulted in the spread of this concept and introducing it in a business realm as a normal practice. It is no surprise that now days all the multinational corporations have been already implementing the Corporate...

Words: 4373 - Pages: 18

Premium Essay

Corporate Social Responsibilty

...What is Corporate Social Responsibility – Do We Need It? And Why? On 2011/05/20 · Leave a Comment In the next series of four articles I plan to explore the idea of “corporate social responsibility” (CSR). In the first one today, I shall discuss the shareholder view of CSR using Milton Friedman’s perspective as my main thesis. In the second article next week, I will explore the stakeholder view of CSR using Peter Drucker’s argument to initiate an alternate set of core ideas. In the third article, I shall take an important long detour to consider economic underdevelopment in the Middle East to highlight what happens to politics and society when the development of the corporation is impeded. In the fourth article, I reconsider the role of CSR in today’s world. The idea of CSR is to urge corporations to embrace not just the interests of shareholders, but also the interests of multiple stakeholders in the conduct of its activities. These stakeholders often include employees, suppliers, customers, and the local community in which the corporation conducts its business. CSR is a relatively new term although the idea that business has social and moral responsibilities beyond maximizing profit is much older. The term has only gained common currency since the late 1960s and the early 1970s, when the global reach of multinational corporations expanded as international trade and investment flows grew. Since then public debate over the role of business in society has been most vociferous in...

Words: 2765 - Pages: 12

Premium Essay

Corporate Social Responsibilty

...How, and to what extent, corporate social responsibility can be coordinated with an organization's obligation to maximize profits for its shareholders. Basically, the two go hand-in-hand nicely, in several ways. The company's main objective is to be profitable, or to maximize profits. In doing so, they provide a nice return on the investment for their shareholders. The company also has a CSR obligation. If the company finds the right way to mesh the two together, they continue profit maximization, and attract additional investors through sustained CSR efforts. Most companies undertake CSR initiatives that include giving back to natural resources that they have taken. Water companies (bottled water) find ways to give back, because they are using a natural resource. They generally do this by conserving various elemental environments, like starting programs to protect rain forests and similar programs. Large companies have recently become involved in various farming initiatives that have agreements whereby the company only buys from farmers that are part of a co-op, and the company donates X amount of dollars to the community where the farm is located. Many companies have recently started to use suppliers who are certified organic - farmers that do not use any type of chemicals or pesticides on their products. By taking on these types of CSR activities, the companies are showing that they plan on being profitable, and remaining in business for a long time. They're maximizing shareholder...

Words: 300 - Pages: 2

Premium Essay

Corporate Social Responsibilty

...oCsr Synopsis Corporate social responsibility History: The history of today’s CRS theory has a long and wide spreading background. Despite the concept of CSR being growing, manifested and flourished in recent times, the late 1800s (industrial revolution) is considered to be the beginning of CSR concept and practice, when creating more productive employees were the main concern for promising business. One might argue to differentiate the social and business reason behind. Carnegie, Cadbury and Lever were among the many individuals who utilised company assets to improve the conditions of nineteenth century workers. Throughout the twentieth century, companies such as Norsk Hydro would take responsibility for social conditions in their, often isolated, company towns. According to management historian Daniel A. Wren, there were criticism of the emerging factory system in Great Britain, particularly regarding the employment of women and children, and these same issues occurred in the America as well. Reformers of both countries perceived the factory system to be the source of numerous social problems, including labour unrest, poverty, slums, and children and female labour. Wren depicted the industrial betterment/welfare movement of this early period as an uneven mixture of humanitarianism, philanthropy and business acumen. He points to industrialists such as John H. Patterson of National Cash Register as one executive instrumental in setting the course for the industrial...

