...THE LAST WORD PRASAD KAIPA NAVI RADJOU | CEO ADVISOR AND COACH | FELLOW | JUDGE BUSINESS SCHOOL, UNIVERSITY OF CAMBRIDGE “Companies mustshut down theirCSR departments” They should instead focus on re-engineering value chains to bring sustainability in their business models, Kaipa and Radjou tell Rohit Nautiyal DALIP KUMAR away with the CSR department by rolling sustainability in the firm’s business model. New KPIs (key performance indicators) were introduced so senior managers could take the right kind of decisions that contribute towards water conservation which eventually helped the firm save money and pass the benefit to consumers. Not to mention, this initiative helped Florida Ice & Farm become environment friendly. Unilever’s CEO Paul Polman wants to double the company’s revenues and reduce the environment impact by 50 per cent. Both the examples explain how this schizophrenia (increasing profitability and creating a moniker like CSR) can be eradicated by finding a noble purpose. Companies must walk the talk by getting over with PR exercises on CSR initiatives and focus on re-engineering their value chains. So what you are essentially saying is that overhauling one’s business purpose can be a solution for the ongoing CSR debate. Prasad: Yes. Let us try and understand this with an example. As part of its product portfolio, PepsiCo sells both obesity inducing drinks and healthy products. Hypothetically if they choose to do a CSR initiative in schools, distributing...
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...THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CORPORATE IMAGE: A CASE STUDY OF PZ BY SOMEFUN DOLAPO OLUWASEYI ADP08/09/EX/MBA/0993 A RESEARCH PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTERS IN BUSINESS ADMINISTRATION (MBA), OBAFEMI AWOLOWO UNIVERSITY, ILE- IFE, OSUN STATE, NIGERIA OCTOBER 2010 CERTIFICATION I certify that this research study was carried out by Somefun Dolapo Oluwaseyi (ADP08/09/EX/MBA/0993) of the Department of Management and Accounting under my supervision, in partial fulfillment of the requirement for the award of the degree of Master of Business Administration, Obafemi Awolowo University, Ile-Ife, Osun State, Nigeria. ______________________ _____________________ DR. Victor S. Alumona DATE PROJECT SUPERVISOR _____________________ ___________________ MBA CORDINATOR DATE DEDICATION This research study is dedicated to the glory of our Heavenly Father “ever faithful, ever sure” my help in ages past and my hope for years to come. I will also like to dedicate this study to my supportive sister, Mrs. Temitope Ojedele who gave all that I need to complete this course, and our lovely mum for her support and prayers all through the programme. ACKNOWLEDGEMENT The extent to which people succeed in life depends on the Almighty God, self determination as well as those elements within the social and material environment. Therefore, one records success when God permits...
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...stakeholders. It is defined as a form of corporate self-regulation which is integrated into a business model. Company responsibilities functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. The term "corporate social responsibility" came into common use in the late 1960s and when many multinational corporations formed the term stakeholder, and organization's activities had a major impact on the stakeholders. There has been different views towards company responsiblities wherein Proponents argue that corporations make more long term profits by operating with a perspective, while critics argue that CSR distracts from the economic role of businesses. Others argue that it is an attempt to pre-empt the role of governments as a watchdog over powerful multinational corporations. CSR is titled to aid an organization's mission as well as a guide to what the company stands for and will uphold to its consumers. There are different approaches towards social responsiblities, they are broadly clasified into two, the primary approach is Philanthropy which includes monitary donations and aids given to other organisations. Where in the other approach is garnering increasing corporate responsibility interest. This is called Creating Shared Value, or CSV. The shared value model is based on the idea that corporate success and social welfare are interdependent Many companies...
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...Amtrak’s Sunset Limited and M/V Mauvilla – Corporate Social Responsibility 1 It has been called the worst train disaster in U.S. history. The wreckage of the Sunset Limited on September 22, 1993 took 47 lives. There are many circumstances surrounding this wreck that affect the many stakeholders involved. Certainly, CSX Transportation, Inc., Amtrak and Warrior and Gulf Navigation Company (WGN) and their employees, the passengers on the train and barge, the surrounding community, the train and barge industries, the governing body of the Big Bayou Canot bridge, environment, and stockholders are all stakeholders. Adding possibly to that list, the National Transportation Safety Board (NTSB), US Army Corps of Engineers and the Coast Guard might be stakeholders as well. The Mauvilla, while being steered by Pilot Odom, and not Captain Stabler, in dense fog conditions could be viewed as negligent. Additionally, Odom admittedly was not adequately trained in the use of the towboat’s radar system. At the time of the accident, Amtrak’s conductor and assistant conductor were not in the wheelhouse of Amtrak’s engine Number 819 and the train, being guided by engineers, was traveling at a speed above authorization. Again, given the weather conditions, this could be viewed as negligent. Certainly, these two examples might not be illegal; however, the outcome of the incident “precipitated the filing of over one hundred personal injury and wrongful...
