...ru.nl Strategic Principles • Identify the strengths and weaknesses of a particular corporate strategy • Stakeholder engagement and growning power of civil society • Process by which strategic vision is conceived, communicated and institutionalized CSR Models Position Minimalist Self interested Responsible to Stockholders/ owners therefore… Maximizing profit Stockholders/ owners/ Do good when cost “controllers” furthers quest for growth and profit Those with social and legal contract Those who influence direction and fortunes Society as whole / future Goes beyond law to spirit of commitment Develop responsive strategies Solutions for social problems Social contract Stakeholder Management Stakeholder stewardship Strategy Tripod market based view resource based view Strategy performance institution based view Peng et al, 2009 Integrated Strategy Market analysis Management nonmarket analysis Market strategy proces Integrated Strategy nonmarket strategy proces Market environment Nonmarket environment Investment Fund: Will you invest in this company? Questions • What was Monsanto’s strategy and Why? • What were the implications of this strategy for the company? • Having the benefit of hindsight, what should Monsanto’s sustainability strategy have been back in 1995? What should Monsanto have done to implement this strategy during the first 5 years? Strategic dissonance Burgelman and Grove, 1996 The Many...
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...Explain Corporate Scenarios and then describe how they can have an effect on the formulation and implementation of a firm’s strategy. Business scenarios are an imperative strategy that may be utilized preceding, and as a key info to, the improvement of the structural engineering, to determine the qualities of the Technical Architecture specifically from the abnormal state prerequisites of the business. They are utilized to recognize and comprehend business needs, and along these lines to infer the business prerequisites that the building design advancement needs to address. A business situation is basically a complete portrayal of a business issue, both in business and in building terms, which empowers singular prerequisites to be seen in...
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...YYo u can E You can choose one from these two case studies for your term paper and it will be valued 30 %. Dead line is the 28.04.2015 Transforming travel Managing external influences Introduction We all make use of the services provided by transportation companies. For example, you will probably have caught the bus into town or travelled on a school bus or made an intercity journey by train. Some of you may have travelled on a super green energy-efficient tram or used a Park & Ride bus service. FirstGroup plc (known as First) is the UK’largest surface transportation company. It has s revenues of over £ billion a year. It employs over 135,000 staff throughout the UK and 5 North America and moves more than 2.5 billion passengers a year. •First is the largest UK rail operator carrying almost 270m passengers every year. This is one quarter of the passenger network. First operates rail passenger services, which include regional, intercity and commuter services such as First Great Western, First TransPennine Express, First Capital Connect, First ScotRail and Hull Trains. •First is Britain’largest bus operator running more than one in five of all local bus services. s A fleet of nearly 9,000 buses carries around three million passengers a day in more than 40 major towns and cities, such as Manchester, Leeds and Glasgow. •The company also operates First GBRf, a rail freight business and the Croydon Tramlink network which carries almost 25 million passengers a year. •In North America...
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...Corporate Governance Issues- Pre and Post financial Crisis By Unnikrishnan. P -ID No. 4317257 Session: Spring Year: 2013 Word Count: 1768 “Corporate governance is concerned with holding the balance between economic and social goals and between individual and communal goals. The governance framework is there to encourage the efficient use of resources and equally to require accountability for the stewardship of those resources. The aim is to align as nearly as possible the interests of individuals, corporations and society.” (Sir Adrian Cadbury, UK, Commission Report: Corporate Governance 1992). The concept of Corporate Governance (CG) in this corporate world has gained extra importance after the recent global financial crisis. Trading in the world has history of centuries and so do the existence of companies & business. The structure of company, its practices, the roles of key personnel, organizational behaviour, performance & goals got a new outlook in recent past when the collapse of Big firms such as Worldcom, Enron, Lehman Brothers etc. were witnessed despite their long history in business or their top ranking...
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...Corporate Responsibility and Marketing Strategies Robyn Wright Herman Dr. Tonya D. Moore Contemporary Business January 28, 2014 Introduction Corporate responsibility and Marketing Strategies are essential in today’s market and to any premier company in this day and age. Researching Apple’s ethical and social responsibility and their position will allow the consumer to determine if the company is meeting or exceeding their responsibility. Exploring the publications which documents the impact of the company’s reputation as a result of any violations will be outlined in this document. The paper will also outline what methods can be utilized in the future to ensure that its suppliers adhere to standards going forward. In addition certain measures may call for more overhead, will Apple’s customers be willing to pay an increase in products and services in order for Apple to assure its suppliers adhere to wage and benefit standards in the future? The research will also analyze various actions that Apple can take to improve its overall marketing approach and outreach to global markets. Criteria #1 Apple’s position on its ethical and social responsibility should be in direct correlation to Apple's reputation as it is to the credibility of its products Apple has clearly cited on many occasions the belief that accountability is paramount for them as well as their suppliers. Apple’s supplier code of conduct states their employees are empowered and provided with safe and...