Words: 293 - Pages: 2

Free Essay

Corporate Social Responsibilty

...UNIVERSITY OF DAR ES SALAAM OFFICE OF THE DEPUTY VICE CHANCELLOR (ADMINISTRATION) INFORMATION TO CONTINUING STUDENTS FOR 2011/12 ACADEMIC YEAR The University of Dar es Salaam (UDSM) would like to inform all undergraduate students who will continue with studies in the 2011/12 academic year that studies will begin on 10th October 2011. All bonafide students should pay their share of tuition and other required fees as indicated below before they report to the University as only those who pay the fees will be processed for registration and will be allowed to access accommodation and other university facilities/services Payment should be made through: 1. The University of Dar es Salaam Main Campus (UDSM) NBC Bank Account Number 040103001709 (UDSM Branch) or CRDB Bank Account Number 01J1088967000 (UDSM Branch). 2. The Dar es Salaam University College of Education (DUCE) NBC Account Number 071101000196 (Chang’ombe Branch). 3. The Mkwawa University College of Education (MUCE) CRDB Account Number 01J1071134810 (Mkwawa Branch). 4. For those using international telegraphic transfer, the Swift Code is NLCBTZTX for NBC Bank and CORUTZTZ for CRDB Bank. Students should keep the original pay-in slips for submission to the University. 1 Fee Matrices for Undergraduate Students 2011/2012 Second and Third Year Grade Percentage Approved Tuition Fees COLLEGE/SCHOOL Means Testing A 0% Payable Tuition Fees B 10% Payable Tuition Fees C 20% Payable Tuition Fees D 30% Payable...

Words: 1250 - Pages: 5

Premium Essay

Corporate Social Responsibilty of Europcar

...1……………………………………………………………………3 2. QUESTION 1.2……………………………………………………………………3-4 3. QUESTION 2…………………………………………………………………………. 4. QUESTION 3…………………………………………………………………………. 5. QUESTION 4…………………………………………………………………………. 6. QUESTION 5…………………………………………………………………………. 7. REFERENCES……………………………………………………………………...... 1. QUESTION 1.1 The corporate responsibility of Europcar is a voluntary process whereby the Furthermore Europcar has achieved an ISO14001 rating this entails that Europcar has done a thorough analysis into its business areas and activities and their environmental impact, that it has gone beyond just the needed legislation practices and strived for excellence and the care of future generations and its impact on the environment. The above rating means Europcar has attempted or in some cases succeeded in reducing the cost of waste management, improved distribution costs, lower energy and material consumption and finally an improved brand image among watchdogs, customers and the general public. Environmentally Europcar has been focusing he Socially, Europcar has numerous accolades and initiatives that are striving to make it a leader within the corporate environment, for example Europcar holds a Level three rating for Broad Based Black Economic Empowerment further allowing people of disadvantaged backgrounds to achieve and attain success in their lives and jobs. Furthermore Europcar has an outstanding initiative know as Sisonke Stars whereby the employees and staff...

Words: 1803 - Pages: 8

Premium Essay

Reaction Paper on Corporate Social Responsibility

...BUSINESS AND SOCIAL ENVIRONMENT “CORPORATE SOCIAL RESPONSIBILTY” A Written Reaction By Jay-Ar C. Dimaculangan In business, we should bear in mind that we have lot of responsibilities to perform not just only with our specific tasks in the organization where we belong but with the community and society where our organization belongs. A company whether profit or non-profit in its form should give back whatever it can contribute for the development and betterment of its society. For me that is what Corporate Social Responsibility is all about. As reported, corporate social responsibility encompasses human rights responsibility, financial responsibility, political responsibility, and environmental responsibility. Like for example, a business has the responsibility to treat employees fairly and with respect, operate with integrity and in an ethical manner in all its business dealings with its stakeholders like customer, suppliers, lenders, general public, and other affected by its operation. It has also the responsibility to sustain the environment for future generations and be a responsible neighbour or member of the community. Having said these, we can see that corporate social responsibility are of growing importance to government and community as they promise to meet challenges of social problems within the changing welfare environments. The government today although given different issues like for example CSR is only a window dressing of the government for their...