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...the framework of a report about a research on corporate social responsiblity (CSR) , for a brand of your own choice. You as a researcher are being asked to research the company image (of the brand you choose yourself) in terms of CSR. The Resit assignment consists of 5 parts: 1. Choose a brand 2. Develop the research methodology a. Formulate the research problem b. Define the central research objective c. List the key concepts d. Design at least 4 research questions 3. Develop the table of contents of this report. The table of contents has to look like a professional table of contents. 4. Give a short summary of what you are going to describe in each chapter of your report. Don’t use more than 5 lines per chapter. 5. Give the bibliography in APA-style, with at least 3 relevant sources (wikipedia is not allowed). To be clear, you have to execute the 5 parts of the assignment, you do not have to write the whole research report. Start each part on a new page. You have to upload the assignment on DLWO before the deadline. The deadline for the resit is the 10th of January before 17.00 pm. If you participate in the resit, then the result for the resit will replace the results of the individual assignments. Resit assignment 1. Choosing a Brand for a research about Corporate Social Responsibility About (CSR) (CSR) is defined as the voluntary activities undertaken by a company to operate in an economic, social environmentally sustainable manner. NIKE ...
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...Corporate Social Responsibilities 1. Introduction According to Argenti,Pul.A (2007) Many companies have a separate subfunction in the human resources area to deal with community relations and a foundation close to the chairman that deals with philanthropy, but the two should be tied closely together ascompaies take on responsiblities in communities in which they operate.When constitiuencies involved and the most importantthis hs in shaping the imge of the firm, this subfunction also needs to be housed within the corporte communication function where very closely with it. Sustainable development is an idea of ensuring better quality of life which aims to protect environment, enhance social progress, use natural resources prudently and maintain high and stable economic growth. CSR is believed to have a significant influence on corporate sustainability. In the business context, CSR has emerged as a form of sustainability governance with advantages to the economic, environment and social progress. In terms of governance through policy implementation, CSR can be practiced in a strategic manner with better understanding. Policy framework can be designed using a mixture of regulations, economic instruments and communication strategies which significantly affects the environmental and social impacts from corporate activities. This might influence the level of corporate sustainability(Chamhuri Siwar and Siti Haslina Md Harizan,2008). Companies are aware that they...
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...BUS 508:Contemporary Business Corporate Responsibility and Marketing Strategies Dr. Hammad Elbedour Monique A. Newell 1/20/2014 [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Apple Corporation is a computer company that sells consumer electronics and computer hardware/software. It was started by three men; Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino,CA. They wanted to make and sell personal computers. Later, Ronald Wayne sold his Share to Steve Jobs and Steve Wozniak. Back then, it was a very risky investment and too much of a risk for Ronald Wayne. Now, Apple is one of the biggest computer companies in the world. Today they are said to be worth around $705 Billion (Finger, 2013). It has very loyal customers that trust and buy only Apple products. This is because it is a company/product well known for its quality electronics. Despite its rather high prices, people will wait in line and pre-order Apples’ “Next big thing”. This company is well respected and well known. It must adhere to ethical business practices by being a socially responsible business. This paper will examine Apples’ current position as a socially responsible business. We will start by determining if Apple meets the standards it has made for itself as well as legal standards. Then we will...
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...National University of Modern Languages Institute of Business & Finance Department of Accounts & Finance Lahore Campus Final Thesis on CORPORATE SOCIAL RESPONSIBILITY AND EMPLOYEE BEHAVIOUR SUBMITTED BY: STUDENT NAME Roll No. BS (Accounts& Finance) Honors Session from ----- to -------- Thesis Report on Computer Marketing Company National University of Modern Languages Faculty of Management and Science It is hereby certified that the report has been thoroughly and carefully read and recommend to the Faculty of Management and Science for acceptance of final thesis report by name & registration #. Session (August-13 to July-14) Morning.In partial fulfillment of the requirement for the degree of B.S. (Accounting and Finance) of National University of Modern Languages Lahore. Date: 16-Oct-14 Supervisor name: Supervisor Signature: Plane Member Name: Plane Member Signature: Head of Department: Letter of Transmittal Head of Accounting & Finance Department, National University of Modern Languages, IBF Campus, Lahore. Dear Sir/Madam; It is to present you the thesis report which is executed at Computer Marketing Company as required by the university as a degree requirement for B.S. (Accounting and Finance) program. This report has been prepared in accordance with the guidelines issued by the department. It is the result of my first professional experience. This is a partial...