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... |H&M Corporate Communication Strategy | |Instructor’s name: |Mr. Vasilios Zoumbos | |Student’s name: |Eleni Vasiliou | |Date: |21/03/2014 | |Comments: | | |Grade: |/100 | Title Page 2. Communication H&M Corporate Communication Strategy Table of Contents 1. Introduction.…………………………………...…….……………………………...4 2. Corporate Communication Strategy of H&M.......................................................5 3. External and Internal Communication............................................……………...6 4. Media Communication Plan…….………………………………………………...6 5. Corporate Identity, Image and Reputation………………………………………8 6. H&M Promotion strategy ……………………………….………………………....
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...Bonny van Dongeren BUS 508 Dr. Steed 28 April 2014 Corporate Responsibility and Marketing Strategies The Apple Corporation has very strong ethical and social responsibilities within the corporate world. They have also violated a lot of these ethical and social responsibilities which has caused it to hurt Apple Corporation’s reputation. One of the violations that will be discussed is the Wage and Benefits Standards. It is very important that Apple continues to follow these standard responsibilities. The other important factor to consider is keeping a price that will still keep Apple’s customers happy while paying their employees well. Apple has a lot to consider when dealing with their products, employees, customers, marketing, etc. This is a global business that needs to consider all types of culture throughout the world. On Apple’s website, it goes into full detail of the corporate responsibilities they follow. It is first quoted on the page, “All over the world, we’re expanding opportunities for workers and ensuring that they’re treated with respect and dignity.” (Apple 1) This shows that Apple cares about morals and standards within the company no matter the location. “If companies want to do business with us, they must uphold the highest commitment to human rights.” (Apple 1) It also gives a breakdown on the importance of furthering education to improve workers lives and to help empower them. This is an example of how Apple really goes out of their way to help teach...
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...Corporate Responsibility and Marketing Strategies BUS 508: Contemporary Business July 24, 2014 Abstract Apple is a corporation that is known for obtaining and upholding their reputation as the first to master certain features and pieces of innovative technology. With a major reputation to uphold, great responsibility becomes a leading factor in decision making throughout the organization. The entire fan base and legacy behind the success of Apple and all of their products have a lot to do with their branding. The name Apple and “I” products are all a part of a trademark. It is understandable that major company’s such as Apple conduct business by having outsourced locations to benefit cheaper costs in production however there are still rules that have to be enforced. Managing a production facility from thousands of miles away is a challenge to ensure rules are being not only followed but put into action. Corporate Responsibility and Marketing Strategies The Apple name has become a staple in today’s society as being the definition of being cutting edge. The technology that Apple products maintain have surpasses many other companies in the market that are a part of the competition of Apple. Once word gets out to the media that a new version of an iPad, iPod, or iPhone is coming soon, pandemonium sets in as well as uproar from people worldwide. Apple has been able to take the lead with cell phone users and consumers who enjoy the latest piece of technology. With a major...
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...Corporate Responsibility and Marketing Strategies Charlene W. McMickens Professor Etido Akpan Contemporary Business January 26, 2015 1.) Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two examples that support your position. Companies have to demonstrate the importance of ethics and social responsibility. Business ethics refers to the standards of conduct and moral values involving right and wrong actions arising in the work environment (Boone & Kurtz, Contemporary Business, 2005). Social responsibility is management’s acceptance of the obligation to consider profit, consumer satisfaction, and societal well-being of equal value in evaluating the firm’s performance (Boone & Kurtz, Contemporary Business, 2013). In regards to Apple’s current position on the company’s ethical and social responsibility, the company has met its responsibilities in some ways and has not met its responsibilities in other ways. In reference to the company’s responsibilities as far as the products are concerned and consumer happiness, Apple has by far set the example by standing behind its products. Apple is one of the most valuable and profitable companies in the world. Apple will replace their products if there is personal defect beyond the consumer’s control. It is all in the quality of the service they give and the quality of the product that they produce...
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...Week 3 Assignment 1 Corporate Responsibility and Marketing Strategies Apple Incorporation BUS 508 Name Date Instructor Apple Incorporation Apple Inc. is a corporation based in Cupertino, California (USA). The company designs, develops and sells consumer electronic products such as laptops and desktops, mice and iPhone. It also develops computer software, most popular of which is Mac OS X. Its major products include the Mac computers that it has been developing since 1984. Also included in the list are some of the world’s renowned products: iPhone and iPod, as well as the iPad. The company was initially found by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. Their purpose was to develop and sell computers that were more personal and easy to use than the current systems at that time, which were very complex and required knowledge of a programming language to operate. In 1977, the company incorporates as Apple Computer, Inc. and itself to Apple Inc. in 2007. This change reflected upon the fact that Apple now focused on consumer products rather than computers. (Jason D. O'Grady (2009) “Apple Inc.”) Apple has developed an extensive Supplier Responsibility in which it assess the impacts of its operations and policies to the environment it operates in, including its employees and customers along with the physical and built environment. Apple has made its responsibility to ensure that...
