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Corporate Surveillance

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Surveillance, of one form or another, has always been an active part of society. Surveillance is regarded as a way to monitor social activity of a virtual or physical nature with the aims of ensuring safety and stability for those who can be directly or indirectly impacted by what is occurring. The emergence of the Internet and other technologies has made surveillance more of an asset rather than just a vehicle of ensuring safety and protection. Media and internet companies have created platforms that maximize the exploitation endured by the user, with the objective of successfully capitalizing on the information being obtained. More many companies, the primary objective of social exploitation and surveillance is to increase their bottom line …show more content…
With the use of cookies and other tracking mechanisms, media companies like Facebook, Spotify, Twitter and countless others are using their surveillance frameworks to collect information on all of your online activity. This information is then sold to advertisers, data collection agencies and is used to capitalize on you by any means necessary. These companies claim that such a comprehensive surveillance strategy is in place to provide a better user experience. Although this may be true to a certain extent, it is undeniable that surveillance is being used as a vehicle to obtain capital gains, spy on users private activity, and to destroy any sense of privacy. Surveillance and data tracking has become a venture for many media companies that has been more advantageous to their pockets than it has been for the …show more content…
In fact, the value of surveillance will be heightened as more technologies emerge. Social media companies are able to successfully exploit their users for capital gain through creating a complex footprint of their internet activity. This data is extremely valuable for uses in advertising, improving user experience and making the wallet of these companies much fatter. As technology continues to evolve, surveillance and exploitation tactics will too. As long as capitalism is alive and well, such things will continue to exist. The reality is, that all activity that we engage in on the internet is traceable in one form or another. The entrepreneurs and business people behind these multi-billion dollar operations may be unethically capitalizing solely on the exploitation of their users, but why blame them. It is the nature of the beat. At the same time these companies are providing a service that users are finding to be quite valuable. User activity may be a form of free labour, but it can also be viewed as in exchange in value between companies and their

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