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...Introduction This essay aims to express my vision and ideas about responsible leadership, a new theory of growing importance. Indeed, previous theories about leadership lost credibility after the financial crisis in 2008. To fill in the gaps of the former theories, a new concept emerges: responsible leadership. In this essay, I first introduce the concept of leadership before expressing my vision of responsible leadership. Leadership In the literature, most of the definitions have common parts. Leaders are individuals able to influence and lead a group of people, by their actions, to achieve a common goal. To do so, those individuals must have a deep commitment to the goal and strive to achieve it. Moreover, they must have a personal vision of the future and inspire their partners so that their vision becomes a common goal for the group. Another characteristic of a leader is that he has persuasive skills and manages to make his/her followers trust him. He is also likely to empower people he works with. Thus, he manages to share responsibilities between team members so that the group becomes more effective. Finally, he motivates people to do their best in their respective fields and also to create a positive team spirit. In the business world, leaders were often associated with outstanding individuals shaped to conceive a competitive advantage for the company. The role of this person was to create value for the shareholders. In other words, one of the most important sides...
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...Corporate Social Responsibility An Implementation Guide for Business Paul Hohnen, Author Jason Potts, Editor Corporate Social Responsibility An Implementation Guide for Business Paul Hohnen, Author Jason Potts, Editor ii Corporate Social Responsibility: An Implementation Guide for Business © 2007, International Institute for Sustainable Development The International Institute for Sustainable Development contributes to sustainable development by advancing policy recommendations on international trade and investment, economic policy, climate change and energy, measurement and assessment, and sustainable natural resources management. Through the Internet, we report on international negotiations and share knowledge gained through collaborative projects with global partners, resulting in more rigorous research, capacity building in developing countries and better dialogue between North and South. IISD’s vision is better living for all—sustainably; its mission is to champion innovation, enabling societies to live sustainably. IISD is registered as a charitable organization in Canada and has 501(c)(3) status in the United States. IISD receives core operating support from the Government of Canada, provided through the Canadian International Development Agency (CIDA), the International Development Research Centre (IDRC) and Environment Canada; and from the Province of Manitoba. The Institute receives project funding from numerous governments inside and outside Canada,...
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...creation of the intellectual property. Using a free market approach to innovation based on Western moral philosophy, we suggest that treating intellectually protected life saving/life sustaining innovations as public goods will likely reduce social welfare over the long term. KEY WORDS: entrepreneurship, ethics, innovation, intellectual property rights, policy ‘‘For the Scripture says, ‘Do not muzzle the ox while it is treading out the grain,’ and ‘The worker deserves his wages’ ’’ 1 Timothy 5:18. Ray (2004), in a recent critique of Miles et al. (2002), proposes that the intellectual property rights (IPR) generated from any life saving/life sustaining entrepreneurial initiatives should be transferred to the public domain whenever potential users of these innovations are unable or unwilling to enter into mutually beneficial exchange relationships with the creators of the IPR. This reply offers a perspective on why Ray’s (2004) imperative does not maximize social welfare and, in fact, will tend to diminish social welfare over the long-term as a result of lower economic incentives for innovation. Introduction ‘‘Few trends would so thoroughly undermine the very foundations of our free society as the acceptance by corporate officials of a social responsibility other than to make as much money for their stockholders as they possible can. This is a fundamentally subversive doctrine’’ (Friedman, l962, p. 133). Morgan P. Miles is Professor of Marketing, Georgia Southern University...