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...Assignment 1: Corporate Responsibility and Marketing Strategies BUS 508 – Contemporary Management Strayer University Introduction This assignment will examine the private enterprise systems, drivers of change on the system, ethical and social responsibilities of business, and the requirements for success in today’s business environment. Abysmal corporate ethics and social responsibility has been spotlighted in the media with events such as the Enron scandal in 2001, the BP oil spill in 2010, and more recently, the labor practices at Apple’s, China based, Foxconn factory in 2012. In an ever more competitive market place, events such as these bring ethics and social responsibility into the forefront of qualifying factors required to earn trust that equates to money from consumers. (Alijani 2012, Boon 2012, Duhigg 2012, Ewing 2013) Apple’s Current Position on Ethics and Social Responsibility Through transparency, Apple has spun this very public, internal defect of absent ethical and social responsibility by publishing a Code of Conduct, Supplier Responsibility Standards, and Working-Hours Reports on its commercial website. Additionally, Apple flooded the media with reports about it’s clean up efforts. For example, in February 2012, Apple announced it was the first technology company admitted to the Fair Labor Association (FLA). The FLA conducts independent monitoring and verification to ensure that the FLA Worklpace Standards are upheld (Apple 2014). Impact...
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...BUS 508:Contemporary Business Corporate Responsibility and Marketing Strategies Dr. Hammad Elbedour Monique A. Newell 1/20/2014 [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Apple Corporation is a computer company that sells consumer electronics and computer hardware/software. It was started by three men; Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino,CA. They wanted to make and sell personal computers. Later, Ronald Wayne sold his Share to Steve Jobs and Steve Wozniak. Back then, it was a very risky investment and too much of a risk for Ronald Wayne. Now, Apple is one of the biggest computer companies in the world. Today they are said to be worth around $705 Billion (Finger, 2013). It has very loyal customers that trust and buy only Apple products. This is because it is a company/product well known for its quality electronics. Despite its rather high prices, people will wait in line and pre-order Apples’ “Next big thing”. This company is well respected and well known. It must adhere to ethical business practices by being a socially responsible business. This paper will examine Apples’ current position as a socially responsible business. We will start by determining if Apple meets the standards it has made for itself as well as legal standards. Then we will...
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...CORPORATE RESPONSIBILITY AND MARKETING STRATEGIES Tanika Fuentes BUS 508 Contemporary Business Dr. Jacob The Apple Corporation has become one of the largest corporations in the world. There are a lot of companies that would like to be mentioned in the same breath as Apple. Many companies want to emulate their success. In this paper I will examine Apple current position and reputation, regarding ethical and social responsibility. According to Crane and Matten (2013) “One of the basic tenets of the Corporate Social Responsibility (CSR) movement in business has been it being voluntary and meeting social expectations above and beyond the law.” The Apple Corporation has been publishing its CSR report on its website since 2007. On Apples website it states “Workers everywhere should have the right to safe and ethical working conditions. They should also have access to educational opportunities to improve their lives. Through a continual cycle of inspections, improvement plans, and verification, we work with our suppliers to make sure they comply with our Code of Conduct and live up to these ideals”. Living up to the previous statement concerning apples commitment to ethical and social responsibility has not been an easy one. My position on whether Apple has met their responsibilities would be no because with their brand being the world’s best global brand, they should be held to a higher standard. When you are the leader in your field other corporations are looking...
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...Apple Corporation Ryan Butler Dr. Laura Poluka BUS508 17 July 2014 Corporate Responsibility and Marketing Strategies Who is Apple? Apple is one of the world leaders in innovative technology. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple creates and manufactures mobile phones and devices. The products of Apple include the iPad, iPhone; Mac, iPod; iTunes and Apple Television just to name a few. Through many years of experience Apple strives to continue to advance with the time while staying committed to making extraordinary technology. Apple also strives to be as ethically and socially responsible as a company. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position. David Kurtz author of Contemporary Business defines social responsibility as “a management philosophy that includes contributing resources to the community, preserving the Natural environment, and developing or participating in nonprofit programs designed to promote the well-being of the general public.” In recent years Apple has supported global education initiatives by providing educators and students with the latest in technology. They have provided targeted technology for every type of learning. Apple has teamed with Red Cross to help with donations during times of natural disasters providing iTunes applications to make donating easier...
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...Chapter 1 Questions 1. What is finance? What is corporate financial management? What are the three major questions that financial managers address? Finance is a discipline concerned with determining value and making decisions. The finance function allocates resources, which includes acquiring, investing and managing the resources. Financial management is an area of finance that applies financial principles within an organization to create and maintain value through decision making and proper resource management. The first major question that financial managers deal with is investment decisions. These decisions are primarily concerned with the asset (left) side of the balance sheet. They answer such questions as should we buy new computers or a new warehouse? The second major question deals with financial decisions. These decisions are primarily concerned with the liabilities and stockholders’ equity (right) side of the balance sheet. They answer such questions as how much debt should we have and should the debt be short or long term or should we borrow in foreign currency? The third major question deals with managerial decisions. These decisions are primarily concerned with firm’s policies and day-to-day operating and financial decisions. They answer such questions as how large should the firm be, and how fast should it grow? 2. What are three problems associated with using profit maximization as the goal of the firm? What is shareholder wealth...
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