Words: 384 - Pages: 2

Premium Essay

Csr of Icici Bank

...CORPORATE SOCIAL RESPONSIBILTY OF ICICI BANK ICICI Bank started its CSR activities as: Read to Lead Phase I: * Read to Lead is an initiative of ICICI Bank to facilitate access to elementary education for underprivileged children in the age group of 3–14 years including girls and tribal children from the remote rural areas. * This initiative supports partner NGOs to design and implement programmes that mobilise parent and community involvement in education, strengthen schools and enable children to enter and complete formal elementary education. * Read to Lead has reached out to 100,000 children across 14 states Read to Lead Phase II: In Phase II of the Read to Lead programme, ICICI Bank has supported the establishment of 63 libraries that will reach out to approximately 7,200 children in the rural areas of Jagdalpur block of Bastar district in Chhattisgarh. The programme includes building libraries, sourcing books and conducting various interactive activities to make the library a dynamic centre for learning. VOCATIONAL TRAINING COURSE STARTED IN OCTOBER 2013 : ICICI Bank has opened a skill training academy in Jaipur as part of its Corporate Social Responsibility (CSR) efforts, to provide vocational training to youth from economically weaker section of the society. The vocational training course will provide sustainable livelihood opportunities to the beneficiaries. This is the strategy of ICICI to promote inclusive growth in India, by training 5,000 youth...

Words: 369 - Pages: 2

Premium Essay

Franchise

...Corporate social responsibilty hi professionals what is corporate social responsibility and what is the connection between csr and hrd.. suggestions are welcomed. regards manish :lol: Discussion in CiteHR.com - 4 Replies - Dated: 27-04-2007 PPT on Corporate Social Responsibility & Corporate Responsiveness IDear friends:icon1:/I IPlease find attached presentation on Corporate Social responsibility and Corporate Responsiveness.:icon1:/I I/I IHope it will make you clear to understand the concept Discussion in CiteHR.com - 35 Replies - Dated: 09-07-2008 Csr?????????????? Hi All Can anybody help me on CSRcorporate social responsibility. we have recently launched this in our org n & i want to know wat are the various activities we can start realated to this. Thanks & Regds Discussion in CiteHR.com - 5 Replies - Dated: 09-07-2008 Urgent... Project topic help... Plz..... Hi... I m pursuing mba 4rth sem with hr specialisation. Out of these 2 below project titles which one is best to do.. 1.corporate social responsibility 2.hrm practices i need to submit abstract on topics. Plz give ur valuable suggestion plz urgent.. Discussion in CiteHR.com - 3 Replies - Dated: 24-03-2011 Requests for slogans Hi friends I am looking for some good slognas on Motivation and Corporate Social Responsibility CSR. Can anyone help me? Awaiting responses.... Discussion in CiteHR.com - 5 Replies - Dated: 31-05-2008 Job description Hi Can we have any corporate hr word for " Managerial Responsibility...

Words: 522 - Pages: 3

Premium Essay

Communication

...CHAPTER 3 ♦ ETHICAL BEHAVIOR AND SOCIAL RESPONSIBILITY ♦ Ethical Behavior- is that which is accepted as “good” and “right” as opposed to “bad” or “wrong” in the context of the governing moral code. Laws and Values as Determinate of Ethical Behavior * Personal Values- the underlying beliefs and attitudes that help determine individual behavior. * Terminal Values- are preference about desired ends, such as the goal’s one strives to achieve in life. Ex. Self-respect, family security, freedom and happiness. * Instrumental Values- preferences regarding the means for accomplishing these ends. Ex. Honesty, ambition, imagination, and self-discipline. Alternative Views of Ethics Four views of Ethical Behavior: ♦ Utilitarian View- considers ethical behavior to be that which delivers the greatest good to the greatest number of people. ♦ Individualism View- is based on the belief that one’s primary commitment is to the long-term advancement of self-interests. ♦ Moral Rights View- it is which respects and protects the fundamental rights of people. ♦ Justice View- it is based on the belief that ethical decisions treat people impartially and fairly, according to legal rules and standards. • Procedural Justice • Distributive Justice • Commutative Justice • Interactional Justice Cultural Issues in Ethical Behavior Cultural Relativism- belief that is no one rights way to behave and that ethical behavior is always determined by the cultural context. Universalism- suggests ethical...

