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Costco Environmental Scan

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Submitted By cperez188081
Words 1128
Pages 5
Environmental Scan
Carlos Perez
MGT/498
May 10, 2012
Jose Madera

Abstract
In business, there is paramount importance in measuring internal business with external business. This procedure provides an advantage for shaping the future of a business. Therefore, the process of developing strategies will benefit from performing environmental scans.

Environmental Scan
Creating and building on value is a necessary strategy when keeping a competitive edge. Among many strategies in business, an important one is to keep sight on necessary modifications and financial path record keeping. In addition, keeping an outlook on what external sources are doing is also necessary. When done ethically, there is applied importance in attaining information that delineates what other businesses are doing. Falling into unethical traps will cause business chaos. This is why long existing businesses last; by clearing possible liabilities better outcomes will be evident. Eventually, legacies become built and the company’s prominence exerts dominance and confidence. During environmental scanning of a company, there is a thorough assessment into a complete global analysis. This involves companies, markets, clients, industries, and businesses in the same market. For this study will consider the trends, technological events, successes, and expectations in business. Let us commence by a comparison of Costco’s values versus Sam’s Club values. Costco has developed a brand named Kirkland. The Kirkland brand has the Costco expectation to be equivalent or better than national brands. A continual product improvement is the exact objective for the maximum competing goal. Product quality and price comparison is continuously revisited by the internal Costco research team. Sam’s club is a division from the Wal-Mart Corporation. Although Sam’s and Costco have a close race,

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