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ETHICAL AND SOCIALLY RESPONSIVE BUSINESS
TERM PAPER
WEEK 10 INTRODUCTION TO BUSINESS
STRAYER UNIVERSITY
PROFESSOR DOCTOR WILSON HUNTLEY
TODD J. DUPONT
13 JUNE 2013

In a time where society is on the verge of just about everything, our definitions of luxury has become greatly reduced. While “Living Well” was seen as paying your bills on time, and having a nice savings account, this has dwindled to just paying the bills. Consumers are spending their money more frugality than ever. Businesses have to compete with so many other companies, for the average person’s money that there is no room for error. As the CEO of the Cheese Cake Factory, my focus and attention for all staff members will be on general standards, and the conduct of company staff, compliance with the laws that are set forth for the Cheese Cake Factory and its affiliates, and the use of company electronics. We will also identify the steps in which the conduct will be examined and enforced. In conclusion I will discuss the ways in which our corporation can participate in the community to make a positive impact on consumers.
Proctor and Gamble, 3M Company, and Johnson and Johnson have dated back for over 80 years (The Motley Rule) the reason is quite simple. A company standard that was unprecedented. A corporation is a family, and every person has a responsibility. Treated with dignity and respect, employees are supported and encouraged to perform at the highest level that each of them are capable of. All of which should be explained and enforced by higher management. Bonuses and incentives are always beneficial for a company to ensure high quality performance from staff members. Monthly raffles for rewards shall be given to employees, which set the highest standards and goals for the company. Just like as a child, positive reinforcement will go far in a corporate family environment. With not only

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