...MARKETING COMMUNICATIONS PLAN CONTENTS & OUTLINE COVER PAGE (as shown above) EXECUTIVE SUMMARY (discuss project-focused highlights below in at least 2 pages but not more than 3 pages) Short background of the study/project Brief description of the product / offering, target market and market share (% & volume) Promotions mix highlights and budget cost Conclusion / Recommendation ACKNOWLEDGMENT TABLE OF CONTENTS (by major title and subtitle with page numbers) LIST OF TABLES and FIGURES (with titles and page numbers) I. INTRODUCTION (at least 3 pages) A. The Company – nature of business operations and target markets B. Market Offering - current product lines and branding 1. Product (characteristics, attributes, features, quality, image; include pictures, etc) 2. Value proposition (differentiation aspects / benefits / Why should the product be bought?) II. ENVIRONMENTAL SCANNING A. Industry Analysis 1. Industry Definition and Drivers 2. Industry Players (companies, market size) 3. Market Competition (brands, distribution, differentiation) 4. Competitive Assessment (competitive profile matrix ) 5. Key Success Factors B. Internal & External Environmental Analysis 1. Changes In Macro-Environmental Factors (demographics, economics, technology, political-legal, culture, nature) 2. Task Environmental Analysis (Porter’s 5-Forces Model of Competition) 3. SWOT Analysis / TOWS Matrix III. STRATEGY FORMULATION A. Vision, Mission, Values & Objectives (strategic & financial) B. Generic...
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...course is for the students to gain skills in management of transportation processes at micro level. The course will also improve the research skills and develop independence and responsibility of the students. According to the study plan of the major, the students complete a term paper entitled “Calculation of efficiency indicators of transportation processes in industrial transport systems”. The term paper deepens the knowledge on the course, allows practical application of the acquired skills of calculating the basic parameters of transportation processes and systems, and is an important stage in mastering the material of the course. Writing, documentation and presentation of the term paper is completed individually by the student in accord with the given method guide. The time necessary for completing the term paper comprises up to 36 hours of self-learning. Term paper Procedure The term paper writing should cover the following checkpoints: 1) defining the topic of research; 2) search, selection and study of the relevant reference material; 3) identification of the investigation subject, object of study, revealing the purpose and objectives of the research; 4) development of the primary outline of...
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...Table of Content Page Introduction Company Information 1 Paper Outline 1 Introduction of Qwikster – The Spinoff of Netflix 4 – 6 Implications 6 Commentary 7 Netflix’s Cancellation of Qwikster 7 Conclusion 8 References 9 INTRODUCTION Company Information Netflix Inc., established in 1997 and headquartered in Los Gatos, California offers internet subscription service, streaming television shows and movies. Subscribers of Netflix can watch unlimited television shows and movies streamed over...
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...CAREER DEVELOPMENT PROGRAM _________________________________ THE RESUME Office of Career Development 44 West Fourth Street, Suite 5-100 New York, New York 10012 212-998-0623 http:// www.stern.nyu.edu/ocd Introduction: The Stern Resume______________ Your resume should highlight key points, which are relevant to your future employment objectives. The Office of Career Development has one required resume format. The purpose of this handout is to describe the specific requirements of the format and to assist you in writing relevant content. Your resume is an important marketing document designed to sell your background to a targeted reader. It is an outline of your professional and educational background; it should highlight relevant key points, which relate to your future employment objectives. Your resume should be tailored strategically to present those accomplishments, skills and experiences that relate specifically to the position you are seeking. You should consider the interview while composing your resume. How well you present these experiences in the resume is a measure of how well you will articulate these experiences in the employment interview. AVOID THE “DATA DUMP” TRAP Write your resume for the reader, supplying the information he/she will find important to know. Remember, more is not better. Select only your experiences that are relevant to the function and industry you are looking to be a part of in the future. It is not the reader's job to try...
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...NORTHCENTRAL UNIVERSITY ASSIGNMENT COVER SHEET Learner: THIS FORM MUST BE COMPLETELY FILLED IN Please Follow These Procedures: If requested by your mentor, use an assignment cover sheet as the first page of the word processor file. The assignment header should include the Learner’s last name, first initial, course code, dash, and assignment number (DoeJXXX0000-1) justified to the left and the page number justified to the right. Keep a Photocopy or Electronic Copy of Your Assignments: You may need to re-submit assignments if your mentor has indicated that you may or must do so. Academic Integrity: All work submitted in each course must be the Learner’s own. This includes all assignments, exams, term papers, and other projects required by the faculty mentor. The known submission of another person’s work represented as that of the Learner’s without properly citing the source of the work will be considered plagiarism and will result in an unsatisfactory grade for the work submitted or for the entire course, and may result in academic dismissal. | | | |SKS7000-8 |Gillian Silver | | | ...
