...Corporate Analysis Strategy MGT/230 February 16, 2015 Dr. Erica Robinson Corporate Analysis Strategy Corporate strategy is the overall scope and direction of a corporation and the way in which it's various business operations work together to achieve particular goals ("Business Dictionary", 2015). My team and I collectively agreed that each CEO had an overall goal of diversifying their company and increasing profits. The videos were short, but they offered a lot of insight into the struggles each CEO had to face to remain profitable. I will summarize each video and outline the corporate strategy used by the CEOs. Coca-Cola Nevelle Isdel never aspired to become CEO of the company, he just wanted to do the job he was hired to do. Mr. Isdel retired to the south of France in 2001 after 35 years with Coca-Cola. The board asked him to return after the two prior CEOs were unsuccessful. They wanted him to focus on driving sales and concentrate on acquiring new brands. In his plan to drive the company forward, Mr. Isdel did not feel the need to venture into the same businesses as his competitor, Pepsi. Pepsi had branched out from carbonated drinks to snacks foods like Frito-Lay. Mr. Isdel decided to remain faithful to the brand and introduced two new beverages, Coke Black, and a carbonated green tea, Enviga. Mr. Isdel's degree in social work shows he has compassion, and that spans across the work he does as an activist and within the community...
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...Corporate Strategy Analysis Discussion Shelby Little MGT/230 May 4, 2015 Ronald Sprague Corporate Strategy Analysis Discussion This week the team discussed corporate strategies for the four corporations. We learned what makes these CEO’s the miracle workers they are. I have listed some of the things we discussed and some we did not. Coca Cola This week we discussed how Coca Cola’s CEO was very smart to keep the company a beverage only company. Unlike Pepsico, who has branched out into snacks and fast food, Coca Cola has chosen to merge with other beverage companies. Mr. Isdell chose to find a core group of individuals who wanted to be part of the rebranding of Coca Cola. He made these leaders owners in the corporation. He chose to develop coalitions from the inside out and follow through with them. His stance on productivity was very straightforward and he stood by it. He had an executive talent pool and used these persons as models for the future leaders in the corporation. All of these ideas moved Coca Cola in the forward direction again and has helped make it the company it is today. Xerox Anne Mulcahy became CEO as a suggestion by a former CEO. She had been with the company for many years and held several positions. She made several changes and made cuts without ever affecting the research and development department. Xerox was on the brink of disaster when Anne took over as CEO and she managed to pull them back from the brink and turn a profit. She came...
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...Corporate Strategy analysis There are many strategies that could be used to come on top of the competition, some may even use more than just one strategy. I think that each and every strategy is different but if it help provide a positive outcome it's great because not all strategies will work for everyone. It's a matter of knowing the organization, the public that is being targeted, and the cost to apply and enforce the strategy. The strategy of the CEO of American Airlines has decided to use a very useful and effective strategy. He not only treats his customers like queen and kings but he decided to go a step further and think this particular CEO understands the importance of the employees. I have witness organizations in where they treat employees like they are the key point of the company and because of this and other things as well most of these companies are very successful. An Employee will bend backwards if necessary to help the company when the employee feels appreciated. This CEO also decided to sit in the back of the plane and speak with the customer and this helps because this way he will be getting a better sense of how things work and also he is getting the customers viewpoints first hand. This is very important because listening to the customers feedback helps better services or change things around to accommodate it better to what the customer wants because at the end of the day they will be the ones making the business succeed or fail. like I said every...
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...Outline I. Introduction II. Corporate Strategies a. Coca-Cola b. Southwest Airlines c. VF Corporation d. Xerox III. Discussion Summary IV. Conclusion Corporate Strategy Analysis Discussion Summary The complete single solution to absolute success in businesses remains unknown in this new day of age, even with the high-speed movement of the present world. Obviously, there are particular obstacles that corporations need to undertake in order to achieve success, while, in unison, there is no simple solution that leads to success either. Therefore, each corporation primarily needs to take a particular action that benefits the outcome of their company in order for it thrive. This step is a measure for attaining pinnacles that are universal with all corporations; it is to have a strategy. Coca-Cola, Southwest Airlines, VF Corporation, and Xerox are four companies that applied corporate strategies to their business and with success, turned their business around for the better. Corporate Strategies Coca-Cola Neville Isdell was asked to come back from retirement to Coca-Cola in June of 2004 as CEO. Isdell was tasked to assist Coca-Cola with diversification so that they could remain competitive with Pepsi. The company purchased Glaceau, maker of Vitaminwater and added new non-carbonated drinks such as Envigo and Blak to their product line up. Coca-Cola is one of the most organized companies when it comes to vertical integration...
