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Costco Case Analysis

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Strength, weaknesses, opportunities, and threats (SWOT) analysis serves to identify the strengths, weaknesses, opportunities, and threats present within any company or organization. By conducting a SWOT analysis one can get a comprehensive picture of what they have, what they lack, what they can use more effectively, and areas that need an immediate attention. Costco’s strengths lies in its ability to remain focused on its strategy and mission. The company has identified that it strives to be a low cost provider for quality products, no frill but adequate service. Costco consciously caps their profit margin at 14 % compared to their competition which markup at 20 to 50%. They have also created a private-label brand that is 20% below comparable name-brands. The company offer high priced items at a large discount that reaches out to a wealthier clientele. Their business practice also includes treating their employees well. They pay higher wages than minimum wage and also pay close to 90% of employee benefits which include medical, dental life and disability insurance. In addition employees may opt into a 401K plan and stock purchase options with the company. Their philosophy is to treat employees well and they will have employees who are loyal and work hard to better the company. Jim Sinegal believes that employees are “ambassadors out there who are constantly saying good things about Costco. (Thompson, pg 43). Costco’s weaknesses are difficult to pinpoint. They could make bigger profits by not treating their employees as well as they do, or by demanding higher returns from their supplies, but at what cost? Sam’s Club has made a conscious effort to promote campaigns to gain customers such as reaching out to college students and their friends, launching a holiday catering program and spending more on running national TV ads. A membership to Sam’s Club is less

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