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...ROLE OF GOVERNMENT IN EDUCATION (Milton Friedman) Economics and the Public Interest ^ | 1955 | Milton Friedman Posted on 7/17/2004 4:04:55 PM by Remember_Salamis THE ROLE OF GOVERNMENT IN EDUCATION by Milton Friedman The general trend in our times toward increasing intervention by the state in economic affairs has led to a concentration of attention and dispute on the areas where new intervention is proposed and to an acceptance of whatever intervention has so far occurred as natural and unchangeable. The current pause, perhaps reversal, in the trend toward collectivism offers an opportunity to re-examine the existing activities of government and to make a fresh assessment of the activities that are and those that are not justified. This paper attempts such a re-examination for education. Education is today largely paid for and almost entirely administered by governmental bodies or non-profit institutions. This situation has developed gradually and is now taken so much for granted that little explicit attention is any longer directed to the reasons for the special treatment of education even in countries that are predominantly free enterprise in organization and philosophy. The result has been an indiscriminate extension of governmental responsibility. The role assigned to government in any particular field depends, of course, on the principles accepted for the organization of society in general. In what follows, I shall assume a society that takes freedom of the individual...
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...from: Raiborn, C.A. and Kinney, M.R. Cost Accounting, 6th edition. Thompson South Western Edition. Clean-N-Brite is a multiproduct company with several manufacturing plants. The Cincinnati plant manufacturers and distributes two household cleaning and polishing compounds, regular and heavy duty, under the HouseSafe label. The forecasted operating results for the six months of 2006, when 100,000 cases of each compound are expected to be manufactured and sold, and presented in the following statement: |HOUSESAFE COMPOUNDS – CINCINNATI PLANT | |Forecasted Results of Operations | |For the Six-month Period Ending June 30, 2006 | | | | | | |(In P 000) | | |Regular | |Heavy-Duty | |Total | |Sales |P 2,000 | |P 3,000 | |P 5,000 | |Cost of Sales ...
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...Cover Sheet Cover Sheet Maldives Business School BTEC Higher National Diploma in Business (Management/HR/Marketing) ------------------------------------------------- Associate’s Degree in Business Management/HR Management/Marketing The student must fill the relevant parts of the following table. Student First Name | Student Last Name | Student ID | Date submitted | | | | __/__/__ | Statement of authenticityI, the above named student, hereby confirm that this assignment is my own work and not copied or plagiarized. It has not previously been submitted as part of any assessment for this qualification. All the sources, from which information has been obtained for this assignment, have been referenced. (Harvard format). I further confirm that I have read and understood the Malé Business School rules and regulations about plagiarism and copying and agree to be bound by them. | Assignment summary information Assignment type | Task 1: Individual, collaboration not allowed. Task 2: Group role play, collaboration allowed. | Activity title | How activities are managed to achieve results at (company name) | Assignment reference | 1 | Unit | 15. Managing Business Activities to Achieve Results | Date issued: | 1 October 2013 | Date due: | 14 December 2013 | Presentation Date | 21 December 2013 | Extensions | The due date will not normally be extended. The maximum number of days allowable for an extension to the deadline for this assignment is 5 days...
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... | |For the Six-month Period Ending June 30, 2014 | | | | | | |(In P 000) | | |Regular | |Heavy-Duty | |Total | |Sales |P 2,000 | |P 3,000 | |P 5,000 | |Cost of Sales |(1,600) | |(1,900) | |(3, 500) | |Gross Profit |P 400 | |P 1,100 | |P 1, 500 | |Selling and Administrative Expenses | | | | | | | Variable...
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...[pic] NORTHCENTRAL UNIVERSITY ASSIGNMENT COVER SHEET Student: James R Williams THIS FORM MUST BE COMPLETELY FILLED IN Follow these procedures: If requested by your instructor, please include an assignment cover sheet. This will become the first page of your assignment. In addition, your assignment header should include your last name, first initial, course code, dash, and assignment number. This should be left justified, with the page number right justified. For example: |WilliamsJMBA5140-8 | Save a copy of your assignments: You may need to re-submit an assignment at your instructor’s request. Make sure you save your files in accessible location. Academic integrity: All work submitted in each course must be your own original work. This includes all assignments, exams, term papers, and other projects required by your instructor. Knowingly submitting another person’s work as your own, without properly citing the source of the work, is considered plagiarism. This will result in an unsatisfactory grade for the work submitted or for the entire course. It may also result in academic dismissal from the University. | | | |32744 |Dr. Patrick Karbon ...
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...A Framework for Case Analysis Case analysis is a problem solving process. You are demonstrating in a systematic way how you have defined a key problem/issue, identified plausible, realistic alternatives (not necessarily limited by those suggested in the case), analyzed these alternatives using common criteria, and finally developed a complete set of recommendations. This process challenges your organizational and communication skills as much as your analytical and quantitative skills. Step 1. Situation Analysis. The first step in systematically analyzing an organization's marketing problems is to conduct a situation analysis. This is not part of the written case brief but it is needed before you can begin the problem solving process. Step 2. Define the Problem/Issue. Once you have conducted a thorough situation analysis, you can identify the problem(s) facing the organization. Be careful not to assume that the characters in the case are objective or accurate in identifying the problem or make a rush to judgment about the problem. Step 3. Identify plausible alternatives. What are reasonable options for solving the identified problem? While you should at least initially consider the options discussed in the case, do not assume that these are the best or even appropriate alternatives, especially if these options are not consistent with the problem. Alternatives should be plausible, not "straw men" that are just knocked aside in order to make a bee line for some obvious solution...