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...wAnalysis external environment for fast-food industry Presume that China is the potential market for a new fast-food enterprise to open, I would like to analyze relative conditions related to the extension of the market. General macroeconomic conditions In 2014, the economic conditions in China is enthusiastic. According to the data from National Bureau of Statistics of China, Total Retail Sales of Consumer Goods in January and February have experienced a generally increase, going up by 11.8%. Compared with the increasing pace in 2013, it was slowed down in the first two month in 2014. This may means the motivations for consuming in 2014 would be weaker. At the same time, the consumptions in restaurant also decreased by 0.5%, which may be a detrimental signal for restaurant industry. While it is possible that this phenomenon is triggered by the pledge of consumptions in luxury restaurant instead of fast-food industry. If this hypothesis is correct, the food consumption in fast-food restaurants may go up as the industry is actually an alternative to be a substitute for this high monetary required cuisines. Population demographics China, generally speaking, is the country owning the largest population which represents 19.30% of global population at 1,384,694,199. Also, China is one of the country with high population density at 139.6 people per square kilometer and almost 70% of people will live in urban area by 2035. The large population base guarantees adequate passengers...
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...Corporate Strategy Analysis Discussion Summary MGT/230 10/22/2014 Corporate Strategy Analysis Discussion Summary After discussing with the group, we agreed that compassion of the end user and ultimately keeping costs of operation at a low are imperative to maintain a successful company and business. After watching the video about Southwest Airlines CEO, Gary Kelley, the strategies he uses are nearly word for word what we came up with as a group, as stated by the video. He uses a very simple model; “to keep costs down, fly all same planes, 737s, so parts and maintenance are easy, treat customers as kings and queens, and employees even better.” (Businessweek, n.d). He treats his employees like family and friends by asking them about their days and how they are doing. We believe that by not dehumanizing his staff, Kelley is creative a familiar feeling within the company and it helps maintain a lower turnover rate of the staff. That alone is a way Kelley is keeping costs down. The Coca-Cola board brought Nevel Isdel, CEO of Coca-Cola back from retirement. His view was, that instead of “globe-trotting, and introducing Coca-Cola to new markets and countries, it would be more successful to acquire new companies.” Although successful, as a group we felt that this kind of attitude is what initially may have caused the slump in sales for Coca-Cola. The video references how the board of Coca-Cola is hard to work with and had driven away 2 CEO’s before deciding to bring back Isdel...
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...Corporate Strategy Analysis Discussion Summary All company have different way of keeping there company’s on top of the market. Coke takes on a new take on the drinks that they supply. Their goal is to be the leader in beverage. You don’t have to focus on keeping up with other company’s just have really good products and come up with new products for your company. Coca cola beginning to offer other beverages is vertical integration, they produce their own products and are always build a better brand. By making other products like tea, juice and water help the company be diversified. Southwest airlines has found a way to pay less for fuel and that helps the bottom line. They believe that if they treat customer right. Keeping cost down by using the same plans and same parts, gives them an edge on the cost of parts and labor. Diversification in southwest airline are using same plans, lowering cost of fuel and keeping cost down on parts and maintenance. They focus on customers and employees being satisfied with their service. The VF Corporation has many brands under its belt, and they care about the bottom line. His strategy was hard work and determination. They offer products that has every day use not fashionable trends. The cost is less and they sell more because they are priced right and cost less to make it. Making sure it’s easy to purchase and everywhere helps the bottom line. VF doesn’t own it distribution center, they buy from someone else. They do that to be able...