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...FEMSA – Organization Development – HR Sustainment Intervention Fomento Economico Mexicano, known as Femsa (FMX) sustainability program keeps evolving with new acquisition and joint business ventures. In 2011, FEMSA and business segments required an organization development planned change to improve the corporation’s sustainability. Our research will focus on the corporations five core areas: ethics and corporate values; quality of life in the company; health and wellness, community engagement and, environment care. The OD practitioner used the well know Lewin’s Action Research theory, which is composed of repetitive four step process: diagnostic, planning, plan execution, and plan evaluation (Cheung-Judge, M., & Holbeche, L. 2011) FEMSA is a leading company that participates in the non-alcoholic beverage industry through Coca-Cola FEMSA (KOF), the largest independent bottler of Coca-Cola products in the world in terms of sales volume; in the retail industry through FEMSA Comercio, operating the largest and fastest-growing chain of stores in Latin America, and in the beer industry, through its ownership of the second largest equity stake in Heineken, one of the world’s leading brewers with operations in over 70 countries. KOF invested more than Ps. 28,000 million in mergers and acquisitions during 2011, to consolidate its leadership position in Mexico and Latin America, while entering the milk and value-added dairy products category with a leading...
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...Misery Loves Companies: Whither Social Initiatives by Business? Joshua D. Margolis Harvard University jmargolis@hbs.edu 617-495-6444 James P. Walsh University of Michigan jpwalsh@umich.edu 734-936-2768 December 16, 2002 We want to thank Christine Oliver, our three anonymous reviewers, Paul Adler, Howard Aldrich, Alan Andreasen, Jim Austin, Charles Behling, Mary Gentile, Tom Gladwin, Morten Hansen, Stu Hart, Nien-he Hsieh, Linda Lim, Nitin Nohria, Lynn Paine, Gail Pesyna, Rob Phillips, Lance Sandelands, Debora Spar, Joe White, Richard Wolfe and the students in Jim Walsh’s “The Corporation in Society” Ph.D. seminar for their constructive comments on earlier versions of this paper. We also want to thank Marguerite Booker, John Galvin and Nichole Pelak for their helpful research assistance. The Harvard Business School, the University of Michigan Business School, and the Aspen Institute’s Initiative for Social Innovation through Business provided invaluable support for this project. Misery Loves Companies: Whither Social Initiatives by Business? Abstract Companies are increasingly being asked to provide innovative solutions to deep-seated problems of human misery. Organization and management scholarship can play an important role in understanding and guiding possible corporate responses. Theory and research to date have sought to reconcile possible corporate responses with economic premises about the purpose of the firm. Our goals in this paper are to reorient the...
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...Ethical Perspectives: Drucker, Friedman, and Murphey Business Ethics Ethics in business is an extremely important matter that continues to be discussed in many organizations today. There are even many businesses that offer formal ethical training and believe in it vital to their business’s success. However, it can be proven that several professionals have different views on what is exactly ethical in business. Three professionals with different points of views regarding what is ethical in business include Peter Drucker, Milton Friedman, and Patrick Murphy. Peter Drucker Peter Drucker’s view on all ethical dilemmas is primum non nocere. This motto, taken from the medical profession, can be translated to mean “Above all do no harm” (Jennings, 2012). In other words, Dr. Drucker believed that people should make decisions that would not bring harm to other people. He, like many other management professionals, understood the many approaches philosophers have taken to understand ethics. However, he wanted to show how and where business ethics fit into the conflicting rules of ethics and human behavior. Ethics of Prudence and Self Development Dr. Drucker used his experience as a philosophy and a religion professor as well as his experience answering difficult ethical political questions as a method of drawing his conclusion regarding ethics in business. He believed that a major tradition of ethics in the West, Ethics of Prudence” would prove to be valuable in understanding...
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...Corporate Social Responsibility (CSR) is not an easily defined term. It is used in several different conditions, depending on how it applies and the objectives it serves. It only came into existence during the late 1970’s after the term stakeholder started being used, meaning – those whom the organizations activities have an impact on. Before, the role of CSR was not highly required or rather thought of, but consumers today are interested in companies, which are socially responsible. If companies loose sight of their consumer’s thoughts it will impact any potential of growth and hamper profitability leading it to cease in existence. This is why; CSR highlights corporate actions and business models related to social, environmental and economic facets within the world today. In regard to understanding CSR better and deeper we were asked to choose a company we could relate our readings and concepts from the Harvard Business Review by Porter & Kramer 2006 and by Zadek 2006. Initially I had trouble choosing a company as my interest in working is majorly in NGOs. I sought out to understand their CSR but after a couple of searching, I was made aware they mainly collaborate with corporate organizations to promote CSR. Such NGOs like Save the Children, ILO, UNDP all align themselves to create a guideline for companies to function with CSR in mind. So next I thought about considering a company that had built in values of CSR from the beginning- thinking understanding a company who had...
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