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...Healthcare-Outline The United States is faced with a myriad of social and economic issues every day. Among these issues, The Affordable Healthcare Act (more popularly known as Obamacare) is a recent policy that has caused a lot of controversy. The Affordable Healthcare Act is a federal, 1 social program that will give all citizens healthcare coverage through government funding via tax revenue (Lazarus, 2011). The argument of whether or not to implement The Affordable Healthcare Act is fiercely debated on by both politicians and ordinary, informed citizens. Unfortunately, there is no easy way to solve this debate, as there are many valid arguments on both perspectives of the issue. One side supports The Affordable Healthcare Act, claiming that Americans need healthcare and many cannot afford it. On the other hand, there are those who do not support The Affordable Healthcare Act, stating that it will hurt the economy, lower the quality of healthcare, and harm healthcare workers financially both reflect a complex issue and a compromise is needed. There are serious flaws with the current state of healthcare in America, and the side that supports The Affordable Healthcare Act has valid points as to why the current healthcare policy should be changed. In 2010, almost fifty million Americans were uninsured (Lazarus, 2011). Healthcare is unaffordable to many people in its current state, therefore, many individuals can potentially be denied quality treatment for serious illnesses...
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...Rusty Rims IT Decision Paper Assignment Before you begin this assignment, be sure you have read the “Rusty Rims Wheels Case Study,” any feedback on your proposed IT project from your ITSP Part 2 assignment, and the previously assigned chapters in the textbook. Purpose of this Assignment This assignment gives you the opportunity to apply the course concepts to develop an IT Decision Paper to explain and defend an IT project at Rusty Rims Distribution Company (RR). This assignment specifically addresses the following course outcomes to enable you to: Apply best practices in information technology management and governance to make, defend, and justify an IT decision. IT Decision Paper for Your Proposed IT Project For your ITSP, Part 2, you proposed an IT project for RR. Carol, the CIO at RR, has asked you to write an IT Decision Paper to explain your proposed project. She wants to use the Paper to gain approval from the Governance Board to move forward with the project. This assignment uses a format for a Decision Paper that has been tailored to the course material covered in this class. You may work for an organization that has a format for IT decision papers, and it would be a good idea for you to take a look at it, but it will likely be structured a little differently from this one. Each organization develops tools and techniques that will work for them. Assignment You will develop an IT Decision Paper, using the outline below. Each of the topics to be...
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...英文论文常用句型 Beginning 1. In this paper。。 2. This paper proceeds as follow. 3. The structure of the paper is as follows. 4. In this paper, we shall first briefly introduce fuzzy sets and related concepts 5. To begin with we will provide a brief background on the Introduction 1. This will be followed by a description of the fuzzy nature of the problem and a detailed presentation of how the required membership functions are defined. 2. Details on xx and xx are discussed in later sections. 3. In the next section, after a statement of the basic problem, various situations involving possibility knowledge are investigated: first, an entirely possibility model is proposed; then the cases of a fuzzy service time with stochastic arrivals and non fuzzy service rule is studied; lastly, fuzzy service rule are considered. Review 1. This review is followed by an introduction. 2. A brief summary of some of the relevant concepts in xxx and xxx is presented in Section 2. 3. In the next section, a brief review of the .... is given. 4. In the next section, a short review of ... is given with special regard to ... 5. Section 2 reviews relevant research related to xx. 6. Section 1.1 briefly surveys the motivation for a methodology of action, while 1.2 looks at the difficulties posed by the complexity of systems and outlines the need for development of possibility methods. Body 1. Section 1 defines the notion of robustness, and argues for its importance. 2...
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...NORTHCENTRAL UNIVERSITY ASSIGNMENT COVER SHEET Learner: Tanya M Johnson THIS FORM MUST BE COMPLETELY FILLED IN Please Follow These Procedures: If requested by your mentor, use an assignment cover sheet as the first page of the word processor file. The assignment header should include the Learner’s last name, first initial, course code, dash, and assignment number (DoeJXXX0000-1) justified to the left and the page number justified to the right. Keep a Photocopy or Electronic Copy of Your Assignments: You may need to re-submit assignments if your mentor has indicated that you may or must do so. Academic Integrity: All work submitted in each course must be the Learner’s own. This includes all assignments, exams, term papers, and other projects required by the faculty mentor. The known submission of another person’s work represented as that of the Learner’s without properly citing the source of the work will be considered plagiarism and will result in an unsatisfactory grade for the work submitted or for the entire course, and may result in academic dismissal. | | MGT-7019 | Jo Ann Davis | | | Ethics in Business | Assignment 7 – Case Study: A Primer on Sarbanes-Oxley | | | ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Faculty Use Only ------------------------------------------------- <Faculty comments here> ------------------------------------------------- ...
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