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Costco

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To continually provide our members with a unique product mix of quality brand name and private label merchandise, as well as everyday services, at the lowest possible prices in order to be an industry leader competing in a global market. In order to achieve our mission we will conduct our business with the following Code of Ethics in mind:
Our Code of Ethics
• Obey the law.
• Take care of our members.
• Take care of our employees.
• Respect our suppliers.
• Be environmentally aware.
If we do these four things throughout our organization, then we will achieve our ultimate goal, which is to:
• Reward our shareholders.
Values
Value Creation Quality goods and services, lowest possible prices, members, employees, suppliers, shareholders.
Principal products or services A unique product mix of quality brand name and private label merchandise and everyday services.
Geographic scope Global
Philosophies (basic values) Obey the law, Ethics
Self-image (distinctive competencies) Be an industry leader.
Public image (social responsibility) Be environmentally aware.
Future Value innovation and be flexible to change.

Goals
Revamp Website Costco needs to become a large player in e-commerce. They will be able to attract new members by offering low prices online.
Maintain Domestic Market Dominance Costo is the sector leader. Their method of keeping prices low, stocking a limited number products, and turning those products has proved successful. Continue offering members great benefits and continue to expand domestically.
Continue Sustainable International Growth Costco is smart to not expand internationally too quickly. In the future they will need to continue to expand globally or risk losing market share to Sam’s Club. China and India should be the next countries Costco should expand into.
Increase Membership Offer incentives for

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