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...This Disney Company: Corporate Business Strategies Analysis Jessica Hennessey and Jamie Gregar Viterbo University This Disney Company: Corporate Business Strategies Analysis Introduction/Background The Disney Company is an international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media (The Disney Company, n.d.). The Walt Disney Company, as known today, originated in 1923 with the creation of Disney Brothers Studio, founded by Walter and Roy Disney. The studio began creating animated films that would become the foundation of Disney (The Disney Company, n.d.). The Company expanded into its first theme park, Disneyland in Anaheim, CA, in 1955 and another in Orlando, FL, Disney World in 1971. In 1983 the company continued its market expansion with the launch of the Disney Channel and also internationally with both Tokyo Disney and Euro Disney (The Disney Company, n.d.). Continued company growth and market development occurred with Disney’s acquisition of the Miramax Film Company in 1993. Further market capture occurred with the purchase Capital Cities ABC in 1995; this allowed for Disney to have access to the cable networks of ABC and ESPN (Business Wire, 1995). Pixar was the next addition to the Disney empire with a 7.4 billion dollar purchase in 2006 followed by Marvel Entertainment in 2009 at 4 billion dollars and most recently Lucas Films in 2012...
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...CORPORATE STRATEGY EXECUTIVE ANALYSIS THE BODY SHOP The following analysis investigates how the organization assesses its own business whilst taking into account its different key stakeholders and their various interests and expectations by looking deep into a case study of The Body Shop. On the final note, it will determine what learning benefit the case of The Body Shop provides as well as whether its principles can apply to other situations. Introduction: The Body Shop In 1976, The Body Shop was established in Brighton by Dame Anita Roddick. The Body Shop International now has over 2,900 stores across 63 markets with a range of over 1200 products. The Body Shop story is not only of an eminently successful market-oriented manufacturer and retailer of toiletries and cosmetics. Like its founder, the whole organization is committed to issues such as respect for human rights, animal and environmental protection. The organization has arranged and supported national and international campaigns on animal testing in the cosmetic industry and women’s rights. All business organizations need to make a profit to survive but the emphasis at The Body Shop is on profit with a wider social responsibility. The Body Shop Mission Statement * “Dedicate our business to the pursuit of social and environmental change. * Creatively balance the financial and human needs of our stakeholders employees, franchisees, customers, suppliers and shareholders. * Courageously ensure that...
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...Corporate Strategy Analysis Discussion Summary Javier Mendoza MGT/230 October 22, 2015 Linda Torres-Kleinhans Corporate Strategy Analysis Discussion Summary In each of the videos that I analyzed. Each of the chief executive officers has a method of either centralization or diversification utilizing some or no vertical integration in the planning function of management. There is little mention of other markets, businesses or industries in which each the CEOs tries to tackle instead they stay within their industry perhaps for lack of experience, creativity or for fear of risking to return to a poor performing era. Coca-Cola CEO Neville Isdell Coca-Cola's performance was out marketed by Pepsi when Pepsi-Cola went into a plan to diversify not just in its beverage industry but in the chips and snacks industry as well. Coca-Cola's CEO Neville Isdell did not want to move in the same direction as Pepsi. He perhaps did not feel it was a great idea to follow Pepsi into diversifying since they were dominated by Pepsi before. Instead, Mr. Isdell stuck with staying within the realm of the beverage industry and sought to have a breakthrough with the non-carbonated drinks. Pepsi-Cola had already captured this market and went further into becoming a more diverse conglomerate over Coca-Cola. Coca-Cola's CEO spoke during the interview and stated he had no real aspirations of becoming a CEO but felt compelled to do the best job he could for the company. (Flock, unk) His management...
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...Aligning Sourcing and procurement strategy to corporate strategy/strategic supplier selection analysis, Collaboration methods and mechanisms INTRODUCTION Organizations are operating in an environment characterized by continuous economic, social, natural and political disruptions to their sources of supplies and services/ consumers and markets. To survive in this turbulent and highly competitive market place, these organizations must continually monitor their competitive positions alongside their internally controllable functional strategies to ensure they are proactively aligned with the overall corporate strategy. To succeed therefore in this fact evolving global competitive business environment, an innovative business concept Supply Chain Management was introduced to help align the functional strategies with the overall business strategies and suppliers. During World War I and II, the success of a firm was not dependent on what it could sell, since the market was almost unlimited. Instead, the ability to obtain from suppliers the raw materials, suppliers and services needed to keep the factories and mines operating was the key determinant of organizational success. Consequently, attention was given to organization policies, strategies and procedures of the supply chain functions which resulted to activities termed logistics, souring, procurement, material management. By the open of 1970’s, organizations faced two most challenging problems: an international shortage of almost...