Words: 814 - Pages: 4

Premium Essay

Csr Business

...CORPORATE SOCIAL RESPONSIBILTY Stakeholder Management Approach is a way of understanding the ethical effects of environmental forces and groups on specific issues that affect real time stakeholders and their welfare. Special interest groups Local community groups Owners Supplier s Custome rs Primary stakeholders Consumer groups FIRM Media Employe es Secondary stakeholders Society at large Environmental groups External Stakeholders, Moral Stakes, and Corporate Responsibilities Suppliers, distributors (fairness, truthfulness in all transactions, contracts; mutual respects; honest info sharing; timely payment) Customers/consum ers (safe, reliable products, services; honest info; fair treatment; protection from product, service harm) Environment (protect & respect; improve & sustain; prevent waste; promote natural growth) Corporations (profits, brandname(s), reputation, trust, collaboration from stockholders, stakeholders Governments (law abiding; cooperation with fair standards; procedures; promote societal and community safety and health) Communities, Society (respects laws, rights, values of ppl, cultures; support and promote economic, physical, social health, human development; be a good citizen) Competitors (promote open markets; follow laws and rights of all stakeholders; act ethically in all business Dr. Truong Thi Nam Thang transactions) Criticism of stakeholder theory  Negates and weakens fiduciary duties managers owe to stockholders...

Words: 1037 - Pages: 5

Premium Essay

Microsoft Social Responsibility and Business Ethics

...successful of DOS, they continued to work on DOS to convert it to graphical user interface and it would work on top of DOS, making it user-friendly by working with icons rather than commands. They named their new operating system Windows, which was a huge success and it still being used around the Globe even today. By 2010, with more than 90,000 employees and anticipated year-end revenues of up to $38 billion, Microsoft continued to hold a strong lead in the computer software industry. Social Responsibility a. Since 1999, Microsoft has worked closely with the Office of the United Nations High Commissioner for Refugees to provide people in dozens of countries with access to technology tools, skills training and other essential services. Microsoft attorneys have also helped dozens of refugees make a fresh start by providing pro bono legal counsel in hearings before U.S. immigration courts. In 2007, Microsoft launched Unlimited Potential, which brings together the company’s corporate citizenship efforts and many of...

Words: 2243 - Pages: 9

Premium Essay

Project

...globe. Such socially responsible companies see to it that this consciousness permeates everything they do. The company Starbucks coffee stands out as a prime example of how social responsibility can be productively coupled with sound strategies to advance goodwill, while building a sustainable and impressive business. Starbucks can provide the leadership to demonstrate how marketers can pursue both objectives simultaneously. Socially conscious companies have stepped up their efforts with increasing effectiveness and productivity. Since Starbucks Coffee started in 1971, the company has focused on acting responsibly and ethically. One of Starbucks' main focuses is the sustainable production of green coffee. It created C.A.F.E. Practices, a set of guidelines to achieve product quality, economic accountability, social responsibility and environmental leadership. The company supports products such as Ethos Water, which brings clean water to the more than 1 billion people who do not have access. To date, Ethos Water has committed to grants totaling more than $6.2 million. Not all companies are fortunate enough to practice effective corporate social responsibility. Some senior businesses show significant gaps between their goals and their ability to attain them. Most companies that struggle with corporate social responsibility can't implement real changes that would fundamentally increase efficiency, lower costs, reduce environmental impact and improve reputation with key...

Words: 1359 - Pages: 6