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...a. i. Name of the organization and URL (it must have an online presence) Standard Aero http://www.standardaero.com/ ii. The product(s) or service(s) the organization provides: Standard Aero provides maintenance, repair, and overhaul (MRO) services in the aerospace industry. iii. The target market of the organization’s products or services: Standard Aero’s target market for their services include business and commercial aviation, military, and industrial power customers around the world. b. Standard aero is using a business unit strategy of differentiation to distinguish themselves from their competitors. This can be seen in their mission to be “the most trusted service partner and where custom solutions come standard”. Differentiation is based on the ability to distinguish a product or service from its competitors, and having been in business for over 100 years, Standard Aero has made a name for itself and the quality of its services. They have a higher quality of work compared to discounted cost leadership products, and their differentiation has made it so that their customers are willing to pay higher prices for the quality of the services that they provide. c. Porter’s Five forces in relation to Standard Aero can be viewed as follows: New entrants – It is difficult for new companies to enter the industry due to high capital requirement on facilities, testing, and repair equipment. There are also government regulations in place for safety as well as controlled...
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...Relationship between corporate financial analysis and financial risk Any business will face some financial risk, its objective, not the people's will. However, if the business through good financial analysis, financial risk can be effectively prevented and controlled. In this regard, companies should focus on strengthening the financial analysis of the financial risks of business operations in a variety of financial risks for timely prediction and prevention, so as to improve economic efficiency of enterprises. Based on this, we have launched some discussion, want to contribute to a certain extent, corporate financial risk prevention. First, the financial analysis of the current Chinese enterprises widely used (A) comparative analysis Comparative analysis, as the name suggests, is to more than one set, or a set of comparative data or index, pairwise comparison, analysis, study, to determine the actual operating current business situation of enterprises and financial risks. Normally enterprises in comparison, and more is the issue and planned, the current number and the number of installments, business data and industry data, the actual number of the department and other departments and other indicators of the actual number of comparisons and analysis. (B) the structure analysis Structure analysis method refers to a particular financial indicators seen a whole, with its data as a part of the molecule, divided by the overall financial indicators to calculate the ratio...
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...Strategy Process 10 Organizational Structure and Control Prof. Dr. Bernd Venohr Berlin, June 2007 © 2007 Prof. Dr. Bernd Venohr Agenda Introduction to Strategy 1 2 3 4 5 6 7 8 9 Course Overview and Strategy Concept Economics of Strategy Shareholder Value External Environment Internal Environment Competitive Positioning Diversification Mergers & Acquisitions Global Strategy Business Strategy Corporate Strategy Strategy Process 10 Organizational Structure and Control 11 Strategic Leadership © 2007 Prof. Dr. Bernd Venohr 2 Overview “Structure follows strategy“ Basics of structuring organizations Example: managing the multibusiness organization © 2007 Prof. Dr. Bernd Venohr 3 Alfred Chandler: Structure follows strategy Alfred Chandler (business history professor at Harvard Business School) examined in Strategy and Structure: Chapters in the History of the Industrial Enterprise (1962) the organizational changes of several large US companies: Organization developed in response to changes in the corporation's business strategy An organization begins with a single product or line of business. Over time the organization begins to grow in size and complexity (more products ). Ultimately the structure of the organization has to change from functional to divisional organization as a result of the strategy change: „unless structure follows strategy, inefficiency results“ This research has been a source of controversial discussion...
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...Proctor and Gamble Global Fabric & Home Care Corporate and Strategic Business Unit Model Strategy Introduction The purpose of this paper is to examine a Strategic Business Unit for its overall fit and alignment within its corporate environment. For this case study, the corporate parent must be a publically traded, multinational corporation with two or more strategic business units. The corporation that will be examined is Proctor and Gamble. This study will begin by understanding the parent corporation through its history, its basic or generic corporate strategy, the current structure of the corporation, and its overarching business model. The case study will then thoroughly examine the selected strategic business unit to include its value chain, strengths weaknesses opportunities and threats (SWOT), marketing and sales, comparison to competitors, stock trends and shareholder value. In order to complete this study the effects of corporate parenting strategy, an examination of its resources and capabilities, and review of recent and emerging trends within the industry must also be examined. However, before this paper can delve into Proctor and Gamble and its strategic business unit basic theory and business analysis techniques must be determined and defined. The different theories and analysis techniques that will be used are Value Chain Analysis, Corporate Parenting Analysis, SWOT Analysis, and analysis of corporate resources and capabilities. These will be evaluated...
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